Feature Writing: Pearson New International Edition

The Pursuit of Excellence

Author: Edward Jay Friedlander,John Lee

Publisher: Pearson Higher Ed

ISBN: 1292053038

Category: Language Arts & Disciplines

Page: 272

View: 1333

Using experience-driven advice and compelling articles from scores of newspaper, magazine and online writers, Feature Writing shows how award-winning journalists achieve excellence and national recognition. The Seventh Edition helps the reader cultivate vital journalistic skills through detailed coverage on creating and refining article ideas, conducting research and interviews, writing, and navigating legal and ethical questions. World-class writing examples from Pulitzer Prize feature writers, extensive updates, and timely tips from some of America's best feature writers have made this the premier book in its field for more than three decades.
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Feature Writing

The Pursuit of Excellence

Author: Edward Jay Friedlander,John Lee

Publisher: Pearson College Division

ISBN: 9780205747801

Category: Language Arts & Disciplines

Page: 310

View: 7859

Previous editions published under title: Feature writing for newspapers and magazines.
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Public Relations Writing and Media Techniques

Pearson New International Edition

Author: Dennis L. Wilcox,Bryan H. Reber

Publisher: N.A

ISBN: 9781292040738

Category: Public relations

Page: 472

View: 9346

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.
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Public Relations Writing and Media Techniques

Author: Dennis L. Wilcox,Bryan H. Reber

Publisher: Pearson

ISBN: 0134010426

Category: Performing Arts

Page: 560

View: 336

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
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Algebra

Author: Michael Artin

Publisher: Pearson Higher Ed

ISBN: 0321998030

Category: Mathematics

Page: 560

View: 3898

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Algebra, Second Edition, by Michael Artin, provides comprehensive coverage at the level of an honors-undergraduate or introductory-graduate course. The second edition of this classic text incorporates twenty years of feedback plus the author’s own teaching experience. This book discusses concrete topics of algebra in greater detail than others, preparing readers for the more abstract concepts; linear algebra is tightly integrated throughout.
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Technical Writing Basics

Pearson New International Edition

Author: Brian R. Holloway

Publisher: Pearson

ISBN: 9781292026954

Category:

Page: 200

View: 3302

For courses in Technical Writing. This concise and cumulative guide shows students the art of technical writing for a variety of contexts and institutions. Using examples from the business and non-corporate world, the book emphasizes transactional writing through practical explanations, real-world examples, and a variety of role-playing exercises. Each section builds on the next as readers learn a variety of models of style and format. This edition features a stronger emphasis on electronic communication, integrated coverage of ethics, and more explanation of how to create technical documents that produce concrete results.
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Physics for Scientists and Engineers with Modern Physics

Author: Douglas C. Giancoli

Publisher: Pearson Education

ISBN: 0131495089

Category: Science

Page: 1228

View: 5390

Key Message: This book aims to explain physics in a readable and interesting manner that is accessible and clear, and to teach readers by anticipating their needs and difficulties without oversimplifying. Physics is a description of reality, and thus each topic begins with concrete observations and experiences that readers can directly relate to. We then move on to the generalizations and more formal treatment of the topic. Not only does this make the material more interesting and easier to understand, but it is closer to the way physics is actually practiced. Key Topics: INTRODUCTION, MEASUREMENT, ESTIMATING, DESCRIBING MOTION: KINEMATICS IN ONE DIMENSION, KINEMATICS IN TWO OR THREE DIMENSIONS; VECTORS, DYNAMICS: NEWTON'S LAWS OF MOTION , USING NEWTON'S LAWS: FRICTION, CIRCULAR MOTION, DRAG FORCES, GRAVITATION AND NEWTON'S6 SYNTHESIS , WORK AND ENERGY , CONSERVATION OF ENERGY , LINEAR MOMENTUM , ROTATIONAL MOTION , ANGULAR MOMENTUM; GENERAL ROTATION , STATIC EQUILIBRIUM; ELASTICITY AND FRACTURE , FLUIDS , OSCILLATIONS , WAVE MOTION, SOUND , TEMPERATURE, THERMAL EXPANSION, AND THE IDEAL GAS LAW KINETIC THEORY OF GASES, HEAT AND THE FIRST LAW OF THERMODYNAMICS , SECOND LAW OF THERMODYNAMICS , ELECTRIC CHARGE AND ELECTRIC FIELD , GAUSS'S LAW , ELECTRIC POTENTIAL , CAPACITANCE, DIELECTRICS, ELECTRIC ENERGY STORAGE ELECTRIC CURRENTS AND RESISTANCE, DC CIRCUITS, MAGNETISM, SOURCES OF MAGNETIC FIELD, ELECTROMAGNETIC INDUCTION AND FARADAY'S LAW, INDUCTANCE, ELECTROMAGNETIC OSCILLATIONS, AND AC CIRCUITS, MAXWELL'S EQUATIONS AND ELECTROMAGNETIC WAVES, LIGHT: REFLECTION AND REFRACTION, LENSES AND OPTICAL INSTRUMENTS, THE WAVE NATURE OF LIGHT; INTERFERENCE, DIFFRACTION AND POLARIZATION, SPECIAL THEORY OF RELATIVITY, EARLY QUANTUM THEORY AND MODELS OF THE ATOM, QUANTUM MECHANICS, QUANTUM MECHANICS OF ATOMS, MOLECULES AND SOLIDS, NUCLEAR PHYSICS AND RADIOACTIVITY, NUCLEAR ENERGY: EFECTS AND USES OF RADIATION, ELEMENTARY PARTICLES,ASTROPHYSICS AND COSMOLOGY Market Description: This book is written for readers interested in learning the basics of physics.
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Research Methods: Pearson New International Edition

A Process of Inquiry

Author: Anthony M. Graziano,Michael L. Raulin

Publisher: Pearson

ISBN: 9781292042169

Category: Research

Page: 425

View: 3224

Explores the entire range of research methodologies in psychology. This comprehensive text uses a carefully constructed programmatic approach to introduce topics and systematically build on earlier presentations. Research Methods emphasizes research concepts, as well as specific, technical research strategies, to help students develop an understanding of the underlying rational-empirical processes of science and gain specific research skills. The authors provide clearly written explanations of concepts and numerous examples drawn from all areas of psychology to enable students to develop a sophisticated understanding of the research process. The 8th edition includes an extensive integrated Web site (http: //www.mikeraulin.com/graziano8e/) with a variety of resources for students. Learning Goals Upon completing this book readers will be able to: * Understand the concepts of research design * Develop research skills based on a knowledge of appropriate research design * Develop a sensitivity to ethical issues in research and the skills necessary to address these issues * Understand basic statistical concepts"
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The Academic Writer's Handbook

Author: Leonard J. Rosen

Publisher: Longman Publishing Group

ISBN: 9780205717613

Category: Language Arts & Disciplines

Page: 564

View: 3190

"This book includes 2009 MLA guidelines and 2010 APA guidelines"--T.p. verso.
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Human Anatomy: Pearson New International Edition

Author: Frederic H. Martini,Michael J. Timmons,Robert B. Tallitsch

Publisher: Pearson Higher Ed

ISBN: 1292038837

Category: Science

Page: 928

View: 5604

Celebrated for its atlas-style format, appropriately detailed anatomical illustrations, and exceptionally clear photographs of tissues and cadavers, the Seventh Edition of the award-winning Human Anatomy presents practical applications of anatomy and physiology in a highly visual format. Select Clinical Notes feature dynamic layouts that integrate text with visuals for easy reading. Clinical Cases relate clinical stories that integrate text with patient photos and diagnostic images for applied learning. Time-saving study tools, including end-of-chapter practice and review, help students arrive at a complete understanding of human anatomy. This package contains: Human Anatomy, Seventh Edition
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The Anatomy Coloring Book: Pearson New International Edition

Author: Wynn Kapit,Lawrence M. Elson

Publisher: Pearson Higher Ed

ISBN: 1292038756

Category: Art

Page: 400

View: 5160

For over 35 years, The Anatomy Coloring Book has been the #1 best-selling human anatomy coloring book! A useful tool for anyone with an interest in learning anatomical structures, this concisely written text features precise, extraordinary hand-drawn figures that were crafted especially for easy coloring and interactive study. Organized according to body systems, each of the 162 spreads featured in this book includes an ingenious color-key system where anatomical terminology is linked to detailed illustrations of the structures of the body. When you color to learn with The Anatomy Coloring Book, you make visual associations with key terminology, and assimilate information while engaging in kinesthetic learning. Studying anatomy is made easy and fun! The Fourth Edition features user-friendly two-page spreads with enlarged art, clearer, more concise text descriptions, and new boldface headings that make this classic coloring book accessible to a wider range of learners.
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Derivatives Markets

Author: Robert L. McDonald

Publisher: N.A

ISBN: 9781292021256

Category: Business & Economics

Page: 912

View: 6684

For courses in options, futures, and derivatives. To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and uses of derivatives. The third edition has been updated to include new data and examples throughout.
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Patternmaking for Fashion Design: Pearson New International Edition

Author: Helen Joseph Armstrong

Publisher: Pearson Higher Ed

ISBN: 1292037482

Category:

Page: 928

View: 1023

For an undergraduate course in Patternmaking. Renowned for its comprehensive coverage, exceptional illustrations, and clear instructions, this #1 text offers detailed yet easy-to-understand explanations of the essence of patternmaking. Hinging on a recurring theme that all designs are based on one or more of the three major patternmaking and design principles–dart manipulation, added fullness, and contouring–it provides students with all the relevant information necessary to create design patterns with accuracy regardless of their complexity.
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Foundations of Clinical Research: Pearson New International Edition

Applications to Practice

Author: Leslie Gross Portney,Mary P. Watkins

Publisher: Pearson Higher Ed

ISBN: 1292033681

Category: Medical

Page: 848

View: 608

Foundations of Clinical Research: Applications to Practice, 3/e serves as a comprehensive reference for a variety of research situations. This edition reflects the contemporary focus on evidence-based practice in health care, and the essential concepts for understanding analysis and research design. Expanded topics include measures of diagnostic accuracy, statistical estimates of validity and reliability, systematic reviews and meta-analysis, search strategies and critical appraisal of literature for clinical decision making and development of research. Written for those in the health professions, including physical therapy, occupational therapy, speech therapy, nursing, and exercise physiology, this text will be useful to developing clinicians, practitioners, graduate students and researchers.
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Academic Writing

A Handbook for International Students

Author: Stephen Bailey

Publisher: Routledge

ISBN: 1351690574

Category: Education

Page: 314

View: 5114

Now in its fifth edition, Academic Writing helps international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated, it is designed to let teachers and students easily find the topics they need, both in the classroom and for self-study. The book consists of five parts: The Writing Process Elements of Writing Language Issues Vocabulary for Writing Writing Models The first part explains and practises every stage of essay writing, from choosing the best sources, reading and note-making, through to referencing and proofreading. The four remaining parts, organised alphabetically, can be taught in conjunction with the first part or used on a remedial basis. A progress check at the end of each part allows students to assess their learning. All units are fully cross-referenced, and a complete set of answers to the practice exercises is included. New topics in this edition include Writing in Groups, Written British and American English, and Writing Letters and Emails. In addition, the new interactive website has a full set of teaching notes as well as more challenging exercises, revision material and links to other sources. Additional features of the book include: Models provided for writing tasks such as case studies and essays Use of authentic academic texts from a wide range of disciplines Designed for self-study as well as classroom use Useful at both undergraduate and postgraduate level Glossary to explain technical terms, plus index Written to deal with the specific language issues faced by international students, this practical, user-friendly book is an invaluable guide to academic writing in English.
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Reading, Writing and Learning in ESL

A Resource Book for Teaching K-12 English Learners

Author: Suzanne F. Peregoy,Owen F. Boyle

Publisher: Pearson

ISBN: 0133947661

Category: Education

Page: 480

View: 1429

This book is the ideal source for teaching oral language, reading, writing, and the content areas in English to K-12 English learners. In an approach unlike most other books in the field, Reading, Writing, and Learning in ESL looks at contemporary language acquisition theory as it relates to instruction and provides detailed suggestions and methods for motivating, involving, and teaching English language learners. Praised for its strong research base, engaging style, and inclusion of specific teaching ideas, the book offers thorough coverage of oral language, reading, writing, and academic content area instruction in English for K-12 English learners. Thoroughly updated throughout, the new edition includes a new chapter on using the Internet and other digital technologies to engage students and promote learning, many new teaching strategies, new and revised activities, and new writing samples.
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On Baking

Pearson New International Edition

Author: Sarah R. Labensky,Pricilla A. Martel,Eddy Van Damme

Publisher: N.A

ISBN: 9781292020082

Category: Baking

Page: 864

View: 3226

For courses in baking and the pastry arts. On Baking, Third Edition brings a fresh new design and 350+ new images to the fundamentals approach that has prepared thousands of students for successful careers in the baking and pastry arts. It teaches both the hows and whys, starting with general procedures, highlighting core principles and skills, and then presenting many applications and sample recipes. Professionalism, breads, desserts and pastries, and advanced pastry work are each covered in detail, and baking and pastry arts are presented in cultural and historical context throughout. An expanded recipe testing program involving chef-instructors at leading culinary schools ensures superior accuracy, clarity and instructional value.
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