Content Marketing Strategies For Dummies

Author: Stephanie Diamond

Publisher: John Wiley & Sons

ISBN: 1119154545

Category: Business & Economics

Page: 408

View: 8897

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Android Phones For Dummies

Author: Dan Gookin

Publisher: John Wiley & Sons

ISBN: 1118720296

Category: Computers

Page: 384

View: 4115

A colorful guide to make your Android phone do your bidding The popularity of Android phones is simply exploding, so it's a perfect time for popular For Dummies author Dan Gookin to update his bestselling guide to all things Android phones. From setup and configuration to taking advantage of the latest amazing Android features, this practical resource is designed to make new Android users comfortable and to help veterans get the most out of their Android phone. Covering features that are common to the most popular Android phones, this book walks you through the basics of making calls, using the touchscreen, sending e-mails and texts, browsing the Internet, using the camera, staying in touch with social media, and so much more. Includes the Android essentials such as texting, e-mailing, accessing the Internet, using maps, taking photos, recording video, synching with a PC, troubleshooting, and more Shows how to expand your phone’s potential with the latest apps, music, movies, e-books, TV shows, and games available from Google Play Covers Android smartphones from leading manufactures including HTC, Samsung, Motorola, Nokia, and LG to name a few Android Phones For Dummies, 2nd Edition is your one-stop guide to getting things done and learning the ins and outs of your Android smartphone.

Squarespace 6 For Dummies

Author: Kris Black

Publisher: John Wiley & Sons

ISBN: 1118575431

Category: Computers

Page: 368

View: 2638

Build your own blog, website, or portfolio withSquarespace Squarespace lets you create visually rich web pages with anyconfiguration of text, images, or blocks you wish, just by draggingand dropping. Even if you've been using earlier versions ofSquarespace, the features in version 6 will amaze you - and bringyou straight to this must-have guide for practical information! Ifyou're a do-it-yourself website builder, get up to speed fast onall the next-generation Squarespace tools, including cool newfeatures for mobile sites, SEO, social networks, and more. Brings you up to speed on Squarespace 6 and its revolutionaryLayoutEngine tool for building visually-rich web pages Deciphers the very latest features for page-building in today'smarkets, including mobile, social media, and using SEO Delves into using auto-publish for social networks, usingbuilt-in mobile websites, syncing with social networks, gatheringreal-time statistics, managing your site from your smartphone ormobile device, and much more Covers the essentials, such as using templates, drag-and-dropimage uploads, image-editing with Aviary, and using Page Builder tocreate, share, and reblog content Build awesome, professional websites for your business in notime with Squarespace 6 For Dummies.

Learning Construct 2

Author: Aryadi Subagio

Publisher: Packt Publishing Ltd

ISBN: 1784398829

Category: Computers

Page: 234

View: 2874

If you want to make your own game but don't know how to start or don't have the technical skills to do it, then this is the book for you. You don't need to have a programming background to understand the concepts explained.