Principles for a Lifetime
Author: Steven A. Beebe,Susan J. Beebe,Diana K. Ivy
Publisher: Allyn & Bacon
Category: Language Arts & Disciplines
Praise for Beebe, Beebe, and Ivy's Communication: Principles for a Lifetime 2nd Edition: 'This book has it all-mention of culture, of technology, skills orientation, good learning tools, and appropriate reading level.' - Leonard Assante, Volunteer State Community College. 'The most unique design incorporated into this textbook is the pentagon model or five fundamental principles. The model introduces and then reinforces the precepts upon which effective/competent communication is built. Finally, some ethical or moral standards for students to contemplate in the current world order.' -Debra Sue Wyatt, South Texas Community College. 'The writing is clear and concise an yet still involves the student's imagination by using interesting current examples and posing ethical issues for consideration.' - Annette Folwell, University of Idaho Excitement for the 1st Edition. 'I like the approach of the five principles of communication to organize some of the fundamentals of communication. They organize fundamentals such as nonverbal, language, perception and the self in a manner I've not seen in other introductory communication texts...The combination of areas under each principle helps to a reading this text. Its conversational tone and use of contemporary examples make it approachable to students.' - Timothy P Mottet, Southwest Texas State University. 'This is an impressive text. The authors have done a good job of condensing the vast amount of information related to communication studies into a manageable and cohesive text.' -Phil Hoke, The University of Texas at San Antonio. 'The five basic principles give the book cohesiveness. Each chapter is clearly related to the overriding principles of effective communication stressed in the text. The more I read, the more I appreciated the effectiveness of this organizational strategy.' -Carol L Hunter, Brookdale Community College.