Design: A Very Short Introduction

Author: John Heskett

Publisher: Oxford University Press

ISBN: 9780192854469

Category: Art

Page: 148

View: 1410

John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
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Typography: a Very Short Introduction

Author: Paul Luna

Publisher: Oxford University Press, USA

ISBN: 0199211299

Category: Art

Page: 176

View: 8492

Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Evolution

eine Einführung

Author: Brian Charlesworth,Deborah Charlesworth

Publisher: N.A

ISBN: 9783150187050

Category:

Page: 211

View: 5833

Evolution auf den Punkt gebracht. Eine kurze Einführung in die Prinzipien und Fragen der Entstehung und Entwicklung des Lebens auf unserem Planeten.
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Landscape Architecture

A Very Short Introduction

Author: Ian Thompson

Publisher: Oxford University Press

ISBN: 0199681201

Category: Architecture

Page: 132

View: 8479

Landscape architects are involved in a variety of projects, including reclamation, restoration, and the design of crucial infrastructure.--
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Combinatorics

A Very Short Introduction

Author: Robin Wilson

Publisher: Oxford University Press

ISBN: 0198723490

Category: Mathematics

Page: 144

View: 9917

How many possible sudoku puzzles are there? In the lottery, what is the chance that two winning balls have consecutive numbers? Who invented Pascal's triangle? (it was not Pascal) Combinatorics, the branch of mathematics concerned with selecting, arranging, and listing or counting collections of objects, works to answer all these questions. Dating back some 3000 years, and initially consisting mainly of the study of permutations and combinations, its scope has broadened to include topics such as graph theory, partitions of numbers, block designs, design of codes, and latin squares. In this Very Short Introduction Robin Wilson gives an overview of the field and its applications in mathematics and computer theory, considering problems from the shortest routes covering certain stops to the minimum number of colours needed to colour a map with different colours for neighbouring countries. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Anthropocene

Author: Erle C. Ellis

Publisher: Oxford University Press

ISBN: 0198792980

Category: NATURE

Page: 208

View: 5083

Climate scientists, geologists, ecologists, and archaeologists recognize the profound effects of human activity on Earth, though whether and how this should be recognized as a formal geological epoch - the Anthropocene - remains under debate, Erle Ellis describes how the Anthropocene concept is affecting the sciences, humanities, and politics.
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Logic: A Very Short Introduction

Author: Graham Priest

Publisher: OUP Oxford

ISBN: 0191579483

Category: Philosophy

Page: 160

View: 5624

Logic is often perceived as having little to do with the rest of philosophy, and even less to do with real life. In this lively and accessible introduction, Graham Priest shows how wrong this conception is. He explores the philosophical roots of the subject, explaining how modern formal logic deals with issues ranging from the existence of God and the reality of time to paradoxes of probability and decision theory. Along the way, the basics of formal logic are explained in simple, non-technical terms, showing that logic is a powerful and exciting part of modern philosophy. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Internationale Migration

Author: Khalid Koser

Publisher: N.A

ISBN: 9783150186930

Category: Emigration and immigration

Page: 204

View: 4585

"Es gibt aktuell auf der Welt mehr Migranten denn jemals zuvor; Kriege und Bürgerkriege sind genauso Gründe dafür wie Armut, wirtschaftliche Ansprüche oder gar Unternehmensgeist. Neu ist das Phänomen gleichwohl nicht, es hat die Geschichte von Kulturen und Staaten immer schon mitgeprägt. Khalid Koser, ein international gefragter Migrationsexperte des Genfer Zentrums für Sicherheitspolitik, stellt das Phänomen mit all seinen Problemen und Auswirkungen knapp, abgewogen und differenziert dar, widerlegt zahlreiche dazu umlaufende Mythen und plädiert dafür, den Wert der Migration für Volkswirtschaften und Kulturen zu erkennen und zu würdigen."--Verl.
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Humanism: A Very Short Introduction

Author: Stephen Law

Publisher: Oxford University Press, USA

ISBN: 0199553645

Category: Philosophy

Page: 150

View: 5755

Summary: Philosopher Stephen Law explains why humanism--though a rejection of religion--nevertheless provides both a moral basis and a meaning for our lives.-publisher description.
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The Brain: A Very Short Introduction

Author: Michael O'Shea

Publisher: Oxford University Press

ISBN: 0192853929

Category: Health & Fitness

Page: 136

View: 7603

This is a non-technical introduction to the main issues and findings in current brain research. It gives a sense of how neuroscience addresses questions about the relationship between the brain, and thought, memories, perceptions, and actions. Covering the details of brain science in an accessible style, it includes up to date coverage of developments of brain research, and suggests directions future research might take. The Brain also integrates discussion of the more familiar implications of the brain's actions, such as memories, perceptions, and motor control.Contents:Mind and brain: what's the problelm?Let's get physicalSight, sound, and imagination'Last week's potatoes!'Perception to actionAltered states of mindWhere do we go from here?
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The U. S. Constitution: a Very Short Introduction

Author: David J. Bodenhamer

Publisher: Oxford University Press

ISBN: 0195378326

Category: Law

Page: 168

View: 9159

"Though the U.S. Constitution was ratified in 1788, its impact on our lives is as recent as today's news. Claims and counterclaims about the constitutionality of governmental actions are a habit of American politics. This document, which its framers designed to limit power, often has made political conflict inevitable. It also has accommodated and legitimized the political and social changes of a vibrant, powerful democratic nation. A product of history's first modern revolution, the Constitution embraced a new formula for government: it restrained power on behalf of liberty, but it also granted power to promote and protect liberty. The U.S. Constitution: A Very Short Introduction explores the major themes that have shaped American constitutional history-- federalism, the balance of powers, property, representation, equality, rights, and security. Informed by the latest scholarship, this book places constitutional history within the context of American political and social history. We do not operate today under the same Constitution created by our founding fathers or the Constitution as completed by the Bill of Rights in 1791 or even the one revised by the Reconstruction amendments. Nor are we the same nation. As our circumstances have changed, so has our Constitution.Today we face serious challenges to the nation's constitutional legacy. Endless wars, a sharply divided electorate and deadlocked government, economic inequality, immigration, cybersecurity and privacy, and foreign interference in the nation's democratic processes, among a host of other issues, have placed demands on government and on society that test our constitutional values. Understanding how the Constitution has evolved will help us adapt its principles to the challenges of our age"--
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Game Theory: A Very Short Introduction

Author: Ken Binmore

Publisher: OUP Oxford

ISBN: 0191579580

Category: Mathematics

Page: 200

View: 3503

Games are everywhere: Drivers manoeuvring in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. A firm negotiating next year's wage is playing a bargaining game. The opposing candidates in an election are playing a political game. The supermarket's price for corn flakes is decided by playing an economic game. Game theory is about how to play such games in a rational way. Even when the players have not thought everything out in advance, game theory often works for the same reason that mindless animals sometimes end up behaving very cleverly: evolutionary forces eliminate irrational play because it is unfit. Game theory has seen spectacular successes in evolutionary biology and economics, and is beginning to revolutionize other disciplines from psychology to political science. This Very Short Introduction introduces the fascinating world of game theory, showing how it can be understood without mathematical equations, and revealing that everything from how to play poker optimally to the sex ratio among bees can be understood by anyone willing to think seriously about the problem. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Philosophy of Science

A Very Short Introduction

Author: Samir Okasha

Publisher: Oxford University Press

ISBN: 0198745583

Category: Philosophy

Page: 140

View: 3191

How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully "objective?" What, really, can be defined as science? In the second edition of this Very Short Introduction, Samir Okasha explores the main themes and theories of contemporary philosophy of science, and investigates fascinating, challenging questions such as these. Starting at the very beginning, with a concise overview of the history of science, Okasha examines the nature of fundamental practices such as reasoning, causation, and explanation. Looking at scientific revolutions and the issue of scientific change, he asks whether there is a discernible pattern to the way scientific ideas change over time, and discusses realist versus anti-realist attitudes towards science. He finishes by considering science today, and the social and ethical philosophical questions surrounding modern science. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Fashion: A Very Short Introduction

Author: Rebecca Arnold

Publisher: OUP Oxford

ISBN: 0191579114

Category: Social Science

Page: 160

View: 7857

Fashion is a dynamic global industry that plays an important role in the economic, political, cultural, and social lives of an international audience. It spans high art and popular culture, and plays a significant role in material and visual culture. This book introduces fashion's myriad influences and manifestations. Fashion is explored as a creative force, a business, and a means of communication. From Karl Lagerfeld's creative reinventions of Chanel's iconic style to the multicultural reference points of Indian designer Manish Arora, from the spectacular fashion shows held in nineteenth century department stores to the mix-and-match styles of Japanese youth, the book examines the ways that fashion both reflects and shapes contemporary culture. Using historical and contemporary examples, it gives a clear understanding of how fashion has developed since the renaissance, while raising questions about its status, ethical credibility, and influence on consumers. The book provides insight into the structure of the fashion industry and how fashions are designed, promoted and consumed, in relation to relevant historical, social and cultural contexts. It is structured thematically, to look at the role and development of designers, the growth of shopping and the different businesses involved in making and selling fashionable clothes. Fashion's relationship to the wider culture is also explored, by considering its representation in art and collaborations between designers and artists, the moral controversies surrounding fashion, and attempts to produce ethical clothing, and the effects of globalisation on the fashion trade. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Innovation: A Very Short Introduction

Author: Mark Dodgson,David Gann

Publisher: OUP Oxford

ISBN: 0191614254

Category: Technology & Engineering

Page: 168

View: 8446

What is innovation? How is innovation used in business? How can we use it to succeed? Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation. This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Science and Religion: A Very Short Introduction

Author: Thomas Dixon

Publisher: Oxford University Press

ISBN: 0199295514

Category: History

Page: 150

View: 8093

The debate between science and religion is never out of the news: emotions run high, fuelled by polemical bestsellers like iThe God Delusion/i and, at the other end of the spectrum, high-profile campaigns to teach 'Intelligent Design' in schools. Yet there is much more to the debate than the clash of these extremes. As Thomas Dixon shows in this balanced and thought-provoking introduction, a whole range of views, subtle arguments, and fascinating perspectives can be taken on this complex and centuries-old subject. He explores not only the key philosophical questions that underlie the debate, but also highlights the social, political, and ethical contexts that have made 'science and religion' such a fraught and interesting topic in the modern world. Along the way, he examines landmark historical episodes such as the Galileo affair, Charles Darwin's own religious and scientific odyssey, the Scopes 'Monkey Trial' in Tennessee in 1925, and the Dover Area School Board case of 2005, and includes perspectives from non-Christian religions and examples from across the physical, biological, and social sciences.
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Dinosaurs: A Very Short Introduction

Author: David Norman

Publisher: OUP Oxford

ISBN: 019157788X

Category: Nature

Page: 192

View: 5343

The popularity of dinosaurs seems never ending, fuelled by films such as Jurassic Par and documentaries (Walking with Dinosaurs). But how much do these popular programmes really tell us about the recent scientific discoveries and the latest research into the world of the dinosaur? This is the first book explain the latest findings in dinosaur research and the exciting scientific discoveries that have built up a picture of how dinosaurs looked, what they ate, and how they moved and interacted with each other. Taking a new approach to the subject, David Norman combines many areas of science, such as anatomy, genetics, forensics and engineering design, to piece together the evidence of how animal life evolved on earth, and why it did in the way that it did. David Norman also discusses the role that informed speculation and luck has played in many of the major discoveries. Starting with ancient myths of dinosaur-like monsters (dragons) and the history of the discovery of dinosaurs, he goes on to discuss their evolution and the many different techniques used to understand them, including the latest virtual reality animation sequences and engineering design analysis. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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The Avant Garde: A Very Short Introduction

Author: David Cottington

Publisher: OUP Oxford

ISBN: 019164255X

Category: Art

Page: 160

View: 1923

'The avant-garde' is perhaps the most important and influential concept in the history of modern culture. For over a hundred years it has governed critical and historical assessment of the quality and significance of an artist or a work of art, in any medium-if these have been judged to be 'avant-garde', then they have been worthy of consideration. If not, then by and large they have not, and neither critics nor historians have paid them much attention. In short, modern art is and has been whatever the 'avant-garde' has made, or has said it is. But very little attempt has been made to explore why 'the avant-garde' carries so much authority, or how it came to do so. What is more, the term remains a difficult one to define, and is often used in a variety of ways. What is the relation between 'the avant-garde' — that is, the social entity (the 'club') — and 'avant-garde' qualities in a work of art (or design, or architecture, or any other cultural product)? What does 'avant-gardism mean? Moreover, now that contemporary art seems to have broken all taboos and is at the centre of a billion-pound art market, is there still an 'avant-garde'? If so, what is the point of it and who are the artists concerned? In this Very Short Introduction, David Cottington explores the concept of the 'avant-garde' and examines its wider context through the development of western modernity, capitalist culture, and the global impact of both. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Hume: A Very Short Introduction

Author: Alfred Ayer

Publisher: OUP Oxford

ISBN: 0191606537

Category: Philosophy

Page: 144

View: 9074

Hume is one of the greatest of all British philosophers, and even in his own lifetime was celebrated as one of the pivotal figures of the Enlightenment. A central theme of his philosophy is the conviction that questions traditionally thought of as completely independent of the scientific realm–questions about the mind, about morality, and about God, for example–are actually best explained using the experimental methods characteristic of the natural sciences. Hume's 'naturalist' approach to a wide variety of philosophical topics resulted in highly original theories about perception, self-identity, causation, morality, politics, and religion, all of which are discussed in this stimulating introduction by A J Ayer, himself one of the twentieth century's most important philosophers. Ayer also gives an account of Hume's fascinating life and character, and includes generous quotations from Hume's lucid and often witty writings. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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