Color for Designers

Ninety-five things you need to know when choosing and using colors for layouts and illustrations

Author: Jim Krause

Publisher: New Riders

ISBN: 013376026X

Category: Art

Page: 240

View: 1922

Most of today’s books on color lean in one of two directions: toward heavy-handed theory-speak or toward ready-to-use palettes that will likely be out-of-step before the book has received its first coffee stain. Color For Designers leans in neither direction, instead choosing to simply tell it like it is while bringing home the timeless thinking behind effective color selection and palette building. In this fundamental guide to understanding and working with color, bestselling author Jim Krause starts out by explaining the basics with an introduction to the color wheel, hue, saturation, value, and more. He then dives deeper into the practical application of color with instruction on how to alter hues, create palettes, target themes, paint with color, use digital color, and accurately output your colorful creations to print. The book is set up in easy-to-digest spreads that are straight-to-the-point, fun to read, and delightfully visual. Color For Designers–releasing on the heels of its companion volume, Visual Design–is the second book in the New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.
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Lessons in Typography

Must-know typographic principles presented through lessons, exercises, and examples

Author: Jim Krause

Publisher: New Riders

ISBN: 0133993728

Category: Art

Page: 240

View: 3790

Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design’s specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.
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Visual Design

Author: Jim Krause

Publisher: Pearson Education

ISBN: 0321968158

Category: Computers

Page: 240

View: 7450

"Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Topics include how to fill the space, directing the eye of the viewer, considering style, color awareness, typography, infusing with intangibles and avoiding unsightliness. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts. Jim Krause has worked as a designer and illustrator since 1982"--Provided by publisher.
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Layout Index

Author: Jim Krause

Publisher: Simon and Schuster

ISBN: 1440321965

Category: Design

Page: 312

View: 3183

Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
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Graphic Design School

The Principles and Practice of Graphic Design

Author: David Dabner,Sandra Stewart,Abbie Vickress

Publisher: John Wiley & Sons

ISBN: 1119433274

Category: Design

Page: 208

View: 4645

The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill. As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design. Master the principles, elements, and tools of design Delve into typography, color, and layout for print and screen Understand coding requirements and information architecture Design for apps, social media, mobile devices, and more Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.
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Color Management

A Comprehensive Guide for Graphic Designers

Author: John T. Drew,Sarah A. Meyer

Publisher: Skyhorse Publishing, Inc.

ISBN: 1621535835

Category: Art

Page: 224

View: 1025

Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
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Designer's Color Manual

The Complete Guide to Color Theory and Application

Author: Tom Fraser,Adam Banks

Publisher: Chronicle Books

ISBN: 9780811842105

Category: Design

Page: 224

View: 6426

The naked eye, the lens and the computer screen all treat colour differently. Written by the creative director at Designer Training Ltd., this jargon-free reference helps the contemporary designer resolve these discrepancies. With over 1,000 colour illustrations, Designer's Color Manual deals with the problems of using various media, converting from RGB to CMYK and many other topics.
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From Design Into Print

Preparing Graphics and Text for Professional Printing

Author: Sandee Cohen

Publisher: Peachpit Press

ISBN: 9780132104098

Category: Computers

Page: 336

View: 8484

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school? Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor. This book will help you: Choose the right desktop printer for your needs Finally understand resolution Get the results you want from page-layout and image-editing applications Find the best stock images Know what to expect when RGB colors convert to CMYK Figure out your fonts Preflight your work Sound smart when talking to a print shop
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The Art of Game Design

A Book of Lenses, Second Edition

Author: Jesse Schell

Publisher: CRC Press

ISBN: 1498759564

Category: Computers

Page: 600

View: 7522

Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.
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Graphic Design Portfolio Strategies for Print and Digital Media

Author: Robert Rowe,Gary Will,Harold Linton

Publisher: Pearson College Division

ISBN: 9780136140313

Category: Design

Page: 108

View: 5911

This book presents the task of creating that all-important portfolio for today's print and interactive design fields in a manageable series of steps. Portfolio Laboratory for Graphic Design serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships. Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field.
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The Elements of Graphic Design

Space, Unity, Page Architecture, and Type

Author: Alex W. White

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581157622

Category: Design

Page: 224

View: 1112

A guide to graphic design.
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Nineteen Minutes

A Novel

Author: Jodi Picoult

Publisher: Simon and Schuster

ISBN: 1476729719

Category: Fiction

Page: 656

View: 1434

In the aftermath of a small-town school shooting, lawyer Jordan McAfee finds himself defending a youth who desperately needs someone on his side, while detective Patrick Ducharme works with the primary witness--the daughter of the judge assigned to the case.
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Color Index XL

More Than 1100 New Palettes with CMYK and RGB Formulas for Designers and Artists

Author: Jim Krause

Publisher: Watson-Guptill

ISBN: 0399579788

Category: ART

Page: 304

View: 4407

This updated, expanded, and oversized inspirational resource presents 1,100 color palettes, with light, bright, dark, and muted varieties for each one, making it the most expansive palette selection tool available. Color Index XL provides aspiring designers, artists, and creative individuals working with color with an indispensable, one-stop method for reviewing and selecting current, up-to-date color palettes for their creative projects. Designer and lecturer Jim Krause's classic resource is back with a new approach that presents each group of palettes in an oversized form for easy visual review, and bleeding to the edge of the page (edge indexing) for quick access. By providing variations for each palette, Krause ensures that creatives can find the best color selection for each project's needs. This book serves as the perfect resource for teachers, students, and professionals of all kinds in the art and design space who want to stay up-to-date on the ever-evolving trends in color.
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Designing Science Presentations

A Visual Guide to Figures, Papers, Slides, Posters, and More

Author: Matt Carter

Publisher: Academic Press

ISBN: 0123859700

Category: Medical

Page: 384

View: 3400

Designing Science Presentations guides researchers and graduate students of virtually any discipline in the creation of compelling science communication. Most scientists never receive formal training in the creation, delivery, and evaluation of such material, yet it is essential for publishing in high-quality journals, soliciting funding, attracting lab personnel, and advancing a career. This clear, readable volume fills that gap and provides visually intensive guidance at every step—from the construction of original figures to the presentation and delivery of those figures in papers, slideshows, posters, and websites. It provides pragmatic advice on the preparation and delivery of exceptional scientific presentations; demonstrates hundreds of visually striking presentation techniques, giving readers inspiration for creating their own; and is structured so that readers can easily find answers to particular questions. Clear heading for each section indicates its message, highlighted with graphic illustrations Two summary paragraphs that complement the visual images and clearly discuss the main point Numerous examples of high-quality figures, page layouts, slides, posters, and web pages to help stimulate readers' ideas for their own presentations Numerous "before and after" examples to illustrate the contrast between poor and outstanding presentations
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Ogilvy on Advertising

Author: David Ogilvy

Publisher: Vintage

ISBN: 0804170053

Category: Social Science

Page: 224

View: 6276

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
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Nature's Palette

The Science of Plant Color

Author: David Lee

Publisher: University of Chicago Press

ISBN: 0226471055

Category: Science

Page: 432

View: 1502

Though he didn’t realize it at the time, David Lee began this book twenty-five years ago as he was hiking in the mountains outside Kuala Lumpur. Surrounded by the wonders of the jungle, Lee found his attention drawn to one plant in particular, a species of fern whose electric blue leaves shimmered amidst the surrounding green. The evolutionary wonder of the fern’s extravagant beauty filled Lee with awe—and set him on a career-long journey to understand everything about plant colors. Nature’s Palette is the fully ripened fruit of that journey—a highly illustrated, immensely entertaining exploration of the science of plant color. Beginning with potent reminders of how deeply interwoven plant colors are with human life and culture—from the shifting hues that told early humans when fruits and vegetables were edible to the indigo dyes that signified royalty for later generations—Lee moves easily through details of pigments, the evolution of color perception, the nature of light, and dozens of other topics. Through a narrative peppered with anecdotes of a life spent pursuing botanical knowledge around the world, he reveals the profound ways that efforts to understand and exploit plant color have influenced every sphere of human life, from organic chemistry to Renaissance painting to the highly lucrative orchid trade. Lavishly illustrated and packed with remarkable details sure to delight gardeners and naturalists alike, Nature’s Palette will enchant anyone who’s ever wondered about red roses and blue violets—or green thumbs.
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Design Basics Index

Author: Jim Krause

Publisher: HOW Books

ISBN: 9781581805017

Category: Design

Page: 360

View: 2552

Master the 3 C's of Head-Turning Design! Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have: Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design. Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design. Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time. Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.
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Serious Games and Edutainment Applications

Author: Minhua Ma,Andreas Oikonomou

Publisher: Springer

ISBN: 3319516450

Category: Computers

Page: 702

View: 380

With the continued application of gaming for training and education, which has seen exponential growth over the past two decades, this book offers an insightful introduction to the current developments and applications of game technologies within educational settings, with cutting-edge academic research and industry insights, providing a greater understanding into current and future developments and advances within this field. Following on from the success of the first volume in 2011, researchers from around the world presents up-to-date research on a broad range of new and emerging topics such as serious games and emotion, games for music education and games for medical training, to gamification, bespoke serious games, and adaptation of commercial off-the shelf games for education and narrative design, giving readers a thorough understanding of the advances and current issues facing developers and designers regarding games for training and education. This second volume of Serious Games and Edutainment Applications offers further insights for researchers, designers and educators who are interested in using serious games for training and educational purposes, and gives game developers with detailed information on current topics and developments within this growing area.
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Nudge

Improving Decisions About Health, Wealth, and Happiness

Author: Richard H. Thaler,Cass R. Sunstein

Publisher: Penguin

ISBN: 1101655097

Category: Business & Economics

Page: 320

View: 1421

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow New York Times bestseller Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice. More than 750,000 copies sold
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Layout Workbook: Revised and Updated

A real-world guide to building pages in graphic design

Author: Dennis Puhalla,Kristin Cullen

Publisher: Rockport Publishers

ISBN: 1631594982

Category: Design

Page: 240

View: 4038

Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In the original, 2005 edition, author Kristin Cullen tackled the often perplexing job of nailing down a layout that works. In the new edition, with a new cover and new look, Dennis Puhalla (author of Rockport's Design Elements: Form and Space) will refresh and update the text, case studies, and imagery. More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process. In Layout Workbook, the subject is approached with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.
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