Context and Method in Qualitative Research

Author: Gale Miller,Robert Dingwall

Publisher: SAGE

ISBN: 0803976321

Category: Social Science

Page: 226

View: 5339

A critical examination of the principles and practice of qualitative research is provided in this book which examines the interplay between context and method, making it invaluable for both the experienced and the beginning researcher. A range of methodological and practical issues central to the concerns of qualitative researchers are addressed. These include: the validity and plausibility of qualitative methods; the problems encountered using specific techniques in a range of social settings; and the moral issues raised in qualitative research. These themes are related to practical issues which are illustrated by a breadth of examples and in-depth case studies. The contributors look at the methods and str
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Qualitative Research in the Study of Leadership

Author: Karin Klenke

Publisher: Emerald Group Publishing

ISBN: 0080464106

Category: Science

Page: 454

View: 4757

Although an increasingly growing number of books on qualitative research methods are currently available, there is not a text that examines the use of qualitative research methods in the context of the study of leadership which has produced a voluminous body of research. This book is intended to fill this void. It discusses the use of qualitative research methods in leadership studies beginning with an examination of the paradigmatic assumptions underlying qualitative research. The book chronicles the gradually increasing legitimacy of qualitative inquiry in a discipline in which the hegemony of the quantitative paradigm continues to prevail. A variety of qualitative methods are presented that can be placed on a continuum ranging from purely qualitative (e.g., phenomenology, ethnography, grounded theory) to highly quantitative (e.g., certain forms of content analysis, historiometry and mixed methods designs). The book also includes a chapter on the use nontextual, image-based sources of data for qualitative leadership research. For each of the qualitative methods discussed, empirical leadership research illustrating the application of these methods is reviewed and analyzed. The book is intended for students of leadership ranging from graduate students to seasoned leadership scholars. Finally, it was written with leadership practitioners in mind who wish to broaden their understanding of new developments in leadership research.
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Handbook of Qualitative Research Methods in Marketing

Author: Russell W. Belk

Publisher: Edward Elgar Publishing

ISBN: 1847204120

Category: Business & Economics

Page: 608

View: 8323

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
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Qualitative Methods in Business Research

Author: Päivi Eriksson,Anne Kovalainen

Publisher: SAGE

ISBN: 9781446259597

Category: Business & Economics

Page: 352

View: 1097

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
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Using Qualitative Methods in Organizational Research

Author: Thomas W. Lee

Publisher: SAGE

ISBN: 9780761908074

Category: Business & Economics

Page: 192

View: 7310

Offering a broad description of qualitative research, this book facilitates the integration of qualitative and quantitative methods in organizational research. It examines the methods and tactics for both generating and testing management theories, including guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies.
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International development studies

theories and methods in research and practice

Author: Andrew Sumner,Michael A. Tribe

Publisher: Sage Publications Ltd

ISBN: 9781412929455

Category: Business & Economics

Page: 176

View: 5498

This book is an exploration of what it is to ‘do' development studies as a distinct discipline. It introduces and addresses the fundamental questions that everyone engaged with development - whether student, researcher, or practitioner. Accessibly written, with extensive use of case study material, this book is an essential primer for students of development studies who require a concise, penetrating overview of its foundations.
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Handbook of Qualitative Research Methods in Entrepreneurship

Author: Helle Neergaard,John P. Ulhøi

Publisher: Edward Elgar Publishing

ISBN: 1847204384

Category: Business & Economics

Page: 520

View: 4854

. . . the Handbook of Qualitative Research Methods in Entrepreneurship is an important contribution to the field, and should be referenced in any paper using qualitative methodologies to investigate the entrepreneurial phenomenon. Craig S. Galbraith, Journal of Enterprising Communities There is no hiding behind the ramparts of dry scholarship here. The credibility of the theory being spoken of is not the stuff of constructed proofs, but alignments of critical insight and utility. This is where qualitative work can make a difference to the field, and where this book makes its mark. Robin Holt, International Journal of Entrepreneurial Behaviour and Research The Handbook of Qualitative Research Methods in Entrepreneurship is an unusually solid and multifaceted book on what qualitative methods have done, are doing and will do in entrepreneurship research. Every serious entrepreneurship scholar should read it. It points at the future! Björn Bjerke, University of Kalmar, Sweden I would warmly recommend this unique collection of qualitative methods of entrepreneurship research to both mature and beginning researchers as a menu to choose from for their planned empirical studies. For those who try to get away from only quantitative studies in both business practice and academic research, this book is their chance to find a rich inspiration in reflecting on entrepreneurship as a lived experience using grounded theory and ethnographic, discourse and narrative approaches. It might convince editors of top journals of entrepreneurship research to welcome qualitative research submissions as an indispensable complement to quantitative only submissions. This domain is not physics. In bringing together such a variety of experts from so many nationalities in this Handbook, our Danish colleagues are making entrepreneurship research a realistic global venture. Jan Ulijn, Eindhoven University of Technology, The Netherlands Helle Neergaard and John Parm Ulhøi have compiled a remarkable collection of work that both represents the range of methods and demonstrates the depth of insight that can be achieved through qualitative approaches. This book is not simply a handbook of qualitative research methods, though it well achieves this aim, it is also an important contribution towards the field of entrepreneurship research. From the Foreword by Sara Carter This expansive and practical Handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importantly, illustrates how these principles and techniques can be appropriately and fruitfully employed. The Handbook is underpinned by the belief that qualitative research has the potential to charter hitherto unexplored waters in the field of entrepreneurship and thus contribute significantly to its further advancement. The contributors seek to assist entrepreneurship researchers in making more informed choices and designing more rigorous and sophisticated studies. They achieve this by providing concrete examples of research experiences and tangible how to advice. By clarifying what these research methods entail, how they are currently being used and how they can be evaluated, this Handbook constitutes a comprehensive and highly accessible methodological toolbox. Dealing with both well-accepted qualitative approaches and lesser-known, rarer and more novel approaches to the study of entrepreneurship, this Handbook will be invaluable to those studying, researching and teaching entrepreneurship.
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Qualitative Research in Sport Management

Author: Allan Edwards,James Skinner

Publisher: Routledge

ISBN: 1136436367

Category: Business & Economics

Page: 460

View: 9602

Qualitative Research in Sport Management is the first book of its kind to bring together valuable research designs based on extensive research in qualitative research methods across a number of different fields. Research designs from the fields of business, education, cultural studies, media studies, queer studies, sociology and psychology are applied specifically to sport management, taking into account the special features and nuances of this field. In each research design the text provides a concise guide to how each model can first be applied to sport management issues and problems, second, strengthen the research design, and finally, enhance the research process. Each chapter is carefully structured to ensure that key information is easy to locate and remember and includes: Introduction, Objectives, Key Concepts and Terms, and Review and research questions. International case studies, "In Profile" sections with leading sport management researchers and research briefs are used to illustrate how theory is put into practice. An accompanying website provides powerpoint summaries of each chapter. Please visit: www.textbooks.elsevier.com/9780750685986.
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Qualitative Research

Author: David Silverman

Publisher: SAGE

ISBN: 1473984858

Category: Social Science

Page: 480

View: 6334

A who’s who of methodologists, this book introduces students to the big picture of qualitative research, teaching both the ‘why’ and the ‘how to’ of getting started, selecting a method and conducting research and data analysis. With practical tips, summaries, exercises and further reading, each chapter is like a masterclass from a leading scholar in qualitative research. New to the fourth edition: A streamlined structure to guide readers step-by-step through the research process Substantial new section with 4 chapters on how to collect and analyse online data A new chapter on reflexive ethnography More hands-on advice on how to conduct research at every stage, making this a perfect field handbook Updated reading lists provide a go-to guide to the literature and help improve citations The most comprehensive qualitative research book available, this is the perfect all-in-one companion for any student embarking on a qualitative research course or project. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
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Using Qualitative Research in Advertising

Strategies, Techniques, and Applications

Author: Margaret A. Morrison

Publisher: SAGE

ISBN: 1412987245

Category: Business & Economics

Page: 218

View: 553

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
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Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

Author: Helle Neergaard,Claire M. Leitch

Publisher: Edward Elgar Publishing

ISBN: 1849809879

Category: BUSINESS & ECONOMICS

Page: 480

View: 526

One of the most challenging tasks in the research design process is choosing the most appropriate data collection and analysis technique. This Handbook provides a detailed introduction to five qualitative data collection and analysis techniques pertinent to exploring entrepreneurial phenomena. Techniques for collecting and analysing data are rarely addressed in detail in published articles. In addition, the constant development of new tools and refinement of existing ones has meant that researchers often face a confusing range from which to choose. The experienced and expert group of contributors to this book provide detailed, practical accounts of how to conduct research employing focus groups, critical incident technique, repertory grids, metaphors, the constant comparative method and grounded theory. This Handbook will become the starting point for any research project. Scholars new to entrepreneurship and doctoral students as well as established academics keen to extend their research scope will find this book an invaluable and timely resource.
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Qualitative methods in organizational research

a practical guide

Author: Catherine Cassell

Publisher: Sage Publications Ltd

ISBN: 9780803987692

Category: Business & Economics

Page: 253

View: 5794

If you're looking for a resource that clearly outlines practical techniques and methods for conducting qualitative research in organizational settings, then this is the book for you. Covering a diverse range of methods, this invaluable book focuses on qualitative approaches in practice. After considering the role and distinctive features of qualitative methods in organizations, the contributors outline a number of different approaches and techniques. The purpose, rationale, and context of each approach is described and guidelines on when and how they might be used are presented. Case examples illustrate costs and limits as well as advantages of each technique. A special feature of this volume is its attention to range and diversity: Alongside well-known methods such as interviewing, participant observation, and case studies, newer approaches like stakeholder analysis and tracer studies are included.
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Theory and Method in Organization Studies

Paradigms and Choices

Author: Antonio Strati

Publisher: SAGE

ISBN: 9780761964025

Category: Business & Economics

Page: 233

View: 7361

In this introduction to theory and method, students of organization will find a comprehensive view of the key theories in their field, combined with a toolkit of guidelines linking these to the different methods available for analyzing and interpreting organizational life. Distinguishing `the external society' and the `internal society', Antonio Strati sheds light on the different contexts that shape organizational life and the different levels of analysis that may be used. By showing the many levels at which organizations function and can be understood this book provides an invaluable introduction to analysis and research for advanced students. Recent concepts such as `the organization as hypertext'; `communities of practi
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Measurement and Meaning

Combining Quantitative and Qualitative Methods for the Analysis of Poverty and Social Extension in Latin America

Author: Estanislao Gacitúa-Marió,Quentin Wodon

Publisher: World Bank Publications

ISBN: 9780821350546

Category: Political Science

Page: 88

View: 8831

This yearÂ's Global Economic Prospects argues for reshaping the global architecture of world trade to promote development and poverty reduction. The report focuses on four policy areas: -Using the WTO ministerial to launch a Â"development roundÂ" of trade negotiations that would reduce global trade barriers. -Engaging in global collective action to promote trade outside the negotiating framework of the WTO. -Adopting pro-trade development policies of high-income countries unilaterally. -Enacting new trade reform in developing countries. The report contends that the policies recommended in these four areas would reshape the global trade architecture in a way that would enhance the prospects of developing countries and reduce world poverty. While the most likely scenario is for recovery beginning in 2002, todayÂ's slow growth of global trade and weakening financial flows to all but the most creditworthy countries, has impeded growth in developing countries. Global Economic Prospects 2002 concludes that the long-term promise of well-implemented trade reform is therefore tangible: a world with a much higher standard of living, hundreds of millions lifted out of poverty, and a sharp increase in children living beyond their fifth birthday to become productive citizens of the world.
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Mixing Methods in Psychology

The Integration of Qualitative and Quantitative Methods in Theory and Practice

Author: Zazie Todd,Brigitte Nerlich,David D. Clarke,Suzanne McKeown

Publisher: Psychology Press

ISBN: 9780415186490

Category: Psychology

Page: 251

View: 1466

This book looks in detail at the problems involved in attempting to reconcile qualitative and quantitative methods, providing both theoretical and methodological guidance as well as practical examples of how methods can be fruitfully combined.
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Market Research Methodologies: Multi-Method and Qualitative Approaches

Multi-Method and Qualitative Approaches

Author: Takhar-Lail, Amandeep

Publisher: IGI Global

ISBN: 1466663723

Category: Business & Economics

Page: 300

View: 435

Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
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Applied Thematic Analysis

Author: Greg Guest,Kathleen M. MacQueen,Emily E. Namey

Publisher: SAGE

ISBN: 1412971675

Category: Education

Page: 295

View: 5564

This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.
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Grounded Theory

A Practical Guide for Management, Business and Market Researchers

Author: Christina Goulding

Publisher: SAGE

ISBN: 9780761966838

Category: Social Science

Page: 186

View: 4501

Grounded Theory represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.
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Qualitative Research Methods in Public Relations and Marketing Communications

Author: Christine Daymon,Immy Holloway

Publisher: Routledge

ISBN: 1136935029

Category: Business & Economics

Page: 416

View: 9983

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
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Understanding HIV/AIDS Stigma

A Theoretical and Methodological Analysis

Author: Harriet Deacon

Publisher: HSRC Press

ISBN: 9780796921048

Category: AIDS (Disease)

Page: 104

View: 7503

At a time when alarming numbers of people with HIV/AIDS seek help under cover of darkness, deeply ashamed of their plight, it is crucial to find ways to better comprehend and address the specific nature of stigma around HIV/AIDS in southern Africa. Drawing on a cross-disciplinary, critical review of academic literature on this issue, the authors explore a range of theoretical approaches to conceptualizing stigma. Highlights the theoretical and methodological approaches that are most relevant in southern Africa.
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