Connect

How to Use Data and Experience Marketing to Create Lifetime Customers

Author: Lars Birkholm Petersen,Ron Person,Christopher Nash

Publisher: John Wiley & Sons

ISBN: 1118963628

Category: Business & Economics

Page: 272

View: 4393

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.
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Programmatic Advertising

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Author: Oliver Busch

Publisher: Springer

ISBN: 331925023X

Category: Business & Economics

Page: 279

View: 1608

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
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Interaction Design

From Concept to Completion

Author: Jamie Steane,Joyce Yee

Publisher: Bloomsbury Publishing

ISBN: 1474236367

Category: Design

Page: 232

View: 980

Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project. The book is divided into six chapters, each focusing on different aspects of the interaction design industry. Exploring design projects from around the world, the authors include examples of the processes and creative decisions behind: – Apps, games and websites – Responsive branding – Complex, large-scale services – Interactive museum installations – Targeted promotions – Digital products which influence real-world situations Each case study includes behind-the-scenes development design work, interviews with key creatives and workshop projects to help you start implementing the techniques and working practices discussed in your own interaction design projects. From immersive tourist experiences, to apps which make day-to-day life easier, the detailed coverage of the design process shows how strategists, creatives and technologists are working with interactive technologies to create the engaging projects of the future.
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Practical Sitecore 8 Configuration and Strategy

A User Guide for Sitecore's Content and Marketing Capabilities

Author: Phillip Wicklund

Publisher: Apress

ISBN: 1484212363

Category: Computers

Page: 317

View: 3285

Sitecore was recently recognized as one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities. As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices—taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy: Brings you up to speed on Sitecore without requiring a training class. Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end. Rounds out existing sources of documentation with strategies and best practices from real-world experience. What You'll Learn How to manage content in Sitecore How to create web forms and landing pages How to optimize the site through personalization and A/B/N testing How to use Sitecore for your marketing campaigns How to leverage analytics for custom measurement/engagement strategies How to create a robust governance plan for your Sitecore properties Who This Book Is For The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.
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Professional Sitecore 8 Development

A Complete Guide to Solutions and Best Practices

Author: Phil Wicklund,Jason Wilkerson

Publisher: Apress

ISBN: 148422292X

Category: Computers

Page: 425

View: 5102

Structure templates and content within Sitecore, work with integrated tools, and leverage its extensive automation capabilities. Sitecore was recently recognized as one of the most reputable and reliable, enterprise-class web content management solutions (WCMS) available in the marketplace. Thousands of companies are using Sitecore to manage their digital experiences online. Because Sitecore is such a large, complex platform, developers often have a hard time coming up to speed, even after completing a Sitecore training course for developers. However, leveraging the design patterns and other practices laid out in this book will make that transition much easier. Professional Sitecore 8 Development provides a soup-to-nuts approach for a Sitecore rookie to come up to speed quickly, as well as provide more advanced techniques for seasoned veterans that they may not be exposed to otherwise. Key coverage areas include: Getting started with Sitecore development Front-end development techniques Incorporating design patterns into your Sitecore solutions Unit testing Sitecore applications Programming Sitecore’s marketing capabilities Sitecore automation with PowerShell Advanced development techniques What you’ll learn Develop solutions on the Sitecore platform Come up to speed on Sitecore without going through a training class Build front-end (HTML, CSS, Angular, etc.) solutions as well as back-end (C#) solutions on Sitecore Incorporate design patterns into your Sitecore solutions Make use of advanced Sitecore development techniques Who This Book Is For The book is a developer’s companion, both front end and back end developers. The target audience is both developers who have zero Sitecore experience, as well as seasoned veterans looking for advanced best practices. A secondary audience would be Sitecore administrators who would benefit from discussions around performance tuning and security.
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Clued In

How to Keep Customers Coming Back Again and Again

Author: Lewis Carbone

Publisher: Pearson Education

ISBN: 013270384X

Category: Business & Economics

Page: 304

View: 4488

Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time. Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.
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Predictive Marketing

Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Author: Omer Artun,Dominique Levin

Publisher: John Wiley & Sons

ISBN: 1119037336

Category: Business & Economics

Page: 272

View: 2017

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
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Experiential Marketing

Secrets, Strategies, and Success Stories from the World's Greatest Brands

Author: Kerry Smith,Dan Hanover

Publisher: John Wiley & Sons

ISBN: 1119145899

Category: Business & Economics

Page: 224

View: 2140

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
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Segmentation and Lifetime Value Models Using SAS

Author: Edward C. Malthouse

Publisher: SAS Institute

ISBN: 1612907067

Category: Mathematics

Page: 182

View: 3167

Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions on customer relationship management (CRM), provides an overall framework for thinking about CRM, and offers real-world examples across a variety of industries. Edward C. Malthouse introduces you to a number of useful models, ranging from simple to more complicated examples, and discusses their applications. You'll learn about segmentation models for identifying groups of customers and about lifetime value models for estimating the future value of the segments. You'll learn how to prepare data and estimate models using Base SAS, SAS/STAT, SAS/IML, and SQL. Marketing analysts, CRM analysts, database managers, and anyone looking to address the challenges of allocating marketing resources to different customer groups will benefit from the concepts and exercises in this book. Analysts will learn how to approach unique business problems. Managers will gain a sense of what's possible and what to ask of their analytics departments. This book is part of the SAS Press program.
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Design to Thrive

Creating Social Networks and Online Communities that Last

Author: Tharon Howard

Publisher: Morgan Kaufmann

ISBN: 9780080957203

Category: Computers

Page: 248

View: 8784

Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs Contains real world stories from popular, well known communities to illustrate how the concepts work Features a companion online network that employs the techniques outlined in the book
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Balanced Scorecards and Operational Dashboards with Microsoft Excel

Author: Ron Person

Publisher: John Wiley & Sons

ISBN: 1118610849

Category: Computers

Page: 480

View: 4794

Learn to maintain and update scorecards and dashboards with Excel Balanced Scorecards and operational dashboards measure organizational performance and Microsoft Excel is the tool used worldwide to create these scorecards and dashboards. This book covers time-proven step-by-step processes on how to guide executive teams and managers in creating scorecards and dashboards. It then shows Excel developers how to create those scorecards and dashboards. This is the only book that converts theory into practice. The author addresses the people and processes you need to identify strategy and operational metrics and then implement them in dashboards in three versions of Excel. You'll learn how balanced scorecards help organizations translate strategy into action and the ways that performance dashboards enable managers monitor operations. Covers Excel 2010 back to Excel 2003 Shows how to develop consensus on strategy and operational plans with the executive teams Details steps in creating tactical action plans Gives step-by-step guidance in creating the most powerful management dashboards Puts over ten years of experience in one book Balanced Scorecards & Operational Dashboards with Microsoft Excel, Second Edition is the ultimate resource for enhancing your strategic and operational performance.
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Creating Blockbusters!

How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books

Author: Gene Del Vecchio

Publisher: Pelican Publishing Company, Inc.

ISBN: 9781455615292

Category: Business & Economics

Page: 256

View: 6019

A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.
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Customers for Life

How to Turn That One-Time Buyer Into a Lifetime Customer

Author: Carl Sewell,Paul B. Brown

Publisher: Currency

ISBN: 9780307567314

Category: Business & Economics

Page: 240

View: 1683

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
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Marketing Analytics

A practical guide to real marketing science

Author: Mike Grigsby

Publisher: Kogan Page Publishers

ISBN: 0749474181

Category: Business & Economics

Page: 248

View: 8596

Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure and improve upon the effectiveness of marketing programs. Marketing Analytics demonstrates how statistics, analytics and modeling can be put to optimal use to increase the effectiveness of every day marketing activities, from targeted list creation and data segmentation to testing campaign effectiveness and forecasting demand. The author explores many common marketing challenges and demonstrates how to apply different data models to arrive at viable solutions. Business cases and critical analysis are included to illustrate and reinforce key concepts throughout. Beginners will benefit from clear, jargon-free explanations of methodologies relating to statistics, marketing strategy and consumer behaviour. More experienced practitioners will appreciate the more complex aspects of data analytics and data modeling, discovering new applications of various techniques in every day practice. Readers of Marketing Analytics will come away with a firm foundation in markets analytics and the tools they need to gain competitive edge and increase market share. Online supporting resources for this book include a bank of test questions as well as data sets relating to many of the chapters.
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Waiting for Your Cat to Bark?

Author: Bryan Eisenberg,Jeffrey Eisenberg

Publisher: HarperCollins Leadership

ISBN: 1418525596

Category: Business & Economics

Page: 240

View: 1905

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling
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X

The Experience When Business Meets Design

Author: Brian Solis

Publisher: John Wiley & Sons

ISBN: 1118526392

Category: Business & Economics

Page: 256

View: 1335

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X
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Hooked

How to Build Habit-Forming Products

Author: Nir Eyal

Publisher: Penguin

ISBN: 0698190661

Category: Business & Economics

Page: 256

View: 5355

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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The Experience Economy

Author: B. Joseph Pine,James H. Gilmore

Publisher: Harvard Business Press

ISBN: 1422161978

Category: Business & Economics

Page: 359

View: 4597

Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.
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Winning With Data

CRM and Analytics for the Business of Sports

Author: Fiona Green

Publisher: Routledge

ISBN: 1351610333

Category: Business & Economics

Page: 194

View: 6368

For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.
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The Power of Cognitive Marketing: IBM Watson Marketing Insights

Author: Theresa Morelli,Colin Linsky,IBM Redbooks

Publisher: IBM Redbooks

ISBN: 0738456047

Category: Computers

Page: 22

View: 5704

How do you keep the pulse of your customers today? Customers are leaving more clues than ever on what they want and need. However, the ability to get a singular view, observe trends and changes in behavior, and then respond proactively is not as simple as it seems. It can often feel like shooting at a moving target. IBM® Watson Marketing Insights provides marketing analysts with a dynamic view of customer behavior and the power of predictive insights without requiring analytics skills. Presented in an interactive visual format, marketers receive a daily feed of insights and prioritized recommendations that allow them to quickly and easily identify the most impactful areas for targeted marketing outreach. This IBM RedguideTM publication introduces the IBM Watson Marketing Insights solution and highlights the business value of the solution. It provides a high-level architecture and identifies key components of the architecture.
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