Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

Author: Philip Kotler

Publisher: John Wiley & Sons

ISBN: 1118045610

Category: Business & Economics

Page: 224

View: 6691

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
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Who's who in Animated Cartoons

An International Guide to Film & Television's Award-winning and Legendary Animators

Author: Jeff Lenburg

Publisher: Hal Leonard Corporation

ISBN: 9781557836717

Category: Art

Page: 381

View: 7809

Looks at the lives and careers of more than three hundred animators.
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The Pluto Files: The Rise and Fall of America's Favorite Planet

The Rise and Fall of America’s Favorite Planet

Author: Neil deGrasse Tyson

Publisher: W. W. Norton & Company

ISBN: 9780393073348

Category: Science

Page: 224

View: 8681

The New York Times bestseller: "You gotta read this. It is the most exciting book about Pluto you will ever read in your life." —Jon Stewart When the Rose Center for Earth and Space at the American Museum of Natural History reclassified Pluto as an icy comet, the New York Times proclaimed on page one, "Pluto Not a Planet? Only in New York." Immediately, the public, professionals, and press were choosing sides over Pluto's planethood. Pluto is entrenched in our cultural and emotional view of the cosmos, and Neil deGrasse Tyson, award-winning author and director of the Rose Center, is on a quest to discover why. He stood at the heart of the controversy over Pluto's demotion, and consequently Plutophiles have freely shared their opinions with him, including endless hate mail from third-graders. With his inimitable wit, Tyson delivers a minihistory of planets, describes the oversized characters of the people who study them, and recounts how America's favorite planet was ousted from the cosmic hub.
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A to Z Entrepeneurship

26 Words that capture what it takes to be an Entrepreneurship

Author: Hemant C. Lodha

Publisher: Panchshil Prakashan

ISBN: N.A

Category:

Page: N.A

View: 5165

Being an entrepreneur is about more than just starting a business or two, it is about having attitude and the drive to succeed in business. All successful entrepreneurs have a specific way of thinking and posses certain key personal qualities that make them so successful in business. This book lists the all the qualities that entrepreneurs need to establish, succeed and grow their business in A to Z sequence for ease of use.
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The Spectator

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 1114

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Obituaries in the Performing Arts, 2009

Film, Television, Radio, Theatre, Dance, Music, Cartoons and Pop Culture

Author: Harris M. Lentz III

Publisher: McFarland

ISBN: 0786456450

Category: Performing Arts

Page: 600

View: 3847

Among 2009’s many notable losses in the performing arts are actors Patrick Swayze and Karl Malden, newsman Walter Cronkite, entertainers Soupy Sales and Captain Lou Albano, television icon Farrah Fawcett, and Michael Jackson. Obituaries of these and other performers and filmmakers, musicians and producers, dancers and composers, writers and others associated with the performing arts who died in 2009 can be found in this comprehensive reference work. For each, the date, place, and cause of death are provided, along with a recap of their career. Filmographies are given for film and television performers, and photographs of many of the individuals are included. Individual books in this annual series are available dating back to 1994. A subscription plan is available for future issues.
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Transformation: A Personal Journey Through the British Transformers Comic Volume 2: 1987-1989

Author: Stuart Webb

Publisher: Lulu.com

ISBN: 0244313849

Category: Comics & Graphic Novels

Page: 370

View: 8934

By 1987, the British Transformers was at the peak of its powers. Alternating between US reprints showing the struggle for leadership within the Autobot and Decepticon forces and UK material dealing with the insane future Decepticon Galvatron's attempts to rule yesterday, what had started as a toy advert had become a sprawling space opera seared into the minds of an entire generation. Stuart Webb was one such reader, and in 2012 he began a journey looking through every single issue of the series, commenting on its highs and lows. He became the first person to look at every backup strip and editorial and how they worked together to create the most thorough exploration of a publishing phenomenon ever undertaken. It's also highly personal, full of humour and silliness and even the occasionally thoughtful moment. The final result is an essential read, not just for Transformers fans, but also for those interested in the history of Marvel UK and the impact this simple little comic had on an entire generation.
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Llewellyn's Complete Book of Names for Pagans, Wiccans, Witches, Druids, Heathens, Mages, Shamans & Independent Thinkers of All Sorts who are Curious about Names from Every Place and Every Time

Author: K. M. Sheard

Publisher: Llewellyn Worldwide

ISBN: 0738723681

Category: Body, Mind & Spirit

Page: 780

View: 3324

A comprehensive name guide is written specifically for Witches, Pagans and anyone who wants factual and in-depth information on a wide variety of names. Features more than 7,000 names derived from assorted cultures and spiritual traditions, from ancient times to modern, including names from mythology, magical texts, nature and the Bible. Includes pronunciations, guidance in name selection, a glossary, an index by gender and lists of names by theme. Original.
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Indie

An American Film Culture

Author: Michael Z. Newman

Publisher: Columbia University Press

ISBN: 0231513526

Category: Performing Arts

Page: 304

View: 2376

America's independent films often seem to defy classification. Their strategies of storytelling and representation range from raw, no-budget projects to more polished releases of Hollywood's "specialty" divisions. Yet understanding American indies involves more than just considering films. Filmmakers, distributors, exhibitors, festivals, critics, and audiences all shape the art's identity, which is always understood in relation to the Hollywood mainstream. By locating the American indie film in the historical context of the "Sundance-Miramax" era (the mid-1980s to the end of the 2000s), Michael Z. Newman considers indie cinema as an alternative American film culture. His work isolates patterns of character and realism, formal play, and oppositionality and the functions of the festivals, art houses, and critical media promoting them. He also accounts for the power of audiences to identify indie films in distinction to mainstream Hollywood and to seek socially emblematic characters and playful form in their narratives. Analyzing films such as Welcome to the Dollhouse (1996), Lost in Translation (2003), Pulp Fiction (1994), and Juno (2007), along with the work of Nicole Holofcener, Jim Jarmusch, John Sayles, Steven Soderbergh, and the Coen brothers, Newman investigates the conventions that cast indies as culturally legitimate works of art. He binds these diverse works together within a cluster of distinct viewing strategies and invites a reevaluation of the difference of independent cinema and its relationship to class and taste culture.
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Take Their Breath Away

How Imaginative Service Creates Devoted Customers

Author: Chip R. Bell,John R. Patterson

Publisher: John Wiley & Sons

ISBN: 9780470485323

Category: Business & Economics

Page: 240

View: 5110

Praise for Take Their Breath Away "Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring." —Seth Godin, author of Purple Cow and Tribes "Take Their Breath Away shows how legendary customer service delivery can win and keep devoted customers for life. I LUV this fantastic book." —Colleen Barrett, President Emeritus, Southwest Airlines Company "No one knows more about creating profit through service than Chip and John. If you want to know the best way to do it, read Take Their Breath Away. The examples in this book will certainly start your creative juices flowing and help your organization take your customers' breath away. —Howard Beharformer, former president, Starbucks Coffee International.
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Vital Signs 1999

Author: The Worldwatch Institute

Publisher: Island Press

ISBN: 1610916603

Category: Nature

Page: 157

View: 811

The global trends documented in Vital Signs 1999--from a decline in nuclear power generating capacity to the proliferation of genetically modified crops--will play a large part in determining the quality of our lives and our children's lives in the next decade.
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Mary Poppins, She Wrote

The Life of P. L. Travers

Author: Valerie Lawson

Publisher: Simon and Schuster

ISBN: 1476762937

Category: Biography & Autobiography

Page: 416

View: 6302

The remarkable life of P.L. Travers, the creator of Mary Poppins. An arresting life…Lawson is superb at excavating the details. –Library Journal The spellbinding stories of Mary Poppins, the quintessentially English and utterly magical nanny, have been loved by generations. She flew into the lives of the unsuspecting Banks family in a children’s book that was instantly hailed as a classic, then became a household name when Julie Andrews stepped into the title role in Walt Disney’s hugely successful and equally classic film. But the Mary Poppins in the stories was not the cheery film character. She was tart and sharp, plain and vain. She was a remarkable character. The story of Mary Poppins’ creator, as this definitive biography reveals, is equally remarkable. The fabulous English nanny was actually conceived by an Australian, Pamela Lyndon Travers, who came to London in 1924 from Queensland as a journalist. She became involved with Theosophy, traveled in the literary circles of W.B. Yeats and T.S. Eliot, and became a disciple of the famed spiritual guru, Gurdjieff. She famously clashed with Walt Disney over the adaptation of the Mary Poppins books into film. Travers, whom Disney accused of vanity for “thinking you know more about Mary Poppins than I do,” was as tart and opinionated as Julie Andrews’s big-screen Mary Poppins was cheery. Yet it was a love of mysticism and magic that shaped Travers’s life as well as the character of Mary Poppins. The clipped, strict, and ultimately mysterious nanny who emerged from her pen was the creation of someone who remained inscrutable and enigmatic to the end of her ninety-six years. Valerie Lawson’s illuminating biography provides the first full look whose personal journey is as intriguing as her beloved characters.
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Learn to Draw Disney/Pixar's Cars

Expanded Edition! Featuring Favorite Characters from Cars 2!

Author: Disney Storybook Artists

Publisher: Walter Foster Pub

ISBN: 1600582621

Category: Juvenile Nonfiction

Page: 64

View: 342

Presents step-by-step instructions for drawing the characters of the Cars movie series, including Lightning McQueen, Mater, Finn McMissile, and Siddeley.
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Marjorie Main

The Life and Films of Hollywood’s “Ma Kettle”

Author: Michelle Vogel

Publisher: McFarland

ISBN: 1476604266

Category: Performing Arts

Page: 216

View: 7000

She was a slum mother, witty housekeeper, nosy neighbor, meddling maid, town gossip, and most memorably, Ma Kettle. Marjorie Main is best remembered for her portrayal of the farm mother of 15 children and wife of shiftless Pa Kettle. The characters were introduced in the 1945 film The Egg and I, and were such a hit that eight films followed. At an age when most actresses’ careers are waning, Main’s star was just beginning to rise. In real life, Main was as down to earth as characters she played. Her attire on the set and around her house were the same: a simple cotton house dress or jeans. She preferred riding the bus because she enjoyed interacting with regular people—the inspiration for her characters. This book chronicles Main’s childhood on an Indiana farm and the inspirations that led her to the stage. After a distinguished theater career and minor film roles, at age 50 she was offered a long-term contract with premier studio MGM. Details of her acting career and personal life covered here include her marriage to a scholarly widower 26 years her senior, and her work with actor Percy Kilbride, who was the antithesis of his character, the slothful Pa Kettle. A detailed filmography includes cast and credit lists and trivia about each of Main’s 85 films.
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Heroes and Philosophy

Buy the Book, Save the World

Author: David K. Johnson

Publisher: John Wiley & Sons

ISBN: 9780470730393

Category: Philosophy

Page: 320

View: 6363

The first unauthorized look at the philosophy behind Heroes, one of TV's most popular shows When ordinary individuals from around the world inexplicably develop superhuman abilities, they question who they are, struggle to cope with new responsibilities, and decide whether to use their new power for good or for evil. Every episode of Tim Kring's hit TV show Heroes is a philosophical quandary. Heroes and Philosophy is the first book to analyze how philosophy makes this show so compelling. It lets you examine questions crucial to our existence as thinking, rational beings. Is the Company evil, or good? Does Hiro really have a destiny? Do we? Is it okay to lie in order to hide your powers or save the world? Heroes and Philosophy offers answers to these and other intriguing questions. Brings the insight of history's philosophical heavyweights such as Plato and Nietzche to Heroes characters and settings Adds a fun and fascinating dimension to your understanding of the show Expands your thinking about Heroes as the series expands from graphic and text novels to action figures and a video game Whether you're new to Heroes or have been a fan since day one, this book will take your enjoyment of the show to the next level.
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Stop Prop 187

Open the Border : a Resource Manual for Organizers

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Illegal aliens

Page: 62

View: 4230

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Disney A to Z

the updated official encyclopedia

Author: Dave Smith

Publisher: Disney Editions

ISBN: N.A

Category: Juvenile Nonfiction

Page: 633

View: 4403

Thousands of entries and hundreds of photographs combine to provide a comprehensive reference to the world of Disney, providing coverage of the history of Disney, park attractions, television shows, songs, animated features and shorts, and films
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The A to Z of Animation and Cartoons

Author: Nichola Dobson

Publisher: Scarecrow Press

ISBN: 1461664020

Category: Art

Page: 310

View: 2216

The A to Z of Animation and Cartoons is an introduction to all aspects of animation history and its development as a technology and industry beyond the familiar cartoons from the Disney and Warner Bros. Studios. This is done through a chronology, an introductory essay, photos, a bibliography, and over 200 cross-referenced dictionary entries on animators, directors, studios, techniques, films, and some of the best-known characters.
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