Dynamics of Public Relations and Journalism

A Practical Guide for Media Studies

Author: Annette Clear,Linda Weideman

Publisher: Juta and Company Ltd

ISBN: 9780702156373

Category: Business & Economics

Page: 218

View: 2048

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
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Dynamics of Media Writing

Adapt and Connect

Author: Vincent F. Filak

Publisher: CQ Press

ISBN: 1506381456

Category: Language Arts & Disciplines

Page: 296

View: 3724

This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help you hone your media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined.
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Dynamics of News Reporting and Writing

Foundational Skills for a Digital Age

Author: Vincent F. Filak

Publisher: CQ Press

ISBN: 1506344739

Category: Language Arts & Disciplines

Page: 344

View: 8966

Journalists in today’s media environment require a skill set that can be adapted to a variety of media. Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age teaches students the foundational skills they need to successfully report and write the news in an evolving digital landscape. Author Vince F. Filak offers guidance on the essential skills of the industry while weaving in the “how-to’s” of writing digital news. Recognizing that well-crafted stories are founded on sharp prose, this new text covers the foundational elements of newswriting, such as lead writing, structure, and storytelling while also teaching students how to think critically and determine what matters most to their readers. Key Features: An audience-centric approach encourages students to understand why and how news is relevant to the lives of their readers before they even start digging into their stories. “Write Now! Exercises” provide students with an opportunity to immediately practice the core set of skills they have just learned and apply these skills to various platforms. “Consider This” debates spark classroom discussions by encouraging students to take a closer look at a current issue or ideological dilemma and make a valid case for their position. “Thoughts from a Pro” offer students an up-close look at a specific aspect of reporting and writing from a professional who is plying their trade each day.
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How To Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

Author: Michael Morley

Publisher: NYU Press

ISBN: 0814756794

Category: Business & Economics

Page: 228

View: 5268

In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company.
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Political Public Relations

Principles and Applications

Author: Jesper Stromback,Spiro Kiousis

Publisher: Taylor & Francis

ISBN: 1135194130

Category: Business & Economics

Page: 352

View: 4790

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies.
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The Moral Compass of Public Relations

Author: Brigitta R. Brunner

Publisher: Taylor & Francis

ISBN: 1317295218

Category: Language Arts & Disciplines

Page: 240

View: 2551

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.
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Dynamics of International Advertising

Theoretical and Practical Perspectives

Author: Barbara Mueller

Publisher: Peter Lang

ISBN: 9781433103841

Category: Business & Economics

Page: 368

View: 3586

"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
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Dynamics of Writing

An Exercise Guide

Author: Vincent F. Filak

Publisher: CQ Press

ISBN: 1506347681

Category: Language Arts & Disciplines

Page: 96

View: 6808

Dynamics of Writing: An Exercise Guide gives you multiple opportunities to practice your writing skills in-class or as take-home assignments. Each chapter focuses on a different aspect of the newswriting process and offers short-answer, multiple-choice, and writing-prompt activities to help you master the concepts and skills presented in Vincent F. Filak’s comprehensive book. Additional exercises built around the unique demands of online newswriting will prepare you to meet the demands of a changing media landscape. Key Features: “Writing Exercises” enable you to recall & demonstrate your understanding of various elements found in each chapter in Dynamics of News Writing and Reporting. “Practice Writing” exercises empower you to apply their knowledge in a safe, in-class environment. “Live-Action Exercises” encourage you to expand their knowledge and experience through out-of-class reporting and writing opportunities.
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The Dynamics of EU External Energy Relations

Fighting for Energy

Author: Francesca Batzella

Publisher: Routledge

ISBN: 1351804200

Category: Political Science

Page: 162

View: 8817

The Dynamics of EU External Energy Relations examines the behaviour of the European Commission in EU external energy relations paying particular attention to the dynamics existing between the Commission and the member states. It examines the Commission as a constrained policy-entrepreneur trying to expand its power, budget and competences, yet frustrated by member states protective of their national sovereignty. Analysing the Commission as agent and the member states as its principals, the book proposes a more nuanced examination of behaviour where the agent tries to satisfy its own interests but is still responsive to the preferences of the principals. Using a wide range of original primary and secondary data, the book argues that EU external energy relations reflect the dynamics of the relations between the Commission and the member states. This book will be of key interest to scholars and students of European Union studies and politics, EU energy and foreign policy, and more broadly to European politics and international relations.
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The Dynamics of Law and Morality

A Pluralist Account of Legal Interactionism

Author: Professor Wibren van der Burg

Publisher: Ashgate Publishing, Ltd.

ISBN: 1472430425

Category: Law

Page: 224

View: 9017

This book investigates the dynamic intertwinement of law and morality, with a focus on new and developing fields of law. Taking as its starting point the debates and mutual misunderstandings between proponents of different philosophical traditions, it argues that this theoretical pluralism is better explained once law is accepted as an essentially ambiguous concept. Continuing on, the book develops a robust theory of law that increases our grasp on global legal pluralism and the dynamics of law. This theory of legal interactionism, inspired by the work of Lon Fuller and Philip Selznick, also helps us to understand apparent anomalies of modern law, such as international law, the law of the European Convention on Human Rights and horizontal interactive legislation. In an ecumenical approach, legal interactionism does justice to the valuable core of truth in natural law and legal positivism. Shedding new light on familiar debates between authors such as Fuller, Hart and Dworkin, this book is of value to academics and students interested in legal theory, jurisprudence, legal sociology and moral philosophy.
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Public Relations, Activism, and Social Change

Speaking Up

Author: Kristin Demetrious

Publisher: Routledge

ISBN: 0415897068

Category: Business & Economics

Page: 180

View: 3509

In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields.
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The Dynamics of Political Communication

Media and Politics in a Digital Age

Author: Richard M. Perloff

Publisher: Routledge

ISBN: 1317228936

Category: Language Arts & Disciplines

Page: 500

View: 2239

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.
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Emerging Media

Uses and Dynamics

Author: Xigen Li

Publisher: Routledge

ISBN: 1317378318

Category: Language Arts & Disciplines

Page: 348

View: 9772

Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.
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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach

Author: Barbara Diggs-Brown

Publisher: Cengage Learning

ISBN: 1133715222

Category: Business & Economics

Page: 528

View: 1799

With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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A Companion to New Media Dynamics

Author: John Hartley,Jean Burgess,Axel Bruns

Publisher: John Wiley & Sons

ISBN: 1119000866

Category: Social Science

Page: 520

View: 8463

A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level
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Networked China: Global Dynamics of Digital Media and Civic Engagement

New Agendas in Communication

Author: Wenhong Chen,Stephen D. Reese

Publisher: Routledge

ISBN: 1317556879

Category: Social Science

Page: 256

View: 784

The Internet and digital media have become conduits and locales where millions of Chinese share information and engage in creative expression and social participation. This book takes a cutting-edge look at the impacts and implications of an increasingly networked China. Eleven chapters cover the terrain of a complex social and political environment, revealing how modern China deals with digital media and issues of censorship, online activism, civic life, and global networks. The authors in this collection come from diverse geographical backgrounds and employ methods including ethnography, interview, survey, and digital trace data to reveal the networks that provide the critical components for civic engagement in Chinese society. The Chinese state is a changing, multi-faceted entity, as is the Chinese public that interacts with the new landscape of digital media in adaptive and novel ways. Networked China: Global Dynamics of Digital Media and Civic Engagement situates Chinese internet in its complex, generational context to provide a full and dynamic understanding of contemporary digital media use in China. This volume gives readers new agendas for this study and creates vital new signposts on the way for future research. .
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We the Media

Grassroots Journalism By the People, For the People

Author: Dan Gillmor

Publisher: "O'Reilly Media, Inc."

ISBN: 0596102275

Category: Computers

Page: 301

View: 9741

Not content to accept the news as reported, grassroots journalists are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by professional journalists and the newsmakers they cover. Dan Gillmor tells the story of this phenomenon.
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Naked Safety

Exploring The Dynamics of Safety in a Fast-Changing World

Author: Andrew Sharman

Publisher: Routledge

ISBN: 1317937465

Category: Technology & Engineering

Page: 346

View: 8678

Workplace safety has never been seen as sexy, clever or cool. Fraught with legislative hurdles, ambiguous policy and complex procedures, despite its alleged importance safety has lost its way. For many organisations safety is seen as burdensome and bureaucratic and has become little more than paperwork and performance charts: things done in fear of persecution – from the authorities, the media or the civil arena – rather than doing the right thing. To change the game and build real risk literacy, it’s vital to make things easier, to strip things back to basics and think again about how we work. This is Naked Safety. Encouraging the reader to step outside their comfort zone, this book demystifies workplace safety, challenging traditional views and catalysing critical thought and high-impact action. With narratives on the central pillars of workplace safety including risk management; legal frameworks; performance; governance; leadership and culture, as well as perspectives on key issues that affect safety – and business – more broadly, such as worker wellbeing; employee engagement; the impact of globalisation; corporate social responsibility; sustainability and the role of the safety practitioner, Naked Safety features over 100 actions to bring about positive, sustainable organisational change. This book is a useful, multi-purpose guide for professionals; an indispensable toolkit for practitioners, business leaders, and anyone with an interest in workplace risk and Occupational Safety and Health. Let’s get Naked!
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Dynamics of Knowledge Intensive Entrepreneurship

Business Strategy and Public Policy

Author: Franco Malerba,Yannis Caloghirou,Maureen McKelvey,Slavo Radoševic

Publisher: Routledge

ISBN: 1317686705

Category: Business & Economics

Page: 472

View: 6818

Knowledge intensive entrepreneurship lies at the core of the structural shift necessary for the growth and development of a knowledge based economy, yet research reveals that the EU has fewer young leading innovators, and Europe’s new firms do not adequately contribute to industrial growth. This is especially true in the high R&D intensive, high-tech sectors. This structural malaise, undermining Europe’s growth potential, is well diagnosed, but poorly understood. This volume fills this important gap by exploring new firms that have significant knowledge intensity in their activity and develop and exploit innovative opportunities in diverse sectors. Through an evolutionary and systemic approach to entrepreneurship, focusing on knowledge intensive entrepreneurship as both a micro and a macro phenomena and analyzing firms in the context of various socio-economic models, the authors explore firms creation and origins around the world, their organization, strategies and business models as well as the role of innovation systems and institutions in their formation and growth. This comprehensive research text is vital reading for academics, researchers and students of high-tech and knowledge intensive entrepreneurship as well as those with an interest in industrial dynamics, innovation management and public policy.
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