Create Distinction

What to Do When "Great" Isn't Good Enough to Grow Your Business

Author: Scott McKain

Publisher: Greenleaf Book Group

ISBN: 1608324273

Category: Business & Economics

Page: 264

View: 5337

Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.

Create Distinction

What to Do When "Great" Isn't Good Enough to Grow Your Business

Author: Scott McKain

Publisher: Greenleaf Book Group

ISBN: 1608324265

Category: Business & Economics

Page: 243

View: 6576

In engaging, story-fille prose, McKain explains the four cornerstones of distinction, ending each chapter with a helpful executive summary.

The Collapse of Distinction

Stand Out and Move Up While Your Competition Fails

Author: Scott McKain

Publisher: Thomas Nelson Incorporated

ISBN: 9781595551856

Category: Business & Economics

Page: 250

View: 4048

It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to rise above the fray. In this book, the author will help you understand the reasons behind thecurrent quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.

7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience

Author: Scott McKain

Publisher: McGraw Hill Professional

ISBN: 0071822216

Category: Business & Economics

Page: 208

View: 4409

Inspired by the Ideas and Insight of Taxi Terry...The Best Guide to Customer Service You Will Ever Read No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life. Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into his business speeches at corporate events--with stunning success. These are the 7 Tenets of Taxi Terry: Set high expectations--then, exceed them! Delivering what helps the customer . . . helps you. Customers are people--so, personalize the experience. Think logically--then act creatively and consistently. Make the customer the star of your show! Help your customers to come back for more. Creating joy for your customer will make your work--and life--more joyful! If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on "internal customers"--the people you rely on every day within your own company--the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins. 7 Tenets of Taxi Terry is your road map to an extraordinary journey--full of wonderful encounters and mutually rewarding experiences--that will take you anywhere you want to go. PRAISE FOR 7 TENETS OF TAXI TERRY: "Scott McKain is a great storyteller and Taxi Terry delivers: it provides you what you need to know and do to provide your customers the kind of experience that will delight them and keep them coming back for more." -- Mark Sanborn, author of The Fred Factor and CEO of Sanborn and Associates "McKain clearly shows again why he is the master at teaching companies how they can out-market, out-sell, and out-service their competition." -- Dr. Tony Alessandra, author of The Platinum Rule and The NEW Art of Managing People "McKain shows you how to consistently deliver a level of service that makes you and your business distinctive in the hearts and minds of your customers. You will want every person in your company to read this book and apply its lessons." -- Randy G. Pennington, author of the award-winning bestseller Make Change Work "This book is another masterpiece from the brilliant business mind of Scott McKain." -- Patricia Fripp, CSP, CPAE, former president of the National Speakers Association and a leading executive speech coach "I have loved the story of Taxi Terry every time I've heard Scott tell it. It's entertaining, funny, and always a crowd pleaser. In this great book, Scott gives you a chance to go deeper into the story and learn the lessons you need to deliver a great customer service experience." -- Larry Winget, television personality and six-time bestselling author of Grow a Pair and Shut Up, Stop Whining, and Get a Life!

You Herd Me!

I'll Say It If Nobody Else Will

Author: Colin Cowherd

Publisher: Three Rivers Press

ISBN: 0804138133

Category: Biography & Autobiography

Page: 304

View: 391

The provocative host of The Herd with Colin Cowherd shares uproarious contrarian observations on topics ranging from O.J. Simpson and Eagles fans to his multiple divorces and the challenges of staying sane.


How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction

Author: Scott McKain

Publisher: Simon and Schuster

ISBN: 1948677075

Category: Business & Economics

Page: 224

View: 3533

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.

Grow a Pair

How to Stop Being a Victim and Take Back Your Life, Your Business, and Your Sanity

Author: Larry Winget

Publisher: Penguin

ISBN: 1592408559

Category: Business & Economics

Page: 158

View: 6811

A motivational speaker takes on entitlement culture, the self-help movement, and political correctness to discuss how to reject victimhood, become more assertive, and take responsibility.

Career Distinction

Stand Out by Building Your Brand

Author: William Arruda,Kirsten Dixson

Publisher: John Wiley & Sons

ISBN: 9781118045060

Category: Business & Economics

Page: 224

View: 4453

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

What Customers Really Want

Bridging the Gap Between What Your Company Offers and What Your Clients Crave

Author: Scott McKain

Publisher: Nelson Business

ISBN: 9780785288367

Category: Business & Economics

Page: 195

View: 1165

A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and emotion.

All Business is Show Business

Author: Scott McKain

Publisher: Thomas Nelson Incorporated

ISBN: 9780785206088

Category: Business & Economics

Page: 213

View: 3568

Every day your organization-and you-are in the spotlight. Your employees are performing and the audience-your customers-will love the show, hate it, or worst of all ignore it. Scott McKain has discovered wha tthe film, television, and music industries have known for years: to be successful, you must create an emotional link with your audience. Tell your story well. It will make you a star. Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you. Practice the eight essential acts your customers want you to perform. Your employees are the stars of the show. Treat them that way. Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals. "No matter what your business," says Scott McKain, "you are always on stage. Make your performance one that leaves your customers with a feeling of Wow!"

Make Change Work

Staying Nimble, Relevant, and Engaged in a World of Constant Change

Author: Randy Pennington

Publisher: John Wiley & Sons

ISBN: 1118722337

Category: Business & Economics

Page: 192

View: 9563

Remain competitive, inspire innovation, and ensure success Constantly adapting, improving, and changing is more important than ever for companies to remain competitive in today’s marketplace. Make Change Work presents real solutions to thriving in a world of constant change. This book educates managers and leaders on how to lead change, with strategies for creating urgency, building support, and ensuring successful change. Get the guidance you need to be bold in the face of change, and learn how to make your company faster, better, cheaper, and friendlier—by simply listening to your customers Advises leaders on how to design and implement a strategy that allows you to successfully lead change and deliver meaningful business results Author Randy Pennington is a 20-year business performance veteran, author, and expert in helping organizations build a culture focused on results Learn how to establish a clear and purposeful goal, inspire a culture relentlessly focused on customers, and create an environment where your talented team wants to Make Change Work.


A Social Critique of the Judgement of Taste

Author: Pierre Bourdieu

Publisher: Routledge

ISBN: 113587316X

Category: Philosophy

Page: 640

View: 5900

No judgement of taste is innocent - we are all snobs. Pierre Bourdieu's Distinction brilliantly illuminates the social pretentions of the middle classes in the modern world, focusing on the tastes and preferences of the French bourgeoisie. First published in 1979, the book is at once a vast ethnography of contemporary France and a dissection of the bourgeois mind. In the course of everyday life we constantly choose between what we find aesthetically pleasing, and what we consider tacky, merely trendy, or ugly. Taste is not pure. Bourdieu demonstrates that our different aesth

Living in Financial Distinction

Author: Allan Kiuna

Publisher: Createspace Independent Publishing Platform

ISBN: 9781539799405


Page: 402

View: 6278

I have a passionate desire to see people economically transformed. Having experienced abject poverty first hand, my passion is more informed and driven by experience rather than by knowledge. A zealous empowerment for the Body of Christ is a critical aspect of proving the power of our faith. God doesn't just want to make us whole and holy in our spirit - He also wants to establish us in prosperity. The promises He has done to us are not only under-guarded by vows but by clear declaration of His surest intentions to prosper us. He doesn't even call the covenant as 'our covenant', He calls it 'my covenant'. The believer has toyed with this truth for many generations yet God's word on prosperity has been steadfast and unwavering. In fact, God is not just a prosperous God, He is also a prospering God. A Father who has begotten us into wholeness, wellness, completeness, holiness and purchased us from poverty, misfortunes and the debilitating ravages of sin. Living in financial distinction is a carefully handcrafted presentation to teach God's intention, will and plan for His children concerning prosperity. Nothing has been spared in explaining, teaching, proclaiming and describing the place of total financial victory as God intended for His dearly beloved children. The first part of this book takes us on a powerful journey on the 'DOs' - things to do in order to experience this awesome prosperity plan of God for us. It guides on how to align ourselves to divine provision and how to stay connected to the source of our prosperity - God Himself. The second part is the book delves into the 'DONTs' - The pitfalls to avoid in order to walk in financial distinction. It spares no effort in highlighting the traps, exposing the snares, the lies and the misconceptions about making it financially according to God's plan. The message in this book is simple - prosperity is from God and it is for you! This book is a complete outfit designed to cover you in every way on your journey to living in distinction financially as a Christian. The contribution to make you a financial victor has been made with lots of love and a sincere hope that you will embrace these tools and transform your life for good. Your prosperity glorifies God! He has paid every price to grant you the entire financial inheritance He has for you. Receive it - accept it, go and prosper!

How to Say It to Sell It

Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, andBea t the Competition

Author: Sue Hershkowitz-Coore

Publisher: Penguin

ISBN: 1101215534

Category: Business & Economics

Page: 224

View: 1834

Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.

Creating a World Without Poverty

Social Business and the Future of Capitalism

Author: Muhammad Yunus

Publisher: Public Affairs

ISBN: 1586486675

Category: Business & Economics

Page: 282

View: 2992

The author describes his vision for an innovative business model that would combine the power of free markets with a quest for a more humane, egalitarian world that could help alleviate world poverty, inequality, and other social problems.

The Things They Carried

Author: Tim O'Brien

Publisher: Houghton Mifflin Harcourt

ISBN: 0547420293

Category: Fiction

Page: 256

View: 4338

A classic work of American literature that has not stopped changing minds and lives since it burst onto the literary scene, The Things They Carried is a ground-breaking meditation on war, memory, imagination, and the redemptive power of storytelling. The Things They Carried depicts the men of Alpha Company: Jimmy Cross, Henry Dobbins, Rat Kiley, Mitchell Sanders, Norman Bowker, Kiowa, and the character Tim O’Brien, who has survived his tour in Vietnam to become a father and writer at the age of forty-three. Taught everywhere—from high school classrooms to graduate seminars in creative writing—it has become required reading for any American and continues to challenge readers in their perceptions of fact and fiction, war and peace, courage and fear and longing. The Things They Carried won France's prestigious Prix du Meilleur Livre Etranger and the Chicago Tribune Heartland Prize; it was also a finalist for the Pulitzer Prize and the National Book Critics Circle Award.

TV Writing On Demand

Creating Great Content in the Digital Era

Author: Neil Landau

Publisher: Taylor & Francis

ISBN: 135178420X

Category: Performing Arts

Page: 314

View: 1045

TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today’s audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we’ve ever seen. No longer is there a distinction between broadcast, cable and streaming. It’s all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter. This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences—it challenges their expectations. Among other essentials, readers will discover how to: Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format. Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability. Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there. A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more. Although the companion website is still under construction, you can reach out to John Makowski ([email protected]) in order to receive all online content.


Author: Robert Fritz

Publisher: Ballantine Books

ISBN: 9780449908013

Category: Self-Help

Page: 320

View: 1760

Whether you wish to create a work of art, a novel, a thriving business, nourishing relationships, or a deeply satisfying life, Robert Fritz, composer, artist, writer, and entrepreneur, reveals the guiding principles that can empower you to reach your goals.

The Human Condition

Second Edition

Author: Hannah Arendt

Publisher: Rob Shepherd


Category: Philosophy

Page: 380

View: 3111

The past year has seen a resurgence of interest in the political thinker Hannah Arendt, “the theorist of beginnings,” whose work probes the logics underlying unexpected transformations—from totalitarianism to revolution. A work of striking originality, The Human Condition is in many respects more relevant now than when it first appeared in 1958. In her study of the state of modern humanity, Hannah Arendt considers humankind from the perspective of the actions of which it is capable. The problems Arendt identified then—diminishing human agency and political freedom, the paradox that as human powers increase through technological and humanistic inquiry, we are less equipped to control the consequences of our actions—continue to confront us today. This new edition, published to coincide with the sixtieth anniversary of its original publication, contains Margaret Canovan’s 1998 introduction and a new foreword by Danielle Allen. A classic in political and social theory, The Human Condition is a work that has proved both timeless and perpetually timely.


Author: Thomas Hobbes

Publisher: Penguin UK

ISBN: 0141395109

Category: Philosophy

Page: 576

View: 8411

'The life of man, solitary, poore, nasty, brutish, and short' Written during the chaos of the English Civil War, Thomas Hobbes' Leviathan asks how, in a world of violence and horror, can we stop ourselves from descending into anarchy? Hobbes' case for a 'common-wealth' under a powerful sovereign - or 'Leviathan' - to enforce security and the rule of law, shocked his contemporaries, and his book was publicly burnt for sedition the moment it was published. But his penetrating work of political philosophy - now fully revised and with a new introduction for this edition - opened up questions about the nature of statecraft and society that influenced governments across the world. Edited with a new introduction by Christopher Brooke