Feature Writing: Pearson New International Edition

The Pursuit of Excellence

Author: Edward Jay Friedlander,John Lee

Publisher: Pearson Higher Ed

ISBN: 1292053038

Category: Language Arts & Disciplines

Page: 272

View: 1823

Using experience-driven advice and compelling articles from scores of newspaper, magazine and online writers, Feature Writing shows how award-winning journalists achieve excellence and national recognition. The Seventh Edition helps the reader cultivate vital journalistic skills through detailed coverage on creating and refining article ideas, conducting research and interviews, writing, and navigating legal and ethical questions. World-class writing examples from Pulitzer Prize feature writers, extensive updates, and timely tips from some of America's best feature writers have made this the premier book in its field for more than three decades.
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Feature Writing

The Pursuit of Excellence

Author: Edward Jay Friedlander,John Lee

Publisher: Pearson College Division

ISBN: 9780205747801

Category: Language Arts & Disciplines

Page: 310

View: 3931

Previous editions published under title: Feature writing for newspapers and magazines.
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Writing & Speaking at Work: Pearson New International Edition

Author: Edward P Bailey

Publisher: Pearson Higher Ed

ISBN: 1292051795

Category: Business & Economics

Page: 228

View: 9428

For undergraduate and graduate courses in Business Communication. The practical advice needed to improve writing and speaking skills for the workplace. Writing & Speaking at Work delivers practical insight and instruction to help students become effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, this text focuses on the two critical communication needs of business people: writing and speaking. The fifth edition features a new chapter on how to prepare executive summaries.
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Public Relations Writing and Media Techniques

Author: Dennis L. Wilcox,Bryan H. Reber

Publisher: Pearson

ISBN: 0134010426

Category: Performing Arts

Page: 560

View: 1217

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
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Public Relations Writing and Media Techniques

Pearson New International Edition

Author: Dennis L. Wilcox,Bryan H. Reber

Publisher: N.A

ISBN: 9781292040738

Category: Public relations

Page: 472

View: 7811

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.
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The Academic Writer's Handbook

Author: Leonard J. Rosen

Publisher: Pearson Higher Ed

ISBN: 0321996119

Category: Language Arts & Disciplines

Page: 560

View: 7123

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. With its unique focus on source-based writing and writing across the curriculum, the third edition of The Academic Writer’s Handbook contains all the features of a traditional handbook combined with the tools students need in order to read, write, and conduct research in the disciplines.
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Academic Research and Writing

Inquiry and Argument in College

Author: Linda S. Bergmann

Publisher: Longman Publishing Group

ISBN: 9780321091840

Category: Education

Page: 344

View: 5593

This text shows that research is important beyond the classroom and is a necessary component in any career. Beginning with coverage of skills and techniques, this comprehensive text then moves into specific kinds of academic research tasks, showing the generic features and constraints of academic writing. The main issues necessary for understanding how to read and construct research projects are discussed, including plagiarism, copyright and patents, conventions used by different discourse communities, and how writers use sources in different ways.
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Technical Writing Basics: Pearson New International Edition

Author: Brian R. Holloway

Publisher: Pearson Higher Ed

ISBN: 1292053631

Category: Technology & Engineering

Page: 200

View: 7248

For courses in Technical Writing. This concise and cumulative guide shows students the art of technical writing for a variety of contexts and institutions. Using examples from the business and non-corporate world, the book emphasizes transactional writing through practical explanations, real-world examples, and a variety of “role-playing” exercises. Each section builds on the next as readers learn a variety of models of style and format. This edition features a stronger emphasis on electronic communication, integrated coverage of ethics, and more explanation of how to create technical documents that produce concrete results.
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Academic Writing

A Handbook for International Students

Author: Stephen Bailey

Publisher: Routledge

ISBN: 1351690574

Category: Education

Page: 314

View: 2732

Now in its fifth edition, Academic Writing helps international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated, it is designed to let teachers and students easily find the topics they need, both in the classroom and for self-study. The book consists of five parts: The Writing Process Elements of Writing Language Issues Vocabulary for Writing Writing Models The first part explains and practises every stage of essay writing, from choosing the best sources, reading and note-making, through to referencing and proofreading. The four remaining parts, organised alphabetically, can be taught in conjunction with the first part or used on a remedial basis. A progress check at the end of each part allows students to assess their learning. All units are fully cross-referenced, and a complete set of answers to the practice exercises is included. New topics in this edition include Writing in Groups, Written British and American English, and Writing Letters and Emails. In addition, the new interactive website has a full set of teaching notes as well as more challenging exercises, revision material and links to other sources. Additional features of the book include: Models provided for writing tasks such as case studies and essays Use of authentic academic texts from a wide range of disciplines Designed for self-study as well as classroom use Useful at both undergraduate and postgraduate level Glossary to explain technical terms, plus index Written to deal with the specific language issues faced by international students, this practical, user-friendly book is an invaluable guide to academic writing in English.
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Technical Writing Basics

Pearson New International Edition

Author: Brian R. Holloway

Publisher: Pearson

ISBN: 9781292026954

Category:

Page: 200

View: 6782

For courses in Technical Writing. This concise and cumulative guide shows students the art of technical writing for a variety of contexts and institutions. Using examples from the business and non-corporate world, the book emphasizes transactional writing through practical explanations, real-world examples, and a variety of role-playing exercises. Each section builds on the next as readers learn a variety of models of style and format. This edition features a stronger emphasis on electronic communication, integrated coverage of ethics, and more explanation of how to create technical documents that produce concrete results.
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Writing and Speaking at Work

Pearson New International Edition

Author: Edward P. Bailey,Professor of Business Communications Edward P Bailey, Jr

Publisher: Pearson

ISBN: 9781292040370

Category: Business communication

Page: 228

View: 4816

For undergraduate and graduate courses in Business Communication. The practical advice needed to improve writing and speaking skills for the workplace. Writing & Speaking at Work delivers practical insight and instruction to help students become effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, this text focuses on the two critical communication needs of business people: writing and speaking. The fifth edition features a new chapter on how to prepare executive summaries.
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Macroeconomics: Pearson New International Edition

Author: Robert J Gordon

Publisher: Pearson Higher Ed

ISBN: 1292035285

Category: Business & Economics

Page: 636

View: 9205

Macroeconomics is widely praised for its ability to present theory as a way of evaluating key macro questions, such as why some countries are rich and others are poor. Students have a natural interest in what is happening today and what will happen in the near future. Macroeconomics capitalizes on their interest by beginning with business cycles and monetary-fiscal policy in both closed and open economy. After that, Gordon presents a unique dynamic analysis of demand and supply shocks as causes of inflation and unemployment, followed by a dual approach to economic growth in which theory and real-world examples are used to compare rich and poor countries. MyEconLab New Design is now available for this title! MyEconLab New Design offers: One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses. A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization. New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work. Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course. Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts. Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising. Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
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Social Media Marketing

Author: Tracy L. Tuten,Michael R. Solomon

Publisher: SAGE

ISBN: 1526424541

Category: Business & Economics

Page: 448

View: 8220

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.
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The Elements of Style

Author: William Strunk

Publisher: N.A

ISBN: N.A

Category: English language

Page: 43

View: 5408

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Algebra

Author: Michael Artin

Publisher: Pearson Higher Ed

ISBN: 0321998030

Category: Mathematics

Page: 560

View: 3118

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Algebra, Second Edition, by Michael Artin, provides comprehensive coverage at the level of an honors-undergraduate or introductory-graduate course. The second edition of this classic text incorporates twenty years of feedback plus the author’s own teaching experience. This book discusses concrete topics of algebra in greater detail than others, preparing readers for the more abstract concepts; linear algebra is tightly integrated throughout.
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Language and Reading Disabilities: Pearson New International Edition

Author: Alan G. Kamhi,Hugh W. Catts

Publisher: Pearson Higher Ed

ISBN: 1292035196

Category: Education

Page: 328

View: 6959

For courses in speech and language intervention, language disorders, reading disorders and special education. Written by leading experts, this third edition maintains a strong clinical focus and thorough coverage of the identification, assessment, and treatment of reading and writing disorders. Fully updated, this edition includes a new chapter on reading comprehension, a new chapter on spelling, and consolidated information on defining and classifying reading disabilities. New sections feature the latest on comprehension development, RTI, auditory processing deficits, literate vocabulary, and cognitive linguistic skills in writing. Offering the varied perspective of well-known contributors, the text successfully keeps pace with the rapid changes in the knowledge of language and reading disabilities and provides readers with the most up-to-date advances in the field.
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Strategic Management

Concepts and Cases

Author: Mason Carpenter,Gerry Sanders

Publisher: N.A

ISBN: 9781292020778

Category: Business

Page: 790

View: 8965

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
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Foundations of Clinical Research: Pearson New International Edition

Applications to Practice

Author: Leslie Gross Portney,Mary P. Watkins

Publisher: Pearson Higher Ed

ISBN: 1292033681

Category: Medical

Page: 848

View: 6586

Foundations of Clinical Research: Applications to Practice, 3/e serves as a comprehensive reference for a variety of research situations. This edition reflects the contemporary focus on evidence-based practice in health care, and the essential concepts for understanding analysis and research design. Expanded topics include measures of diagnostic accuracy, statistical estimates of validity and reliability, systematic reviews and meta-analysis, search strategies and critical appraisal of literature for clinical decision making and development of research. Written for those in the health professions, including physical therapy, occupational therapy, speech therapy, nursing, and exercise physiology, this text will be useful to developing clinicians, practitioners, graduate students and researchers.
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From Topic to Thesis

A Guide to Theological Research

Author: Michael Kibbe

Publisher: InterVarsity Press

ISBN: 0830851313

Category: Education

Page: 153

View: 5382

Every theology student has to write a research paper, but many do not know how to go about doing theological research. In this brief guide, Michael Kibbe introduces students to the basics of academic research, including how to gather and engage different sources, use online databases and bibliography software, and avoid common mistakes.
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