The Non-designer's Design Book

Design and Typographic Principles for the Visual Novice

Author: Robin Williams

Publisher: Pearson Education

ISBN: 0133966151

Category: Art

Page: 239

View: 7341

A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.
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The Design Book

Author: Editors of Phaidon

Publisher: Phaidon Press

ISBN: 9780714865799

Category: Art

Page: 511

View: 3546

Discover 500 of the most innovative, influential, and enduring products from the last five centuries in one compact and highly collectable volume. The Design Book presents iconic pieces by Le Corbusier, Philippe Starck, the Eames, and the Apple design team, alongside classic objects such as the paper clip, the hurricane lantern, and the martini glass. Each entry pairs an image with a descriptive caption, providing accessible information about the product, designer, manufacturer, and history. Take an extraordinary journey through the objects that have improved our functionality, shaping our society and culture today.
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Designing Books

Practice and Theory

Author: Jost Hochuli,Robin Kinross

Publisher: N.A

ISBN: 9780907259237

Category: Design

Page: 166

View: 2211

Newly revised and expanded, this classic in book design argues for a non-dogmatic approach, one open to traditional and modern, and symmetrical and assymetrical solutions. Jost Hochuli's work of over 30 years as a book designer is showcased, along with detailed comments by noted designer and critic Robin Kinross."As a designer, Hochuli's main concern is to work out individual solutions for individual books. This book is sure to help anyone who is seeking to develop a considered attitude toward the design and production of the book as a codex." -Fernand Baudin, Logos
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Design

Author: Thomas Hauffe

Publisher: Laurence King Publishing

ISBN: 9781856691345

Category: Architecture

Page: 192

View: 6811

Aiming to place design developments in their broader context, this text describes the history of design from its emergence as a separate discipline around 1750 to the present. Arranged chronologically, and with colour-coded pages for ease of reference, the book includes time-lines and designers' biographies, as well as feature spreads on notable designers and companies. There is also a detailed list of major design museums and collections.
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Visual Thinking

for Design

Author: Colin Ware

Publisher: Elsevier

ISBN: 9780080558417

Category: Computers

Page: 256

View: 1499

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of “active vision, which views graphic designs as cognitive tools
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Design: A Very Short Introduction

Author: John Heskett

Publisher: Oxford University Press

ISBN: 9780192854469

Category: Art

Page: 148

View: 6795

John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
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Design for Services

Author: Dr Anna Meroni,Dr Daniela Sangiorgi

Publisher: Gower Publishing, Ltd.

ISBN: 1409459160

Category: Business & Economics

Page: 298

View: 5179

In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in the case of this publication, for change, better experiences and better services. The authors reflect on this recent transformation in the practice, role and skills of designers, by organising their book into three main sections. The first section links Design for Services to existing models and studies on services and service innovation. Section two presents multiple service design projects to illustrate and clarify the issues, practices and theories that characterise the discipline today; using these case studies the authors propose a conceptual framework that maps and describes the role of designers in the service economy. The final section projects the discipline into the emerging paradigms of a new economy to initiate a reflection on its future development.
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Design and Analysis

Author: Bernard Leupen

Publisher: 010 Publishers

ISBN: 9789064502590

Category: Architectural Design

Page: 224

View: 2943

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Design Studies

Theory and Research in Graphic Design

Author: Audrey Bennett

Publisher: Princeton Architectural Press

ISBN: 9781568985862

Category: Architecture

Page: 464

View: 8040

In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
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A history of interior design

Author: John F. Pile

Publisher: Laurence King Publishing

ISBN: 1856694186

Category: Interior architecture

Page: 464

View: 8580

Delivers the inside story on 6,000 years of personal and public space. John Pile acknowledges that interior design is a field with unclear boundaries, in which construction, architecture, the arts and crafts, technology and product design all overlap.
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Information Design

Author: Robert Jacobson

Publisher: MIT Press

ISBN: 9780262600354

Category: Art

Page: 357

View: 8593

This study of the newest of the design disciplines, contributors to this book offer visions of how information design can be practiced diligently and ethically. Illustrations.
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The Culture of Design

Author: Guy Julier

Publisher: SAGE

ISBN: 1446204537

Category: Social Science

Page: 256

View: 7354

Praise for the first edition: `Julier provides an important contemporary account of how design disciplines act and interact in the world.... an important resource for the student of design... perfection as a cultural studies text' - European Journal of Cultural Studies Aimed at students of design studies, design history, cultural studies and sociology, The Culture of Design, offers a unique overview of design practice in contemporary culture and society. Drawing on a range of theoretical perspectives, Julier nevertheless foregrounds the everyday business and professional context in which designers work. The second edition of The Culture of Design, has been thoroughly revised and updated, and contains new case studies, including one on the iPod. In addition, the book now has a new introductory chapter that outlines academic approaches to 'design culture' and an extended final chapter which looks at the links between design and management studies and how the creative industries function in the context of urban regeneration and social participation.
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An Introduction to Design and Culture

1900 to the Present

Author: Penny Sparke

Publisher: Routledge

ISBN: 0415686180

Category: Design

Page: 262

View: 5413

This third edition of An Introduction to Design and Culture has been revised and updated throughout to include issues of globalization, sustainability and digital/interactive design. New for this edition is a chapter which covers key changes in design culture. Design culture has changed dramatically in the 21st century, the designer-hero is now much less in evidence and design has become much more interdisciplinary. Drawing on a wealth of mass-produced artefacts, images and environments including sewing machines, cars, televisions, clothes, electronic and branded goods and exhibitions, author Penny Sparke shows how design has helped to shape and reflect our social and cultural development. This introduction to the development of modern (and postmodern) design is ideal for undergraduate students.
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Design is One

Author: Massimo Vignelli,Lella Vignelli,Images Publishing

Publisher: Images Publishing

ISBN: 9781920744526

Category: Design

Page: 228

View: 6098

Features design for corporate identity, packaging, post design, interior design, architectural graphics, book and magazine, furniture and product design.
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Slim by Design

Mindless Eating Solutions for Everyday Life

Author: Brian Wansink

Publisher: Hay House, Inc

ISBN: 1781807671

Category: Health & Fitness

Page: 328

View: 8929

In this paradigm-shattering book, leading behavioural economist and food psychologist Brian Wansink - dubbed the 'Sherlock Holmes of food' and the 'wizard of why' - offers a radical new philosophy for weight loss. The answer isn't to tell people what to do: it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes - from home kitchens to restaurants, from grocery stores to schools and workplaces - can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food. In Slim by Design, Wansink argues that the easiest, quickest and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family and even your community slim by design.
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Modern Schools

A Century of Design for Education

Author: T. Hille

Publisher: John Wiley & Sons

ISBN: 0470916451

Category: Architecture

Page: 528

View: 8101

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Interior Design and Identity

Author: Susie McKellar,Penny Sparke

Publisher: Manchester University Press

ISBN: 9780719067297

Category: Architecture

Page: 218

View: 797

This fascinating collection provides a chronologically arranged set of case studies looking at how interior design has constantly redefined itself as a manifestation of culture, from the eighteenth century to the present day. The book looks at the amateur activities of female 'home makers' in search of creative outlets and married couples seeking to modernise their homes, as well as the contributions of early professional (female) 'interior decorators', and later (male) 'interior designers'. It also considers the more anonymous role of commercial enterprises, such as hairdressing salons, ocean-going liners or modern offices as well as public institutions such as hospitals or naval training establishments. Interior design and identity examines interior design in relation to the changing identities of its practitioners, its inhabitants and of the furnishings, focussing on the ways in which cultural values came to be embedded in the spaces which people inhabited and made their own. Issues relating to interiority, gender and the relationship of the public sphere are also considered, opening up a new level of design historical enquiry.
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Basics of Design

Layout and Typography for Beginners

Author: Lisa Graham

Publisher: Cengage Learning

ISBN: 9780766813625

Category: Art

Page: 280

View: 3435

This heavily illustrated guide is ideal for those with little or no graphic design or art background who need to create first-rate visual page designs. Its unique conversational tone and "before and after" examples provide everything needed to create professional quality work.
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The Design of Everyday Things

Revised and Expanded Edition

Author: Don Norman

Publisher: Basic Books

ISBN: 0465072992

Category: Business & Economics

Page: 384

View: 2156

The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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