Entrepreneurial Journalism: How to Build What's Next for News

Author: Mark Briggs

Publisher: CQ Press

ISBN: 1608714209

Category: Language Arts & Disciplines

Page: 320

View: 3664

Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.
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Entrepreneurial Journalism

How to go it alone and launch your dream digital project

Author: Paul Marsden

Publisher: Taylor & Francis

ISBN: 1317278984

Category: Social Science

Page: 184

View: 7252

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
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Rethinking Journalism Again

Societal role and public relevance in a digital age

Author: Chris Peters,Marcel Broersma

Publisher: Routledge

ISBN: 1317506405

Category: Social Science

Page: 246

View: 9397

It’s easy to make a rhetorical case for the value of journalism. Because, it is a necessary precondition for democracy; it speaks to the people and for the people; it informs citizens and enables them to make rational decisions; it functions as their watchdog on government and other powers that be. But does rehashing such familiar rationales bring journalism studies forward? Does it contribute to ongoing discussions surrounding journalism’s viability going forth? For all their seeming self-evidence, this book considers what bearing these old platitudes have in the new digital era. It asks whether such hopeful talk really reflects the concrete roles journalism now performs for people in their everyday lives. In essence, it poses questions that strike at the core of the idea of journalism itself. Is there a singular journalism that has one well-defined role in society? Is its public mandate as strong as we think? The internationally-renowned scholars comprising the collection address these recurring concerns that have long-defined the profession and which journalism faces even more acutely today. By discussing what journalism was, is, and (possibly) will be, this book highlights key contemporary areas of debate and tackles on-going anxieties about its future.
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Journalism Next: A Practical Guide to Digital Reporting and Publishing, 2nd Edition

Author: Mark Briggs

Publisher: CQ Press

ISBN: 1452227853

Category: Business & Economics

Page: 341

View: 6235

Do you want to help build what's next for journalism? Then jump into Mark Briggs' proven guide for leveraging digital technology to do better journalism. The media landscape changes with such ferocious speed that as soon as new technologies gain a foothold, older ones become obsolete. To keep ahead and abreast of these ever-evolving tools and techniques, Briggs offers practical and timely guidance for both the seasoned professional looking to get up to speed and the digital native looking to root their tech know-how in real journalistic principles. Learn how to effectively blog, crowdsource, use mobile applications, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and tell compelling stories. Journalism Next will improve digital literacy, fast. Briggs begins with the basics and then explores specialized skills in multimedia so you can better manage online communities and build an online audience. Journalism Next is a quick read and roadmap you'll reference time and time again. Dive into any chapter and start mastering a new skill right away. And for today's journalist, who can afford to waste any time?
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Entrepreneur

How to Start an Online Business

Author: Lucy Tobin

Publisher: John Wiley & Sons

ISBN: 0857083023

Category: Business & Economics

Page: 256

View: 778

Small Business Book Award Winner 2013, Small Business Book Awards The secrets of the UK's biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place. Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard – takes us through their start-up stories and maps out exactly what's made them so successful. You’ll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.
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Blogger or Journalist? Evaluating What Is the Press in the Digital Age

Author: Tracy Brown

Publisher: The Rosen Publishing Group, Inc

ISBN: 1448883741

Category: Juvenile Nonfiction

Page: 48

View: 1834

From the Introduction: The days of relying on the newspaper delivery boy to deliver information to households are long over. The Internet and mobile phone technologies have changed how information is gathered and delivered in ways that can't be overstated. They have allowed people worldwide to gather, share, and access news as it's happening. The Internet and sites such as Facebook and YouTube have made it possible for anyone to reach a broad, global audience and for anyone with a computer to be a news provider. There is an enormous amount of content available online, on just about any topic. Viewers and readers must weed through this information to find sources that they trust and that they can rely on, in the same way that people read their daily paper or watch their favorite television news broadcast. The difference is the people who write for newspapers or television news are journalists-people whose job it is to research and deliver news to the public. When you go online, you find content from lots of different people, many of whom are not actual journalists, but interested citizens who want to share information with the public, much like journalists do. These non-journalists include writers of blogs and producers of independent news stories-people who are not working for official media outlets like established news channels or publications. Here, we will look at the differences between journalists and this new breed of news providers. We will discuss what professional standards journalists must follow that bloggers are not bound to, as well as what laws protect journalists but do not offer the same protection for non-journalists. Also discussed will be the roles different types of news providers serve in society, and how our definition of journalism is changing. The purpose is to help consumers of online news better understand where the news they read is coming from, what news they can trust, how to tell the difference between fact and opinion, and how to put together everything they read to form their own ideas about current events-and then perhaps even to share their ideas in their own online publications or blogs.
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Journalism Next

A Practical Guide to Digital Reporting and Publishing

Author: Mark Briggs

Publisher: CQ Press

ISBN: 1506311032

Category: Language Arts & Disciplines

Page: 368

View: 4254

The Third Edition of Journalism Next: A Practical Guide to Digital Reporting and Publishing is the most informed, practical, and succinct guide to digital technology for journalists. Author Mark Briggs’ forward-thinking techniques and accessible style prepares today’s journalists for tomorrow’s media landscape transformations. Readers will learn how to effectively blog, crowdsource, use mobile technology, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and convey compelling stories. Briggs helps readers quickly improve their digital literacy by presenting the basics and building on them to progress towards more specialized skills within multimedia. Readers will become equipped to better manage online communities and build an online audience. Journalism Next is a quick yet valuable read that provides a detailed roadmap for journalists to reference time and time again.
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Start Your Own Pet Business and More

Pet Sitting, Dog Walking, Training, Grooming, Food/Treats, Upscale Pet Products

Author: Entrepreneur Press

Publisher: Entrepreneur Press

ISBN: 1613080905

Category: Business & Economics

Page: 256

View: 3314

Are you a pet lover? Fascinated by all things furred, feathered and finned? Why not turn your passion for pets into a profitable business! A fast-growing market, the multibillion-dollar pet industry offers a world of business opportunities for entrepreneurs like you! From hands-on pet care to specialty pet products like toys, food, and treats, Entrepreneur covers the cat’s meow of pet-related businesses. Providing insider advice, tips, and tricks along the way, our experts take you step by step and show you how to discover your specialty, legally and financially establish your business, manage day-to-day operations, and so much more! • Choose from five hot areas of interest—pet sitting/dog walking, dog training, pet grooming, pet food/treats, upscale pet products • Equip yourself with the right tools • Set competitive fees • Efficiently manage inventory and supplies for easy order fulfillment • Use effective marketing and advertising tools to get the word out • Build positive customer and vendor relationships • Plan for future growth • And more Let America’s pampered pets help your profits— start your pet business today!
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Start Your Own Freelance Writing Business and More

Copywriter, Proofreader, Copy Editor, Journalist

Author: Entrepreneur Press

Publisher: Entrepreneur Press

ISBN: 1613080719

Category: Business & Economics

Page: 148

View: 4100

Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it’s time to take your writing career into your own hands—and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent into professional independence—set your own hours, choose your own projects and take charge of your income! This complete guide arms you with all you need to know to not only start your freelance writing business but to make sure it’s a success. Learn how to: • Start your business instantly and for little money • Operate your business using freelance business basics and rules • Choose your writing niche • Use your writing expertise to advertise and find clients • Increase your income by improving your writing skills and expanding your client base Start your freelance writing business today—and begin earning income tomorrow!
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Startupland

How Three Guys Risked Everything to Turn an Idea into a Global Business

Author: Mikkel Svane

Publisher: John Wiley & Sons

ISBN: 1118980816

Category: Business & Economics

Page: 224

View: 8735

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all. While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.
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Presentation S.O.S.

From Perspiration to Persuasion in 9 Easy Steps

Author: Mark Wiskup

Publisher: Hachette UK

ISBN: 0446568767

Category: Business & Economics

Page: 300

View: 3781

Everything you need to make your next talk a resounding success is right here-even if you dread the thought of approaching a podium! In Presentation S.O.S., renowned communications expert Mark Wiskup gives you a quick, concise, and (yes!) fun way to confidently sell your ideas to any audience. Packed with unique tips and featuring nine easy, painless steps that will transform you into a great presenter, this book shows you how to: Develop a "Power Sound Bite" to grab your listeners' attention and focus your message. Get the most out of PowerPoint-and dodge its pitfalls. Avoid seemingly harmless words and expressions that can turn the audience against you. Finish big with a knock-'em-dead "Power Close." Win the Q&A battle-learn how to handle even the toughest questions and most difficult members of your audience. Book jacket.
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How to make money writing about fitness and health

Author: Celia G. Scully,Thomas J. Scully

Publisher: Writers Digest Books

ISBN: 9780898792379

Category: Language Arts & Disciplines

Page: 346

View: 7793

Describes the marketplace for health related articles, discusses research, editing, manuscript submission, and interviews, and includes information on promotion, organizations, and contests
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Power Stories

The 8 Stories You Must Tell to Build an Epic Business

Author: Valerie Khoo

Publisher: John Wiley & Sons

ISBN: 1118387546

Category: Business & Economics

Page: 200

View: 7747

Learn to tell stories that have the power to inspire, motivate,and sell Storytelling in business is a skill that's rarelytaught—and often forgotten. But it gives those who get itright the power to inspire and engage people more than any piechart or spreadsheet ever will. Stories foster a deeply humanconnection, and Power Stories: The 8 Stories You Must Tell toBuild an Epic Business gives readers the skills they need tomaster this lost art to make sales and seal deals. Whether it's inperson or online, storytelling is an influential and persuasivetool. This book reveals how to discover the stories sitting underyour nose and harness them for your business. From power stories readers need to know to how to turn prospectsinto customers, and customers into raving fans, the book coversexactly how and when to employ the power of storytelling, and ispacked with proven strategies and real-life examples that bring thekey concepts to life. Explains why storytelling is the ultimate tool for businesssuccess, revealing the 8 stories that any professional needs to beable to tell Includes proven strategies, tools, and techniques for masteringthe lost art of storytelling in the business world, including theuse of online tools and platforms Features real-life examples of businesses and entrepreneursfrom around the world who have used storytelling to grow andthrive Written by Valerie Khoo, a respected small business commentatorand successful entrepreneur, Power Stories givesprofessionals everywhere the tools they need to craft and tellgreat stories to create a competitive advantage.
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Bold

How to Go Big, Create Wealth and Impact the World

Author: Peter H. Diamandis,Steven Kotler

Publisher: Simon and Schuster

ISBN: 1476709564

Category: Business & Economics

Page: 336

View: 6151

Offers readers a how-to guide for harnessing the power of exponential technologies, moonshot thinking, and crowd-powered tools to create wealth while also positively impacting the lives of billions.
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Southern Innovator Magazine

A magazine celebrating South-South innovation

Author: David South, Editor

Publisher: DSConsulting

ISBN: N.A

Category: Business & Economics

Page: 60

View: 1944

Launched in May 2011, the new global magazine Southern Innovator is about the people across the global South shaping our new world, eradicating poverty and working towards the achievement of the Millennium Development Goals (MDGs). They are the innovators. Issue 1 covered the theme of mobile phones and information technology. Issue 2 covered the theme of youth and entrepreneurship. Issue 3 covered the theme of agribusiness and food security. Issue 4 covered the theme of cities and urbanization. Issue 5 covers the theme of waste and recycling.
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Sprint

Wie man in nur fünf Tagen neue Ideen testet und Probleme löst

Author: Jake Knapp,Braden Kowitz,John Zeratsky

Publisher: Redline Wirtschaft

ISBN: 3864149061

Category: Business & Economics

Page: 256

View: 5171

Unternehmer, Gründer und Teams stehen täglich vor der Herausforderung: Womit soll man zuerst anfangen, worauf sich am meisten fokussieren? Und wie viele Diskussionen und Meetings sind nötig, bevor man ganz sicher die garantiert richtige Lösung hat? Die Folge ist, dass allzu oft das Projekt auf der Stelle tritt und man überhaupt nicht vorwärtskommt. Dafür gibt es eine geniale Lösung: Sprint. Die ist ein einzigartiger, innovativer und narrensicherer Prozess, mit dem sich die härtesten Probleme in nur fünf Tagen lösen lassen – von Montag bis Freitag. Der Entwickler Jake Knapp entwarf diesen Prozess bei und für Google, wo er seither in allen Bereichen genutzt wird. Zusammen mit John Zeratsky und Braden Kowitz hat er darüber hinaus bereits mehr als 100 Sprints in Firmen aus unterschiedlichen Bereichen durchgeführt. Der Sprint-Prozess bietet praktische Hilfe für Unternehmen aller Größen, vom kleinen Start-up bis hin zum Fortune-100-Unternehmen. Die Methode ist auch für alle anderen bewährt, die vor einem großen Problem stehen, schnell eine Idee testen oder einfach eine Möglichkeit schnell ergreifen wollen.
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Build a Brand in 30 Days

With Simon Middleton, The Brand Strategy Guru

Author: Simon Middleton

Publisher: John Wiley & Sons

ISBN: 9780857080349

Category: Business & Economics

Page: 358

View: 3554

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
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Worldchanging

A User's Guide for the 21st Century

Author: Alex Steffen,Albert Gore

Publisher: Harry N. Abrams

ISBN: N.A

Category: Business & Economics

Page: 600

View: 3818

Provides information about environmental issues and technology, ranging from the home, workplace, and community, to social, cultural, and political arenas, and offers tips and advice to promote environmentally sustainable practices.
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Bad Blood

Die wahre Geschichte des größten Betrugs im Silicon Valley - Ein SPIEGEL-Buch

Author: John Carreyrou

Publisher: DVA

ISBN: 3641228360

Category: Political Science

Page: 400

View: 7851

Der beispiellose Absturz eines Start-up-Wunderkinds Elizabeth Holmes, Gründerin und CEO von Theranos, galt schnell als der weibliche Steve Jobs. Die Firma der 19-jährigen Blondine versprach, die Medizinindustrie mit einer Technologie zu revolutionieren, die Bluttests vereinfachen und Therapien gezielt steuern würde – eine Riesenhoffnung für Millionen von Menschen. Larry Ellison, Rupert Murdoch und andere Investoren steckten Unsummen in das Start-up, bis es mit neun Milliarden Dollar am Markt kapitalisiert war. Es gab nur ein einziges Problem: Die Technologie hinter den schicken Apparaturen hat nie funktioniert. Pulitzer-Preisträger John Carreyrou erzählt die packende Geschichte dieses Betrugs und seiner Enthüllung.
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