An Asgard-Kailash Expedition
Author: Mohan Narayanan
Publisher: Strategic Book Publishing
View: 452Synopsis: Draupnir, the magical golden arm ring of Odin, is carried away by the mystical Hindu bird Garudan. The Norse Gods desperately want it back, but are dependent on the help of the Hindu Gods. Freya, the Norse Goddess of wealth, beauty and love, undertakes the recovery mission by dealing directly with the Hindu God Vishnu, whose vehicle for flying happens to be none other than Garudan.The ring is cursed by Devi, the Goddess of Payyoli, making it lose its magical power of producing eight fresh gold rings every ninth day. Even worse, the ring lands at the bottom of an icy lake in the Himalayas. Freya engages the two Norse dwarfs who had originally forged the ring to retrieve it from the lake.The recovery of the stolen ring involves Harani and Manikkam, the protagonists of the author's first book, The Payyoli Pendant, as well as modern technologies used by the Norse Gods.
"Baby I Don't Care"
Author: Lee Server
Publisher: St. Martin's Press
Category: Biography & Autobiography
View: 4724One of the movies' greatest actors and most colorful characters, a real-life tough guy with the prison record to prove it, Robert Mitchum was a movie icon for an almost unprecedented half-century, the cool, sleepy-eyed star of such classics as The Night of the Hunter; Heaven Knows, Mr. Allison; Cape Fear; The Longest Day; Farewell, My Lovely; and The Winds of War. Mitchum's powerful presence and simmering violence combined with hard-boiled humor and existential detachment to create a new style in movie acting: the screen's first hipster antihero-before Brando, James Dean, Elvis, or Eastwood-the inventor of big-screen cool. Robert Mitchum: "Baby, I Don't Care" is the first complete biography of Mitchum, and a book as big, colorful, and controversial as the star himself. Exhaustively researched, it makes use of thousands of rare documents from around the world and nearly two hundred in-depth interviews with Mitchum's family, friends, and associates (many going on record for the first time ever) ranging over his seventy-nine years of hard living. Written with great style, and vividly detailed, this is an intimate, comprehensive portrait of an amazing life, comic, tragic, daring, and outrageous.
Author: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon
Publisher: FT Press
Category: Business & Economics
View: 6098A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
A Guide to Becoming a Travel Agent
Author: Ginger Gorham,Susan Rice
Publisher: Delmar Pub
View: 413This new text is one of the most in-depth, 'how-to-do-it' manuals for the beginning travel agent that is currently available. Thorough coverage is given to domestic and international air travel, cruises, tours, hotels, railroad, car rentals, and charters.
Nazi Rule in Occupied Europe
Author: Mark Mazower
Publisher: Penguin UK
Category: Political Science
View: 322The powerful, disturbing history of Nazi Europe by Mark Mazower, one of Britain's leading historians and bestselling author of Dark Continent and Governing the World Hitler's Empire charts the landscape of the Nazi imperial imagination - from those economists who dreamed of turning Europe into a huge market for German business, to Hitler's own plans for new transcontinental motorways passing over the ethnically cleansed Russian steppe, and earnest internal SS discussions of political theory, dictatorship and the rule of law. Above all, this chilling account shows what happened as these ideas met reality. After their early battlefield triumphs, the bankruptcy of the Nazis' political vision for Europe became all too clear: their allies bailed out, their New Order collapsed in military failure, and they left behind a continent corrupted by collaboration, impoverished by looting and exploitation, and grieving the victims of war and genocide. About the author: Mark Mazower is Ira D.Wallach Professor of World Order Studies and Professor of History Professor of History at Columbia University. He is the author of Hitler's Greece: The Experience of Occupation, 1941-44, Dark Continent: Europe's Twentieth Century, The Balkans: A Short History (which won the Wolfson Prize for History), Salonica: City of Ghosts (which won both the Duff Cooper Prize and the Runciman Award) and Governing the World: The History of an Idea. He has also taught at Birkbeck College, University of London, Sussex University and Princeton. He lives in New York.
An Introduction to Travel, Tourism, and Hospitality
Author: Nona S. Starr
Category: Business & Economics
View: 664B> Illustrated in full-color, this comprehensive exploration of the fields of travel, tourism, and hospitality as a whole industry features exceptionally accurate, and up-to-date information on the products, procedures, and careers in each field—based on the author's extensive experience as a member of the training department in the world's largest travel organization. Details the industry's products (history, organization and regulation, how-tos, and industry resources); its distributors; and jobs and how to get them. Provides Internet references, mini-case scenarios, and quick-refrence apendices throughout.For travel, tourism, and hospitality professionals.