Consumer behaviour

a South African perspective

Author: P. J. Du Plessis

Publisher: N.A

ISBN: 9781868123247

Category: Business & Economics

Page: 319

View: 9380

Release

Consumer Behaviour

Author: Ray Wright

Publisher: Cengage Learning EMEA

ISBN: 9781844801381

Category: Business & Economics

Page: 512

View: 1883

Consumer Behaviour is more relevant than ever for todaya s business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wrighta s accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBAa s, postgraduate marketing degrees and professional courses.
Release

Basics Marketing 01: Consumer Behaviour

Author: Hayden Noel

Publisher: AVA Publishing

ISBN: 2940373841

Category: Business & Economics

Page: 176

View: 8084

Basics Marketing 01: Consumer Behaviour is an accessible, comprehensive and visually inspiring introduction to consumer behaviour and its role in marketing.
Release

Consumer Behavior

Global Shifts and Local Effects

Author: Rajagopal

Publisher: Nova Science Pub Incorporated

ISBN: N.A

Category: Business & Economics

Page: 318

View: 9877

Book & CD. This book examines how consumer behaviour is influenced in emerging markets by the marketing strategies of global firms and analyses its impact on market, culture and consumption that contribute to the broader socio-economic development, values and lifestyle of consumers around. The discussions in the book analyse behaviour of consumers as individuals, decision makers, players in subcultures, and corporate associates in business performance of global firms. Discussions in this book delineate behavioural and relational factors of consumers in emerging markets that affect overall business performance of global firms. Strategies on building customer life time value, customer relationship management, and bottom of the pyramid consumer strategies to assure the high business performance of manufacturing, retailing and services sectors have also been analysed in the book. Managerial applications of consumer behaviour are also discussed in each chapter emphasising consumer behaviour concepts which can be employed to develop managerial strategy by the firms.
Release

Consumer Behaviour

A European Perspective

Author: Michael R. Solomon

Publisher: Pearson Education

ISBN: 9780273717263

Category: Business & Economics

Page: 700

View: 8688

Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
Release

Consumer Behaviour

Author: M. Khan

Publisher: New Age International

ISBN: 8122415318

Category:

Page: 240

View: 2660

The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.
Release

Consumer Behavior in Action

Real-life Applications for Marketing Managers

Author: Geoffrey Paul Lantos

Publisher: Routledge

ISBN: 1317473841

Category: Business & Economics

Page: 648

View: 5046

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Release

Consumer Behaviour

Author: C.L. Tyagi,Arun Kumar

Publisher: Atlantic Publishers & Dist

ISBN: 9788126903306

Category: Consumer behavior

Page: 208

View: 9077

The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.
Release

Consumer Behaviour

Author: Michael Solomon,Rebekah Russell-Bennett,Josephine Previte

Publisher: Pearson Higher Education AU

ISBN: 1442564997

Category: Business & Economics

Page: 553

View: 7252

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Release

Consumer Behaviour

Author: Brajendra Gupta

Publisher: Lulu.com

ISBN: 1329122623

Category:

Page: N.A

View: 8687

Release

Consumer Behaviour

SAGE Publications

Author: Jim Blythe

Publisher: SAGE

ISBN: 1446290328

Category: Business & Economics

Page: 472

View: 620

Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
Release

Consumer Behaviour

Author: Leon Schiffman,Aron O'Cass,Angela Paladino,Jamie Carlson

Publisher: Pearson Higher Education AU

ISBN: 1486014348

Category: Business & Economics

Page: 729

View: 5334

A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Release

Contemporary Issues in Marketing and Consumer Behaviour

Author: Elizabeth Parsons,Pauline Maclaran

Publisher: Routledge

ISBN: 0750687398

Category: Business & Economics

Page: 219

View: 4129

Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.
Release

Consumer Behaviour-2nd

Author: Satish K Batra,S.H.H. Kazmi, Satish K. Batra

Publisher: Excel Books India

ISBN: 9788174466440

Category: Consumer behavior

Page: 544

View: 1612

We are all consumers living in a society. The most important concern for marketers is to influence consumer behaviour in a desired manner. This book attempts to answer the big question, "Why do people behave the way they do as consumers of all sorts of goods and services?" This focus of this book is to acquaint management students with a managerial understanding and insight of our behaviour as consumers. Students, who aspire to become marketing managers, brand managers, sales managers, or want to take up a career in advertising etc., need to acquire the knowledge and skills which would be critically useful to them in these careers. The text is comprehensive with relatively recent research inputs from scholars describing various behavioural concepts and theories that are believed to be fundamentally useful for developing an understanding of consumer behaviour. Wherever possible, to clarify the concepts, it has been endeavoured to use Indian examples to make it more relevant to Indian conditions and easier for students to understand. In this new edition, all the topics have been revised, and some moderately updated, with more recent or relevant material on the subject to make the text richer and more useful. Overall, the book would be quite useful and will meet the requirements of students pursuing management studies and specializing in marketing.
Release

Consumer Behaviour

Author: Vishwajeet Prasad

Publisher: Gyan Publishing House

ISBN: 9788190867573

Category:

Page: N.A

View: 9077

Release

Consumer Behaviour

Author: C. N. Krishna Naik,L. Venugopal Reddy

Publisher: Discovery Publishing House

ISBN: 9788171414772

Category: Consumer behavior

Page: 263

View: 6697

Release

Consumer Behaviour

A European Outlook

Author: Leon G. Schiffman,Håvard Hansen,Leslie Lazar Kanuk

Publisher: Pearson Education

ISBN: 9780273704010

Category: Business & Economics

Page: 494

View: 5253

This new European perspective on Schiffman and Kanuk's classic Consumer Behavior focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.
Release

Consumer Behaviour

Perspectives, Findings and Explanations

Author: John O'Shaughnessy

Publisher: Macmillan International Higher Education

ISBN: 1137003774

Category: Business & Economics

Page: 536

View: 9350

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis. Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.
Release

Consumer Behaviour

Applications in Marketing

Author: Robert East,Jaywant Singh,Malcolm Wright,Marc Vanhuele

Publisher: SAGE

ISBN: 1473988039

Category: Business & Economics

Page: 368

View: 4321

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
Release