Konsumentenverhalten

Author: Michael R. Solomon

Publisher: N.A

ISBN: 9783868940923

Category:

Page: 400

View: 8427

Konsumentenverhalten, die neue Deutsche Ausgabe des internationalen Standardlehrwerks untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens, spannt einen Bogen zwischen Theorie / Praxis und vermittelt einen fundierten, umfassenden Überblick: Das Buch zeigt an zahlreichen, speziell für diese Ausgabe erstellten regionalen sowie an spannenden internationalen Fällen auf, wie wichtig die Rolle des Konsumentenverhaltens für die Formulierung von erfolgreichen Marketingzielen ist. Analysen aus Datensätzen der GfK und Sinus-Milieus machen bestimmte Gesetzesmäßigkeiten auch quantitativ begreifbar. Lernziele, Zusammenfassungen, Kontrollfragen und umfangreiche Onlineinhalte wie Kapitelfolien, weiterführende Literatur und Lösungen zu Aufgaben im Buch machen dieses Buch auch für das Selbststudium interessant.
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Consumer Behaviour and Sustainable Fashion Consumption

Author: Subramanian Senthilkannan Muthu

Publisher: Springer

ISBN: 9811312656

Category: Technology & Engineering

Page: 96

View: 3013

This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
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Consumer Behaviour: Asia-Pacific Edition

Author: Wayne D. Hoyer,Deborah J. MacInnis ,Rik Pieters,Eugene Chan,Gavin Northey

Publisher: Cengage AU

ISBN: 0170362019

Category: Consumer behavior

Page: 544

View: 6551

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context
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Sustainable Consumer Behavior

Author: Gerrit Antonides

Publisher: MDPI

ISBN: 3038425834

Category:

Page: 220

View: 2159

This book is a printed edition of the Special Issue "Sustainable Consumer Behavior" that was published in Sustainability
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Consumer Behavior, Organizational Strategy and Financial Economics

Proceedings of the 21st Eurasia Business and Economics Society Conference

Author: Mehmet Huseyin Bilgin,Hakan Danis,Ender Demir,Ugur Can

Publisher: Springer

ISBN: 3319762885

Category: Business & Economics

Page: 346

View: 1822

This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.
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Electronic Commerce 2018

A Managerial and Social Networks Perspective

Author: Efraim Turban,Jon Outland,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban

Publisher: Springer

ISBN: 3319587153

Category: Business & Economics

Page: 636

View: 5071

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
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Consumer Behaviour

Author: Isabelle Szmigin,Maria Piacentini

Publisher: Oxford University Press, USA

ISBN: 0199646449

Category: Consumer behavior

Page: 472

View: 2421

Presenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory, which are enhancing ourunderstanding of this fascinating subject. The latest behavioural, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out. Theory is firmly set in context for students through extensive use of international examples and extended cases on topics such as repertoire shopping in China, lifestyles of Indian consumers, and learning about brands through Havaianas in Brazil.Each chapter includes Consumer Insights covering topics such as social media marketing in the Netherlands, repositioning Lucozade in the UK, and finding the right celebrity endorser. These features bring together the themes discussed and encourage students to engage with the material on a morepractical level.Central to the book is the recognition of how businesses and government are likely to use knowledge of these theories and techniques in marketing strategies and business decision making. Each chapter includes a Practitioner Insight from a professional working in marketing, advertising, government ora charity, including Dubit, Thinkbox and Age UK to provide real world views on the topics being discussed and the possible future direction of these areas.The authors acknowledge consumer behaviour as a research discipline. To reflect this, Research Insights features throughout each chapter include links to seminal papers to present students with the opportunity to take their learning further.The accompanying Online Resource Centre provides superior ready-to-use support for both students and lecturers: For students:* Author blog, responding to changes within the subject and supporting the currency of the textbook;* Web links illustrating consumer behaviour in practice including examples from print, video and web;* Multiple choice questions with instant feedback;* Links to seminal articles as highlighted in the Research Insights feature; * Web exercises to encourage students to test their knowledge and apply their learning;* Flashcard glossary to test understanding of key terms.For lecturers:* Comprehensive customizable PowerPoint slides; * Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches)* An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions).
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Psychological Ownership and Consumer Behavior

Author: Joann Peck,Suzanne B. Shu

Publisher: Springer

ISBN: 3319771582

Category: Psychology

Page: 263

View: 7675

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
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Practicing Texas Politics, 2017-2018 Edition

Author: Lyle Brown,Joyce A. Langenegger,Sonia Garcia,Robert E. Biles,Ryan Rynbrandt

Publisher: Cengage Learning

ISBN: 133751683X

Category: Education

Page: 592

View: 8311

PRACTICING TEXAS POLITICS, 2017-2018 Edition, analyzes the practices and policies of the Lone Star State and gives students a realistic introduction to how public-policy making is conducted there. This edition includes a special focus on the role of a growing Latino population in all aspects of Texas government, the impact of the 2016 elections on the state, and the effect of a floundering oil and gas industry on state finances. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Eco-Friendly and Fair

Fast Fashion and Consumer Behaviour

Author: Mark Heuer,Carolin Becker-Leifhold

Publisher: Routledge

ISBN: 1351058339

Category: Business & Economics

Page: 224

View: 1054

The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
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The "Procter & Gamble Company". Consumer behavior in the tissue and towel business

Author: James Muthanga

Publisher: GRIN Verlag

ISBN: 3668626189

Category: Business & Economics

Page: 9

View: 9328

Essay aus dem Jahr 2017 im Fachbereich BWL - Handel und Distribution, , Sprache: Deutsch, Abstract: The objective of this report is to provide a clear understanding of relevant consumer behavior in the tissue/towel business inclusive of any additional relevant information about consumer behavior. The report will further offer other market research methods that can be used to in addition to the one in the situation provided. Eventually, the report will provide a SWOT analysis, inclusive of the set SMART objectives for the tissue/towel business. The Procter & Gamble Company was established in in the year 1837 with the aim of producing and distributing paper products such as pampers, tissue paper, bathroom tissue. Its formation occurred when two immigrant candle and soap makers decided to form a partnership. The Procter & Gamble Company became a corporation in 1890, and since then it managed to expand and double its sells in U.S. market. The success of P&G Company can be attributed to its undisputable reputation for strong marketing, conservative management, high-quality products and high integrity. The company managed to exhibit successful expansion through acquisition of major companies both locally and internationally. The proprietor technology, use of total quality methods, value-added products, high media weight inclusive of successful advertising themes were used the key strategies to gain competitive advantage and obtain a substantial market share for its products. The initial stage to initiate an expansion occurred in 1991 when it was clear that Charmin, Bounty, and Puffs had succeeded in obtaining a significant market share in the US. P&G thus decided to acquire Facelle Co. which deal with bathroom tissue, paper towels and facial tissue inclusive of the Royale, Florelle, Pronto, Dove, Facettes, and Festival brands. From the Procter & Gamble: Facelle Division Tissue case study, it can be deduced that absence of strategies for global collaboration, lack of or insufficient innovation and technology, transportation cost and sophisticated communication channels are the key challenges facing many companies. Recommendations for a better environment to conduct business include clear communication, access to innovation and technology, an improvement in performance and reliable return on investment.
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Methods Predict Consumer Behavior Influence Factors

Author: Johnny Ch Lok

Publisher: Createspace Independent Publishing Platform

ISBN: 9781986727433

Category:

Page: 44

View: 4289

Consumer behavior in this day and age is highly applicable to modern society as it is an integral part of our everyday lives. It focuses on the rationale behind common consumer decision making processes and analyses the ways in which marketers can better understand how consumers think and behave. Internal influences, motivation, emotions and personality and influencing attitudes are different kind of psychological factors to influence any consumers to choose to make buying decision. External influences, such as environment and economy change factors will influence consumer individual consumption decision making.
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Analysis of the psychological effects of communication policy in consideration of a consumer brand

Author: Charicea Kaspers

Publisher: GRIN Verlag

ISBN: 3668811229

Category: Business & Economics

Page: 305

View: 6352

Bachelor Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, FOM Duisburg, language: English, abstract: This thesis aims to expound the psychological impact that the communication policies of a company actually have on a customer’s buying decisions and the extent to which the purchasing behaviour of the consumer is influenced by such policies. In the light of this, the thesis thereby primarily is intent on focussing on the correlation between psychology and communication policy while at the same time taking into account different factors, such as, what in detail does communication policy actually involve, does the processing of information have an impact on the buying decisions of customers and to what extent is this behaviour driven by external influencing factors. Moreover, the theory, which the thesis includes shall be reinforced by a market research, examining and establishing the extent to which advertising methods have an impact on the consumer, which in turn would most likely affect his buying behaviour. During the past few years it has become essential for companies to adjust their strategies when it comes to marketing and the ways in which marketing is established. This change in thinking has been considerably influenced not only by environmental factors, but also by changes in the needs and demands of different target groups, as well as changes in developing trends. Nowadays, these are exactly the challenges a great number of companies are being forced to address. Moreover, in the last few years, it has become more and more apparent, that a consumer’s psychology plays an important role when it comes to the acquisition of goods and services. In view of this finding it becomes vital for companies to strive to increase their chances of success by implementing communication strategies efficiently and effectively. As a result, nowadays is has become more common for companies to make use of research institutes in order to find out more about the needs of their customers, in other words, demand and supply. In doing so they attempt to combine marketing strategies with psychological aspects, especially with regard to communication policy. This approach can help them to become more prominent and as a consequence, appear more attractive to the consumer, which in turn not only influences his way of thinking, but also his actions when deciding to purchase certain products or services.
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Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing

Author: Silvia Stamenova

Publisher: GRIN Verlag

ISBN: 3668616140

Category: Business & Economics

Page: 32

View: 8691

Diploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 5.00, Cardiff Metropolitan University, language: English, abstract: The question posed in this thesis is this: what is the consumer behaviour in different generations? The examination of this question is imperative since recent literature has suggested that there is a great distinction between the behaviours of consumers of different generations. Unfortunately, such a statement, being regarded as too bold, is often ignored in the formulation of different marketing policies and strategies. This thesis, therefore, argues that as well as having different consumer behaviour in the different ages, the question of online marketing versus traditional one should also be considered. In other words, the potential of online marketing as a vehicle for scaling up the income of the modern industries should not lead to the traditional marketing being completely forgotten. This thesis explores this issue, as well as focuses on the consumer behaviour in different generations, how they look for products and what kind of value they regard as essential. Not only it relates to what marketing tools work for each generation but also to why some tools are perceived as wrong and some not. The project also focuses on gathering data on what different buyers prefer and what channels work best for each of them; in brief, the main focus of the research is to show how social media influences consumer behaviour and did it at all influences the older generations.
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Pre-Suasion

Wie Sie bereits vor der Verhandlung gewinnen

Author: Robert Cialdini

Publisher: Campus Verlag

ISBN: 3593435926

Category: Business & Economics

Page: 343

View: 8916

So bekommen Sie, was Sie wollen! Immer wieder kommen Sie in Situationen, in denen Sie andere in ihrem Verhalten beeinflussen wollen. Ihr Kunde soll den Kaufvertrag unterschreiben oder Ihr Kind soll Vokabeln lernen. Egal wie: Die anderen sollen sich von uns überzeugen lassen und endlich Ja sagen. Doch wie bringen wir sie dazu? Der Sozialpsychologe und Meister der Beeinflussung Robert Cialdini hat es herausgefunden: Die überzeugendsten Verhandler gewinnen den Deal, schon bevor es zum eigentlichen Gespräch kommt. Wie sie das machen und wie auch Ihnen das gelingt, zeigt dieses augenöffnende Buch.
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Responsible Citizens and Sustainable Consumer Behavior

New Interpretive Frameworks

Author: Pietro Lanzini

Publisher: Routledge-SCORAI Studies in Sustainable Consumption

ISBN: 9781138302778

Category: Consumer behavior

Page: 124

View: 3007

There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.
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Der Blaue Ozean als Strategie

Wie man neue Märkte schafft, wo es keine Konkurrenz gibt

Author: W. Chan Kim,Renée Mauborgne

Publisher: Carl Hanser Verlag GmbH Co KG

ISBN: 3446448470

Category: Business & Economics

Page: 250

View: 7668

Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Nun ist es in einer aktualisierten und erweiterten Auflage neu erschienen. - Der internationale Bestseller: Jetzt mit neuem Vorwort, neuen Kapiteln und aktualisierten Fallstudien - Ein Bestseller auf 5 Kontinenten - Weltweit mehr als 3,5 Millionen Bücher verkauft - In 43 Sprachen übersetzt - Ein Wall-Street-Journal-, Businessweek- und Fast-Company-Bestseller Der von Organisationen und Branchen auf der ganzen Welt hochgeschätzte Bestseller stellt alles in Frage, was wir bisher über die Voraussetzungen strategischen Erfolgs zu wissen glaubten. Der Blaue Ozean als Strategie, vertritt die Ansicht, dass ein brutaler Konkurrenzkampf nur dazu führt, dass sich die Konkurrenten in einem blutrot gefärbten Ozean um rapide schwindende Gewinnmöglichkeiten streiten. Basierend auf der Untersuchung von mehr als 150 strategischen Schachzügen (im Lauf von mehr als 100 Jahren und in mehr als 50 Branchen) vertreten die Autoren die Ansicht, dass nachhaltiger Erfolg nicht auf verschärftem Konkurrenzkampf, sondern auf der Eroberung »Blauer Ozeane« beruht: der Erschließung neuer Märkte mit großem Wachstumspotenzial. Der Blaue Ozean als Strategie präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen Blauen Ozeane erobern kann. Diese erweiterte Auflage enthält: - Ein neues Vorwort der Autoren: Hilfe! Mein Ozean färbt sich rot. - Aktualisierungen der in dem Buch behandelten Fälle und Beispiele, indem ihre Geschichte bis in die Gegenwart weitervorfolgt wird. - Zwei neue Kapitel und ein erweitertes drittes Kapitel: Ausrichtung, Erneuerung und Red Ocean Traps. Sie behandeln die wichtigsten Fragen, die die Leser in den vergangenen zehn Jahren gestellt haben. Der bahnbrechende Bestseller stellt das bisherige strategische Denken auf den Kopf und entwirft einen kühnen neuen Weg in die Zukunft. Hier können Sie lernen, wie man neue Märkte erschließt, auf denen Konkurrenz noch keine Rolle spielt. "Das ist ein extrem wertvolles Buch." Nicolas G. Hayek, Verwaltungsratpräsident, Swatch Group "Ein Muss für Manager und Wirtschaftsstudenten." Carlos Ghosn, President und CEO, Nissan Motor Co., Ltd. "Die Strategien von Kim und Mauborgne sind nicht nur neu, sondern auch praxisnah. Wir haben sie in unserem Unternehmen mit großem Erfolg umgesetzt." Patrick Snowball, Chief Executive, Norwich Union Insurance Wenn Sie mehr über die innovative Kraft des Buches wissen wollen, besuchen Sie blueoceanstrategy.com. Dort finden Sie alle Mittel, die Sie brauchen: praktische Ideen und Fallbeispiele aus staatlichen Unternehmen und der Privatindustrie, Lehrmaterial, Mobile Apps, aktuelle Updates sowie Tipps und Tools, mit denen Sie Ihre Reise auf dem Blauen Ozean erfolgreich gestalten können.
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