Dataclysm

Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves

Author: Christian Rudder

Publisher: Crown

ISBN: 0385347383

Category: Social Science

Page: 304

View: 5186

A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time. From the Hardcover edition.
Release

Dataclysm

Who We Are (When We Think No One's Looking)

Author: Christian Rudder

Publisher: Fourth Estate

ISBN: 9780007494439

Category:

Page: 304

View: 9738

An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are - and how this deluge of data will transform the science of human behaviour.
Release

Dataclysm

Who We Are (When We Think No One's Looking)

Author: Christian Rudder

Publisher: Random House Canada

ISBN: 0345812603

Category: Social Science

Page: 288

View: 3670

Provocative, illuminating, and visually arresting, Dataclysm is a portrait of how big data reveals our essential selves—and a first look at a revolution in the making. What is the secret to a stable marriage? How many gay people are still in the closet? Do we truly live in a postracial society? Has Twitter made us dumber? These are just a few of the questions Christian Rudder answers in Dataclysm, a smart, funny, irreverent look at how we act when we think no one's looking. For centuries we've relied on polling or small-scale lab experiments to study human behavior. Today a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers and without filters. Data scientists can quantify the formerly unquantifiable and show with unprecedented precision how we fight, how we age, how we love, and how we change. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. InDataclysm, Rudder uses it to show us who we are as people. He reveals how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence; how attractive women receive exponentially more job interview requests; and why you have to have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? Hint: They don't think about Simon & Garfunkel. Rudder also tracks human migration in real time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.
Release

More Guerrilla Marketing Research

Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money

Author: Robert J. Kaden,Gerald Linda,Jay Conrad Levinson

Publisher: Kogan Page Publishers

ISBN: 0749458461

Category: Business & Economics

Page: 368

View: 7981

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.
Release

Date-Onomics

How Dating Became a Lopsided Numbers Game

Author: Jon Birger

Publisher: Workman Publishing

ISBN: 076118208X

Category: Family & Relationships

Page: 224

View: 1508

It's not that he's just not that into you—it's that there's not enough of him. Using a combination of demographics, game theory, and number crunching, financial and tech journalist Jon Birger explains America's curiously lopsided dating and marriage market—and what every single, college-educated, heterosexual woman needs to know. Call it the man deficit. The shortage of college-educated men is not just a big-city phenomenon frustrating women in New York and L.A. Among young college grads, there are four women for every three mennationwide, except in those pockets, like Silicon Valley, where the economy is driven by a primarily male job market. And this numbers game has wider implications. Birger shows how this unequal ratio explains the college and post-college hookup culture; the decline in marriage rates; even the seemingly paradoxical problem that the more attractive the woman is, the more difficult it can be for her to find a partner. He reaches back to explore the origins of the college gender gap—a combination of the pill, Title IX, and developmental differences between boys and girls. Then there's what to do about it, from what college to attend (any with strong sciences and math), to where to hang out (in New York, try a firemen's bar), to where to live (Colorado, San Jose, Seattle), to embracing the power of the marriage ultimatum—it works.
Release

Love in the Time of Algorithms

What Technology Does to Meeting and Mating

Author: Dan Slater

Publisher: Penguin

ISBN: 1101608250

Category: Psychology

Page: 272

View: 6089

“If online dating can blunt the emotional pain of separation, if adults can afford to be increasingly demanding about what they want from a relationship, the effect of online dating seems positive. But what if it’s also the case that the prospect of finding an ever more compatible mate with the click of a mouse means a future of relationship instability, a paradox of choice that keeps us chasing the illusive bunny around the dating track?” It’s the mother of all search problems: how to find a spouse, a mate, a date. The escalating marriage age and declin­ing marriage rate mean we’re spending a greater portion of our lives unattached, searching for love well into our thirties and forties. It’s no wonder that a third of America’s 90 million singles are turning to dating Web sites. Once considered the realm of the lonely and desperate, sites like eHarmony, Match, OkCupid, and Plenty of Fish have been embraced by pretty much every demographic. Thanks to the increasingly efficient algorithms that power these sites, dating has been transformed from a daunting transaction based on scarcity to one in which the possibilities are almost endless. Now anyone—young, old, straight, gay, and even married—can search for exactly what they want, connect with more people, and get more information about those people than ever before. As journalist Dan Slater shows, online dating is changing society in more profound ways than we imagine. He explores how these new technologies, by altering our perception of what’s possible, are reconditioning our feelings about commitment and challenging the traditional paradigm of adult life. Like the sexual revolution of the 1960s and ’70s, the digital revolution is forcing us to ask new questions about what constitutes “normal”: Why should we settle for someone who falls short of our expectations if there are thousands of other options just a click away? Can commitment thrive in a world of unlimited choice? Can chemistry really be quantified by math geeks? As one of Slater’s subjects wonders, “What’s the etiquette here?” Blending history, psychology, and interviews with site creators and users, Slater takes readers behind the scenes of a fascinating business. Dating sites capitalize on our quest for love, but how do their creators’ ideas about profits, morality, and the nature of desire shape the virtual worlds they’ve created for us? Should we trust an industry whose revenue model benefits from our avoiding monogamy? Documenting the untold story of the online-dating industry’s rise from ignominy to ubiquity—beginning with its early days as “computer dating” at Harvard in 1965—Slater offers a lively, entertaining, and thought provoking account of how we have, for better and worse, embraced technology in the most intimate aspect of our lives.
Release

Big Data

A Revolution That Will Transform How We Live, Work, and Think

Author: Viktor Mayer-Schönberger,Kenneth Cukier

Publisher: Houghton Mifflin Harcourt

ISBN: 0544002938

Category: Business & Economics

Page: 240

View: 8970

A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak? The key to answering these questions, and many more, is big data. “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior. In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing. www.big-data-book.com
Release

Optimal Cupid

Mastering the Hidden Logic of Okcupid

Author: Christopher McKinlay

Publisher: CreateSpace

ISBN: 9781495334245

Category: Family & Relationships

Page: 64

View: 3867

An easy-to-implement blueprint from the mathematician who reverse-engineered OkCupid and met the woman of his dreams in 90 days. Christopher McKinlay has been featured in Wired Magazine and Good Morning America for his groundbreaking analysis of OkCupid. For the first time he's showing non-experts how to turn Internet dating on its head. This concise guide will show anyone (straight, gay, male or female) the procedure McKinlay used to meet his fiancee and how the same ideas can transform their lives and bring them from browsing to contact. One summer evening while logged into a supercomputer in Colorado waiting for a large computation, McKinlay was killing time on OkC when he was troubled by a problem: what if large groups of people responded to OkCupid's personality questionnaire in statistically similar ways? He created custom software to scrape data from the site, collecting over 6,000,000 answers to OkC's “match questions” from more than 20,000 real users. This data made clear he'd been using the site the wrong way. Based on his findings, McKinlay (a mathematics PhD), optimized his own profile. The transformation was profound. He went from showing a “match percentage” of 90% with a few hundred women in the L.A. area to showing 90% or higher with over 30,000 local women. Unsolicited messages from attractive strangers began flooding his inbox. With a foreword by Jon Finkel, McKinlay's insightful how-to will teach you how to benefit from the buried statistical patterns of online romance.
Release

Uncharted

Big Data as a Lens on Human Culture

Author: Erez Aiden,Jean-Baptiste Michel

Publisher: Penguin

ISBN: 1594632901

Category: Computers

Page: 288

View: 5369

Identifying data as one of the world's greatest untapped resources, two Harvard scientists who with Google created the Ngram Viewer reveal how the powerful web-based search tool has identified compelling cultural trends that impacting current understandings in science, the humanities, politics and business. 30,000 first printing.
Release

Configuring the Networked Self

Law, Code, and the Play of Everyday Practice

Author: Julie E. Cohen

Publisher: Yale University Press

ISBN: 0300177933

Category: LAW

Page: 350

View: 6473

The legal and technical rules governing flows of information are out of balance, argues Julie E. Cohen in this original analysis of information law and policy. Flows of cultural and technical information are overly restricted, while flows of personal information often are not restricted at all. The author investigates the institutional forces shaping the emerging information society and the contradictions between those forces and the ways that people use information and information technologies in their everyday lives. She then proposes legal principles to ensure that people have ample room for cultural and material participation as well as greater control over the boundary conditions that govern flows of information to, from, and about them.
Release

The Age of Independence

Interracial Unions, Same-sex Unions, and the Changing American Family

Author: Michael J. Rosenfeld

Publisher: Harvard University Press

ISBN: 9780674024977

Category: History

Page: 264

View: 7199

Michael Rosenfeld offers a new theory of family dynamics to account for the interesting and startling changes in marriage and family composition in the United States in recent years. His argument revolves around the independent life stage that emerged around 1960. This stage is experienced by young adults after they leave their parents' homes but before they settle down to start their own families. During this time, young men and women go away to college, travel abroad, begin careers, and enjoy social independence. This independent life stage has reduced parental control over the dating practices and mate selection of their children and has resulted in a sharp rise in interracial and same-sex unions--unions that were more easily averted by previous generations of parents. Complementing analysis of newly available census data from the entire twentieth century with in-depth interviews that explore the histories of families and couples, Rosenfeld proposes a conceptual model to explain many social changes that may seem unrelated but that flow from the same underlying logic. He shows, for example, that the more a relationship is transgressive of conventional morality, the more likely it is for the individuals to live away from their family and area of origin.
Release

NoSQL and SQL Data Modeling

Bringing Together Data, Semantics, and Software

Author: Ted Hills

Publisher: Technics Publications

ISBN: 1634621115

Category: Computers

Page: 260

View: 5682

How do we design for data when traditional design techniques cannot extend to new database technologies? In this era of big data and the Internet of Things, it is essential that we have the tools we need to understand the data coming to us faster than ever before, and to design databases and data processing systems that can adapt easily to ever-changing data schemas and ever-changing business requirements. There must be no intellectual disconnect between data and the software that manages it. It must be possible to extract meaning and knowledge from data to drive artificial intelligence applications. Novel NoSQL data organization techniques must be used side-by-side with traditional SQL databases. Are existing data modeling techniques ready for all of this? The Concept and Object Modeling Notation (COMN) is able to cover the full spectrum of analysis and design. A single COMN model can represent the objects and concepts in the problem space, logical data design, and concrete NoSQL and SQL document, key-value, columnar, and relational database implementations. COMN models enable an unprecedented level of traceability of requirements to implementation. COMN models can also represent the static structure of software and the predicates that represent the patterns of meaning in databases. This book will teach you: the simple and familiar graphical notation of COMN with its three basic shapes and four line styles how to think about objects, concepts, types, and classes in the real world, using the ordinary meanings of English words that aren’t tangled with confused techno-speak how to express logical data designs that are freer from implementation considerations than is possible in any other notation how to understand key-value, document, columnar, and table-oriented database designs in logical and physical terms how to use COMN to specify physical database implementations in any NoSQL or SQL database with the precision necessary for model-driven development
Release

A Million First Dates

Solving the Puzzle of Online Dating

Author: Dan Slater

Publisher: Penguin

ISBN: 0698159578

Category: Family & Relationships

Page: 272

View: 5916

** Previously published in hardcover as Love in the Time of Algorithms ** Once considered the realm of the lonely and desperate, sites like eHarmony, Match, OkCupid, and Plenty of Fish have been embraced by pretty much every demographic. Dating has been transformed from a daunting transaction based on scarcity to one in which the possibilities are almost endless. Now anyone can search for exactly what they want, connect with more people, and get more information about those people than ever before. As journalist Dan Slater shows, online dating is changing society in more profound ways than we imagine. He explores how these new technologies, by altering our perception of what’s possible, are reconditioning our feelings about commitment and challenging the traditional paradigm of adult life. Slater takes readers behind the scenes of a fascinating business. Dating sites capitalize on our quest for love, but how do their creators’ ideas about pro ts, morality, and the nature of desire shape the virtual worlds they’ve created for us?
Release

Everybody Lies

Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

Author: Seth Stephens-Davidowitz

Publisher: HarperCollins

ISBN: 0062390872

Category: Social Science

Page: 352

View: 9434

Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions. By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women? Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
Release

Learning Elastic Stack 6.0

A beginner’s guide to distributed search, analytics, and visualization using Elasticsearch, Logstash and Kibana

Author: Pranav Shukla,Sharath Kumar

Publisher: Packt Publishing Ltd

ISBN: 1787285863

Category: Computers

Page: 434

View: 4077

Deliver end-to-end real-time distributed data processing solutions by leveraging the power of Elastic Stack 6.0 Key Features - Get to grips with the new features introduced in Elastic Stack 6.0 - Get valuable insights from your data by working with the different components of the Elastic stack such as Elasticsearch, Logstash, Kibana, X-Pack, and Beats - Includes handy tips and techniques to build, deploy and manage your Elastic applications efficiently on-premise or on the cloud Book Description The Elastic Stack is a powerful combination of tools for distributed search, analytics, logging, and visualization of data from medium to massive data sets. The newly released Elastic Stack 6.0 brings new features and capabilities that empower users to find unique, actionable insights through these techniques. This book will give you a fundamental understanding of what the stack is all about, and how to use it efficiently to build powerful real-time data processing applications. After a quick overview of the newly introduced features in Elastic Stack 6.0, you’ll learn how to set up the stack by installing the tools, and see their basic configurations. Then it shows you how to use Elasticsearch for distributed searching and analytics, along with Logstash for logging, and Kibana for data visualization. It also demonstrates the creation of custom plugins using Kibana and Beats. You’ll find out about Elastic X-Pack, a useful extension for effective security and monitoring. We also provide useful tips on how to use the Elastic Cloud and deploy the Elastic Stack in production environments. On completing this book, you’ll have a solid foundational knowledge of the basic Elastic Stack functionalities. You’ll also have a good understanding of the role of each component in the stack to solve different data processing problems. What you will learn - Familiarize yourself with the different components of the Elastic Stack - Get to know the new functionalities introduced in Elastic Stack 6.0 - Effectively build your data pipeline to get data from terabytes or petabytes of data into Elasticsearch and Logstash for searching and logging - Use Kibana to visualize data and tell data stories in real-time - Secure, monitor, and use the alerting and reporting capabilities of Elastic Stack - Take your Elastic application to an on-premise or cloud-based production environment Who this book is for This book is for data professionals who want to get amazing insights and business metrics from their data sources. If you want to get a fundamental understanding of the Elastic Stack for distributed, real-time processing of data, this book will help you. A fundamental knowledge of JSON would be useful, but is not mandatory. No previous experience with the Elastic Stack is required.
Release

Smarter Than You Think

How Technology Is Changing Our Minds for the Better

Author: Clive Thompson

Publisher: Penguin

ISBN: 1101638710

Category: Technology & Engineering

Page: 352

View: 9450

A revelatory and timely look at how technology boosts our cognitive abilities—making us smarter, more productive, and more creative than ever It’s undeniable—technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a resounding “yes.” In Smarter Than You Think, Thompson shows that every technological innovation—from the written word to the printing press to the telegraph—has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But, as in the past, we adapt—learning to use the new and retaining what is good of the old. Smarter Than You Think embraces and extols this transformation, presenting an exciting vision of the present and the future. From the Trade Paperback edition.
Release

Predictive Analytics Using Rattle and Qlik Sense

Author: Ferran Garcia Pagans

Publisher: Packt Publishing Ltd

ISBN: 178439078X

Category: Computers

Page: 242

View: 5037

Qlik Sense Desktop, the personal and free version of Qlik Sense, is a powerful tool for business analysts to analyze data and create useful data applications. Rattle, developed in R, is a GUI used for data mining and complements Qlik Sense Desktop very well. By combining Rattle and Qlik Sense Desktop, a business user can learn how to apply predictive analytics to create real-world data applications. The objective is to use Qlik Sense to analyze data and complement it with predictive analytics using Rattle. This book will introduce you to basic predictive analysis techniques using Rattle and basic data visualizations concepts using Qlik Sense Desktop. You will start by setting up Qlik Sense Desktop, R, and Rattle and learn the basic of these tools. Then this book will examine the data and make it ready to be analyzed. After that, you will get to know the key concepts of predictive analytics, by building simple models with Rattle and creating visualizations with Qlik Sense Desktop. Finally, the book will show you the basics of data visualization and will help you to create your first data application and dashboard.
Release

Self-Made Man

One Woman's Year Disguised as a Man

Author: Norah Vincent

Publisher: Penguin

ISBN: 1101201347

Category: Social Science

Page: 304

View: 9421

A journalist’s provocative and spellbinding account of her eighteen months spent disguised as a man. Norah Vincent became an instant media sensation with the publication of Self-Made Man, her take on just how hard it is to be a man, even in a man’s world. Following in the tradition of John Howard Griffin (Black Like Me), Vincent spent a year and a half disguised as her male alter ego, Ned, exploring what men are like when women aren’t around. As Ned, she joined a bowling team, took a high-octane sales job, went on dates with women (and men), visited strip clubs, and even managed to infiltrate a monastery and a men’s therapy group. At once thought-provoking and pure fun to read, Self-Made Man is a sympathetic and thrilling tour de force of immersion journalism. From the Trade Paperback edition.
Release

Toward a Positive Psychology of Relationships: New Directions in Theory and Research

Author: Stewart I. Donaldson

Publisher: ABC-CLIO

ISBN: 1440838313

Category: Psychology

Page: 301

View: 7880

Providing an invaluable resource for scholars and researchers, this book investigates positive psychology and relationships theory and research across a range of settings and life stages—intimate, work, educational, senior/retirement, and in the context of diversity. • Explores recent relationships research in the most important life domains and life stages—in romance and at work, during youth and in old age, and in contexts of diversity • Brings together contributions from renowned leaders and prolific thinkers in positive relationships • Presents science-based information that will be useful to scholars and students as well as general readers
Release

Jack Frost

The End Becomes the Beginning

Author: William Joyce

Publisher: Simon and Schuster

ISBN: 1481415549

Category: Juvenile Fiction

Page: 384

View: 1635

The Guardians’ powers are put to the ultimate test in their final battle in this conclusion to the epic chapter book series from William Joyce. When we last saw the Guardians, they were celebrating their victory during Bright Night, the final great Battle of the Moon, where they defeated Pitch once and for all. Or so they thought. Now, many years later, the Guardians have settled into their final selves, embracing their public images and the Earth Holidays. But the world has not been without evil since Pitch’s imprisonment. First there was the World War, then The Crash which has led to what the humans call a Great Depression. All the Guardians feel the weight of these events, but Jack Frost—now half human, half of his former self Nightlight—feels it the most. Jack’s transition from Nightlight to Guardian was not an easy one. Always inclined to keep to himself, Jack has become especially isolated from the other Guardians since his transformation. Yet it is Jack who Ombric Shalazar (once a great wizard, now known as Father Time) trusts with a tremendous secret. But for Jack to fully understand this secret, he must revisit his past—and finally tell his story. Jack’s story, however, isn’t the only one to be reopened; an old enemy whose chapter we thought closed will reappear and with him bring a darkness and destruction that will test the Guardians like never before. It’s a battle of superlatives—the worse fighting the greatest, but where, oh where, is Jack?
Release