Author: Pamela Stecker
Publisher: Macmillan Education AU
View: 5931The Fashion Design Manual is a comprehensive introduction to the world of fashion. It introduces the reader to the cycles and trends of fashion, the principles and practice of fashion design, the range of techniques and skills required to be successful in the industry, and the economic reality of the world of retail fashion. The Fashion Design Manual follows the path a garment takes from sketch to sample, through production and finally via the retail outlet to the wearer. The book is very generously illustrated with drawings, sketches, and photographs throughout.
With Companion CD-ROM
Author: Janet Engle
Publisher: Atlantic Publishing Company
Category: Business & Economics
View: 3559The U.S. Bureau of Labor Statistics reports an average annual income of $69,270 for fashion designers. Opportunities in the fashion design industry are expected to rise about 10 to 12 percent through the next few years. Many designers also go into other areas of the fashion industry, including: fashion buyer, fashion coordinator, retail store manager, and many more. You do not need to live in New York City, and you can start out small or even part time. Ralph Lauren's Polo empire was established on a small mens tie collection that he sold to Bloomingdale's. Demand for fashion designers should remain strong, as consumers hungry for new fashions and apparel styles will spur the creation of new clothing and accessory lines. This new book is a comprehensive and detailed study of the business side of the fashion, fashion design, and consulting business. You will learn everything from the initial design and creation to manufacturing and marketing. If you are investigating opportunities in this type of business, you should begin by reading this book, hopefully picturing yourself producing the perfect dress worn by one of Hollywood's elite. If you enjoy working with people and keeping up on the latest trends, this may be the perfect business for you. Keep in mind this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no designer should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales, have customers refer others to you, and thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful designers will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author: Sue Jenkyn Jones
Publisher: Laurence King Publishing
Category: Costume design
View: 1312This is the first book to offer a thorough grounding in the principles of fashion design. It describes the qualities and skills needed to become a fashion designer, examines the varied career opportunities available and gives a balanced inside view of the fashion business today. Its broad, up-to-date approach unites history, theory and practice. Subjects covered include: how to interpret a project; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation, and fashion marketing and economics. This new edition introduces many of the new technological developments impacting the fashion industry in the 21st century. There are expanded discussions of drawing and making techniques; how to assemble a portfolio; new careers in fashion; and extensive resource lists and glossaries, all rounded out with updated photographs and illustrations.
Uzbek Textile Culture Today
Author: Gabriele Mentges,Lola Shamukhitdinova
Publisher: Waxmann Verlag
View: 3901Usually, advertising formulas which fix Uzbekistan in a transfigured oriental past of long ago perfect for the travel industry, prefer to forget that there is also a modern Uzbekistan in which, as some researchers suggest, a new Silk Road is beginning to evolve. The present volume intends to provide an initial insight into these evolving connections and processes, on the one hand to present the textile facets that they encompass and on the other hand to show how, from the perspective of Uzbek researchers, the problem and the current status of textile research and of textile revitalisation are developing.
The Creative Use of Fabrics in Design
Author: Gail Baugh
Category: Fashion design
View: 4584This is the fabric and textile directory that dressmakers and fashion designers have been waiting for. This book is like having your own personal shopper - able to recommend fabrics to suit the effects you want to achieve, show you how the fabric will perform, and recommend ways of using it. Each fabric in the directory is acompanied by photographs presented in a way that makes the properties of the fabric come alive for the viewer, allowing you to really understand how a fabric might behave. The Fashion Designer's Textile Directory is sure to become essential reading for every designer wanting to communicate their final vision through the appropriate use of fabric.
Author: Lesley Jackson
Publisher: Princeton Architectural Press
View: 7641The first book to examine pattern as an essential part of twentieth-century design history is now available in paperback. Organized by decade, Twentieth-Century Pattern Design details the technical innovations that affected the development of modern textiles and wallpapers. With stunning color plates and lively text, Lesley Jackson takes readers on a tour of the development of twentieth-century patterns from around the world. Focusing on surface pattern in the home, Jackson draws frequent parallels to the worlds of fashion, packaging, and graphics and explores the interrelationship between painting and pattern design. The result is a book that is as inspiring as it is informative.Twentieth-Century Pattern Design is an invaluable resource for modern design enthusiasts and historians, collectors, and interior and graphic designers.
A Professional's Complete Guide to Designing, Manufacturing, & Marketing a Successful Line
Author: Frances Harder
Publisher: Harder Publications
Category: Business & Economics
View: 1253Fashion For Profit - A professional's complete guide to designing, manufacturing & marketing a successful line of clothing.Everything you need to know when starting your own business. Reviewed and validated by experts from within each specific crucial area of design, product development, finance, production through to sales and marketing of a product.Examples from readers' recomendations posted on website: www.FashionForProfit.com "Loved this book so much and found it so valuable. As did someone else I know and now I can't find it! Anyway, thanks for the great advice and guidence!" Reorder from Amy from Atlanta, GA
Author: Nila Palacios
Publisher: Trafford Publishing
View: 8179Many new or young designers dream of having their own label, but most may not know how to make their dreams a reality and become successful in a competitive marketplace. In her practical guidebook, an experienced fashion designer and entrepreneur provides insight on how to break into the fashion industry, overcome obstacles, create a business, market a brand, and launch a fashion show. Nila Palacios, owner of Nila Palacios Latin Fashion, begins with introspective questions directed at aspiring fashion designers to help identify strengths, weaknesses, a motto, and specific goals. While encouraging designers to stay true to their individuality, passions, and objectives, Palacios provides step-by-step guidance that teaches specifically how to: Find inspiration and bring it to life through designs; Look for trends and colors and incorporate them into a collection; Design sketches, make a pattern, and select and cut fabrics; Match fabrics with specific styles; Conduct market research, identify a target market, and find a niche; and Compile a collection, market a product, choose models, and organize a show. Fashion with Passion provides clear, focused guidance for anyone interested in breaking into the fashion industry and achieving their dreams.
Design and Innovation Systems
Author: Ingrid Loschek
View: 1867When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also a business relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.
30 Haute Couture Costumes by Dior, Balenciaga and Others
Author: Tom Tierney
Publisher: Courier Corporation
Category: Juvenile Nonfiction
View: 4465Two lifelike paper dolls and 30 haute couture outfits by Chanel, Paquin, Jacques Heim, Mainbocher, Pauline Trigere, Givenchy, Cardin, Norell, other greats. Full Color. Publisher's Note. Captions.
Author: Penny Sparke
Publisher: The Museum of Modern Art
View: 9216This is the story of Japanese design, told through works selected from the collection of The Museum of Modern Art, New York.The Museum of Modern Art, New York, and 5 Continents Editions present a new series dedicated to industrial and graphic design. Each volume, beautifully designed and with superbly printed reproductions, offers an overview of a single country's design achievements and illustrates its particular design history and aesthetic, showcasing prominent architects and designers through exemplary works drawn from MoMA's unmatched collection. Each volume contains an introduction by Paola Antonelli, Senior Curator in the Department of Architecture and Design at MoMA, and an illustrated essay by a distinguished design critic, accompanied by a visual timeline of significant events and a comprehensive bibliography.Japanese designers' special ability to combine aesthetic tradition with contemporary visual culture and material innovation has created a distinctive and exceptionally successful design industry in Japan, which has produced such divergent icons of modern design as Sori Yanagi's Butterfly Stool, the Sony Walkman, the Honey-Pop Armchair, by Tokujin Yoshioka, and the Toyota Prius. This book traces the development of Japanese design from the country's craft revival in the early twentieth century to the extraordinary objects of high technology that have been a specialty of Japanese designers since midcentury. Paola Antonelli's lively introduction provides an overview of Japan's design culture; an essay and timeline by Penny Sparke illuminate the masterpieces of modern Japanese design that are superbly reproduced in the volume's plate section.
An East-West Approach to Business Success
Author: Tomio Taki,Adam Taki
Publisher: John Wiley & Sons
Category: Business & Economics
View: 9946Combining the principles of Eastern and Western businesspractices for powerful success As an entrepreneur, manager, and problem-solver, Tomio Taki hasshared advice with businesspeople ranging from managers ofmom-and-pops to high-powered executives from across the globe.The Innovation Instinct showcases the author's breadth oflife experience and illustrates how the principles of Eastern andWestern business practices can be meshed together as a powerfulsource for success. Lessons range from the benefits of asking thesimple questions to the importance of establishing oneself andknowing when to go against the grain. Tomio Taki has consulted for, financed, or directly managed bothprivate and public companies on nearly every continent. He has beeninvolved in ventures ranging from being the man behind Donna KarenNew York to owning and operating private golf clubs around theworld. In short, Taki's business and related successes arestriking, having helped companies rise from the ashes of potentialbankruptcy to streamlining and growing corporate giants. The wisdomhe shares in The Innovation Instinct includes: Language is less of an obstacle across borders; instead,cultural differences are what propel and vitiate communicationamong businesspersons Certain fundamental aspects of business and life crosslatitudinal and longitudinal lines When businesspeople seek to understand the cultures of theircounterparts, they will discover lasting success with their globalbusiness relationships.
Author: Tony Grant
Publisher: CRC Press
Category: Performing Arts
View: 640In the last decade a greater demand has been placed on cameramen to record sound as well as pictures on location. For anyone wanting to learn about the basics of recording sound, specific to single camera location work this book provides an ideal grounding. It covers the equipment a single operator would use, methods and examples of how to learn sound techniques and ways of successfully working alone. While it offers an account of audio theory, including post-production it also explains the essential audio technology basics. Covering typical techniques including live broadcasting, it teaches practical everyday instruction on what microphones to rig, how to sound balance everyday news, magazine and current affairs etc. Techniques are explained and laid out in an accessible format supported by diagrams and are organised in easy to browse topics for quick reference. The author's approach is clear yet comprehensive, offering real hands-on experience of the skills involved in broadcast audio. This manual is seen as a basic, practical introduction to tackling the problems of recording sound on location as a cameraman, thus providing the necessary experience and knowledge required of everyday operation.
Author: Trish Reid
Publisher: Macmillan International Higher Education
Category: Performing Arts
View: 7765In this cutting-edge text, Trish Reid offers a concise overview of the shifting roles of theatre and theatricality in Scottish culture. She asks important questions about the relationship between Scottish theatre, history and identity, and celebrates the recent emergence of a generation of internationally successful Scottish playwrights.