Author: Clarice Brantley,Michele Miller
Publisher: Cengage Learning
Category: Business & Economics
View: 5358In a world of information overload, the newest edition of EFFECTIVE COMMUNICATION FOR COLLEGES (ECC) cuts through the clutter to deliver a clear path to better communication skills. Practical and straightforward, ECC is a simply effective total communication package. The compact teaching and learning package is the perfect fit for today's busy classroom and workplace. This newest edition incorporates the time-tested Communication-by-Objectives (CBO) approach for preparing and delivering successful messages, whether the messages are written or spoken, formal or informal, paper or digital. Contemporary content is supported by abundant examples, annotated illustrations, reinforcement exercises, timely case studies, and focused grammar reviews. The 11th edition combines a text, a workbook, and an exhaustive grammar and format reference into one powerful textbook. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.