Create Distinction

What to Do When "Great" Isn't Good Enough to Grow Your Business

Author: Scott McKain

Publisher: Greenleaf Book Group

ISBN: 1608324273

Category: Business & Economics

Page: 264

View: 609

Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.
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All Business Is Still Show Business

Create Distinction and Earn Standing Ovations From Customers in a Hyper-competitive Marketplace

Author: Scott McKain

Publisher: Createspace Independent Publishing Platform

ISBN: 9781542858038

Category:

Page: 196

View: 3431

In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? "ALL Business is STILL Show Business" reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. Fifteen years ago, the original "ALL Business is Show Business" offered a groundbreaking look at how to earn standing ovations from customers and employees in a rapidly changing marketplace. In this new "reboot" from the original edition, we realize that in a time where a former reality television star is now President of the United States -- and movies are a significant part of our nation's exports -- this principle has never been more applicable, or critical, for organizational and individual success. This is NOT about "fluff," comedy, or flash. It's a serious business book about a solid business philosophy that can make the difference for you and your organization. You'll learn how the entertainment industry creates a powerful emotional connection with its customers; how they take a product that is not successful and turn it into a blockbuster, how they ensure repeat and referral business -- and how you can do the same. From the author of a book named by several major newspapers -- including the "Miami Herald" -- as one of the "ten best business books of the year," comes new and important insights that will significantly influence and impact you...and your organization. Because, "ALL Business is STILL Show Business!"
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Summary: Collapse of Distinction

Review and Analysis of McKain's Book

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 280623901X

Category: Business & Economics

Page: 10

View: 9290

The must-read summary of Scott McKain's book: "Collapse of Distinction: Stand Out and Move Up While Your Competition Fails". This complete summary of the ideas from Scott McKain's book "Collapse of Distinction" shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanatical about creating a great customer experience. And this is especially true when the economy is down. If you can create distinction, you lift yourself above your competition and create the conditions which will allow you to charge more for your products and services.This summary teaches how to differentiate from the competition, even in tough economic times. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Collapse of Distinction" and discover how to differentiate from the competition.
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Collapse of Distinction

Book Review

Author: PCC

Publisher: PCC

ISBN: 8829528129

Category: Business & Economics

Page: N.A

View: 5553

Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before. Can your customers tell the difference between you and the competition? It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to rise above the fray. In The Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition. Endorsements "In challenging economic times, this is the one book every business owner MUST read. Collapse of Distinction is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from Collapse of Distinction, you will set the standard of excellence for your industry and make your competition irrelevant." -- Joseph Michelli, PhD, speaker, consultant, and author of The Starbucks Experience, The New Gold Standard, and When Fish Fly "Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice." -- Jeffrey Gitomer, author of The Little Red Book of Selling "The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, Collapse of Distinction, is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!" -- Don Hutson, co-author of the #1 New York Timesbestseller The One Minute Entrepreneur, and CEO of U. S. Learning "In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's Collapse of Distinction may just save our sanity and common sense with his positive approach to business and life itself." -- Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book G.I. Joe and Lillie "I could not stop reading.making notes.writing our staff and our suppliers.about the ideas I've learned! (And this was just by the end of Chapter One!) With superb style, storytelling, and rationale, Collapse of Distinction is a distinctive piece of business and personal literature." --Ty Boyd, Founder and Chairman, Executive Learning Systems "If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain's new book teaches how to answer that question-the right way!" --Larry Winget, television personality and New York Times best-selling author of People Are Idiots and I Can Prove It
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Consciousness Dialogues

From Beginner's Mind through Enlightenment: 150 Conversations with Peter Ralston

Author: Peter Ralston

Publisher: North Atlantic Books

ISBN: 1623172292

Category: Body, Mind & Spirit

Page: 408

View: 2484

Peter Ralston responds to 150 questions about consciousness from a global spectrum of people striving to grasp the nature of their own selves This illuminating collection of 150 questions and responses between Peter Ralston and a global spectrum of seekers provides a rare and nuanced look at the nature of consciousness and the path to understanding our true selves. Ralston is the author of the groundbreaking trilogy on the existential foundations of the human condition—The Book of Not Knowing, Pursuing Consciousness, and The Genius of Being. Here he has selected inquiries from more than two decades of question-and-answer exchanges with students as they work their way through his communications. The mosaic of viewpoints from an astonishing diversity of real people at all levels of consciousness work yields a narrative that is intricate, wide-ranging, intimate, and emotionally honest. These dialogues expand our understanding of consciousness, test our assumptions, and interrogate the very process of inquiry.
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The New Evangelical Social Engagement

Author: Brian Steensland,Philip Goff

Publisher: Oxford University Press

ISBN: 0199329567

Category: Religion

Page: 320

View: 502

In recent years evangelical Christians have been increasingly turning their attention toward issues such as the environment, international human rights, economic development, racial reconciliation, and urban renewal. Such engagement marks both a return to historic evangelical social action and a pronounced expansion of the social agenda advanced by the Religious Right in the past few decades. For outsiders to evangelical culture, this trend complicates simplistic stereotypes. For insiders, it brings contention over what "true" evangelicalism means today. Beginning with an introduction that broadly outlines this "new evangelicalism," the editors identify its key elements, trace its historical lineage, account for the recent changes taking place within evangelicalism, and highlight the implications of these changes for politics, civic engagement, and American religion. The essays that follow bring together an impressive interdisciplinary team of scholars to map this new religious terrain and spell out its significance in what is sure to become an essential text for understanding trends in contemporary evangelicalism.
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Zeami

Performance Notes

Author: Motoyiko Zeami

Publisher: Columbia University Press

ISBN: 0231511418

Category: Literary Criticism

Page: 528

View: 9553

Zeami (1363-1443), Japan's most celebrated actor and playwright, composed more than thirty of the finest plays of no drama. He also wrote a variety of texts on theater and performance that have, until now, been only partially available in English. Zeami: Performance Notes presents the full range of Zeami's critical thought on this subject, which focused on the aesthetic values of no and its antecedents, the techniques of playwriting, the place of allusion, the training of actors, the importance of patronage, and the relationship between performance and broader intellectual and critical concerns. Spanning over four decades, the texts reflect the essence of Zeami's instruction under his famous father, the actor Kannami, and the value of his long and challenging career in medieval Japanese theater. Tom Hare, who has conducted extensive studies of no academically and on stage, begins with a comprehensive introduction that discusses Zeami's critical importance in Japanese culture. He then incorporates essays on the performance of no in medieval Japan and the remarkable story of the transmission and reproduction of Zeami's manuscripts over the past six centuries. His eloquent translation is fully annotated and includes Zeami's diverse and exquisite anthology of dramatic songs, Five Sorts of Singing, presented both in English and in the original Japanese.
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Conversations with Flannery O'Connor

Author: Flannery O'Connor

Publisher: Univ. Press of Mississippi

ISBN: 9780878052653

Category: Literary Criticism

Page: 118

View: 8801

As this collection of interviews shows, Flannery O'Connor's fiction, though bound to a particular time and place, embodies and reveals universal ideas. O'Connor's curiosity about human nature and its various manifestations compelled her to explore mysterious places in the mind and heart. Despite her short life and prolonged illness, O'Connor was interviewed in a variety of times and locations. The circumstances of the interviews did not seem to matter much to O'Connor; her approach and demeanor remained consistent. Her self-knowledge was always apparent, in her confidence in herself, in her enterprise as a writer, and in her beliefs. She could penetrate the surfaces; she could see things in depth. Her perceptions were wide-ranging and insightful. Her interviews, given sparingly but with careful reflection and precision, make a unique contribution to an understanding of her fiction and to the evolving narrative of her short but influential life. Dr. Rosemary M. Magee is Vice President and Secretary of the University at Emory University.
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Homespun Gospel

The Triumph of Sentimentality in Contemporary American Evangelicalism

Author: Todd M. Brenneman

Publisher: Oxford University Press

ISBN: 0199989001

Category: Religion

Page: 240

View: 9094

In popular evangelical literature, God is loving and friendly, described in heartfelt, often saccharine language that evokes nostalgia, comfortable domesticity, and familial love. This emotional style has been widely adopted by the writers most popular among American evangelicals, including such celebrity pastors as Max Lucado, Rick Warren, and Joel Osteen. Todd M. Brenneman provides groundbreaking insight into the phenomenon of evangelical sentimentality: an emotional appeal to readers' feelings about familial relationships, which can in turn be used as the basis for a relationship with God. Brenneman shows how evangelicals use tropes of God as father, human beings as children, and nostalgia for an imagined idyllic home life to provide alternate sources of social authority, intended to help evangelicals survive a culture that is philosophically at odds with conservative Christianity. Yet Brenneman also demonstrates that the sentimental focus on individual emotion and experience can undermine the evangelical agenda. Sentimentality is an effective means of achieving individual conversions, but it also promotes a narcissism that blinds evangelicals to larger social forces and impedes their ability to bring about the change they seek. Homespun Gospel offers a compelling perspective on an unexplored but vital aspect of American evangelical identity.
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Die 5 Dysfunktionen eines Teams

Author: Patrick M. Lencioni,Andreas Schieberle

Publisher: John Wiley & Sons

ISBN: 3527690352

Category: Business & Economics

Page: 186

View: 2310

Nach ihren ersten zwei Wochen als neuer CEO von DecisionTech fragte sich Kathryn Petersen angesichts der dortigen Probleme, ob es wirklich richtig gewesen war, den Job anzunehmen. Sie war eigentlich froh über die neue Aufgabe gewesen. Doch hatte sie nicht ahnen können, dass ihr Team so fürchterlich dysfunktional war und die Teammitglieder sie vor eine Herausforderung stellen würden, die sie niemals zuvor so erlebt hatte ... In "Die 5 Dyfunktionen eines Teams" begibt sich Patrick Lencioni in die faszinierende und komplexe Welt von Teams. In seiner Leadership-Fabel folgt der Leser der Geschichte von Kathryn Petersen, die sich mit der ultimativen Führungskrise konfrontiert sieht: die Einigung eines Teams, das sich in einer solchen Unordnung befindet, dass es den Erfolg und das Überleben des gesamten Unternehmens gefährdet. Im Verlauf der Geschichte enthüllt Lencioni die fünf entscheidenden Dysfunktionen, die oft dazu führen, dass Teams scheitern. Er stellt ein Modell und umsetzbare Schritte vor, die zu einem effektiven Team führen und die fünf Dysfunktionen beheben. Diese Dysfunktionen sind: - Fehlendes Vertrauen, - Scheu vor Konflikten, - Fehlendes Engagement, - Scheu vor Verantwortung, - Fehlende Ergebnis-Orientierung. Wie in seinen anderen Büchern hat Patrick Lencioni eine fesselnde Fabel geschrieben, die eine wichtige Botschaft für alle enthält, die danach streben, außergewöhnliche Teamleiter und Führungskräfte zu werden.
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Collapse of Distinction

Stand out and move up while your competition fails (NelsonFree)

Author: Scott McKain

Publisher: Thomas Nelson Inc

ISBN: 1418576085

Category: Business & Economics

Page: 272

View: 9500

Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before. Can your customers tell the difference between you and the competition? It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to rise above the fray. In The Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition. Endorsements "In challenging economic times, this is the one book every business owner MUST read. Collapse of Distinction is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from Collapse of Distinction, you will set the standard of excellence for your industry and make your competition irrelevant." -- Joseph Michelli, PhD, speaker, consultant, and author of The Starbucks Experience, The New Gold Standard, and When Fish Fly "Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice." -- Jeffrey Gitomer, author of The Little Red Book of Selling "The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, Collapse of Distinction, is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!" -- Don Hutson, co-author of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning "In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's Collapse of Distinction may just save our sanity and common sense with his positive approach to business and life itself." -- Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book G.I. Joe and Lillie "I could not stop reading...making notes...writing our staff and our suppliers...about the ideas I've learned! (And this was just by the end of Chapter One!) With superb style, storytelling, and rationale, Collapse of Distinction is a distinctive piece of business and personal literature." --Ty Boyd, Founder and Chairman, Executive Learning Systems "If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain's new book teaches how to answer that question-the right way!" --Larry Winget, television personality and New York Times best-selling author of People Are Idiots and I Can Prove It
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Calcutta Review

Author: N.A

Publisher: N.A

ISBN: N.A

Category:

Page: N.A

View: 529

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The Odd fellows' amulet

or, The principles of Odd fellowship defined ... With an address ...

Author: D. W. Bristol

Publisher: N.A

ISBN: N.A

Category:

Page: 248

View: 6264

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Rechts und Links

Gründe und Bedeutungen einer politischen Unterscheidung

Author: Norberto Bobbio

Publisher: N.A

ISBN: 9783803123114

Category:

Page: 93

View: 7226

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Das egoistische Gen

Mit einem Vorwort von Wolfgang Wickler

Author: Richard Dawkins

Publisher: Springer-Verlag

ISBN: 3642553915

Category: Science

Page: 489

View: 6841

p”Ein auch heute noch bedeutsamer Klassiker“ Daily Express Sind wir Marionetten unserer Gene? Nach Richard Dawkins ́ vor über 30 Jahren entworfener und heute noch immer provozierender These steuern und dirigieren unsere von Generation zu Generation weitergegebenen Gene uns, um sich selbst zu erhalten. Alle biologischen Organismen dienen somit vor allem dem Überleben und der Unsterblichkeit der Erbanlagen und sind letztlich nur die "Einweg-Behälter" der "egoistischen" Gene. Sind wir Menschen also unserem Gen-Schicksal hilflos ausgeliefert? Dawkins bestreitet dies und macht uns Hoffnung: Seiner Meinung nach sind wir nämlich die einzige Spezies mit der Chance, gegen ihr genetisches Schicksal anzukämpfen.
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Self-steering and Cognition in Complex Systems

Toward a New Cybernetics

Author: Francis Heylighen,Erik Rosseel,Frank Demeyere

Publisher: CRC Press

ISBN: 9782881247293

Category: Computers

Page: 431

View: 3327

In the on-going philosophical debate between cognitivism and (radical) constructivism the pervading notions of self-reference, self- organization, self-steering, autonomy, etc., are at the forefront of discussion. These multidisciplinary papers, from a symposium on [title] held in May 1987, examine these topics in depth and illustrate their applications. Taken as a whole, they provide insight into the emergence of a new cybernetics. Book club price, $34. Annotation copyrighted by Book News, Inc., Portland, OR
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Graphic Workshop: Innovative Promotions That Work

A Quick Guide to the Essentials of Effective Design

Author: Lisa L Cyr

Publisher: Rockport Publishers

ISBN: 1610601734

Category: Design

Page: 192

View: 4897

Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
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