Essentials of Business Research Methods

Author: Joseph F. Hair

Publisher: M.E. Sharpe

ISBN: 0765630656

Category: Business & Economics

Page: 576

View: 2684

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Release

Business Research Methods

Author: S N Murthy,U.Bhojanna

Publisher: Excel Books India

ISBN: 9788174465795

Category: Business

Page: 397

View: 2932

Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
Release

Business Research Methods 3e

Author: Alan Bryman,Emma Bell

Publisher: Oxford University Press

ISBN: 0199583404

Category: Business & Economics

Page: 765

View: 4382

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Release

A Dictionary of Business Research Methods

Author: John Duignan

Publisher: Oxford University Press

ISBN: 0192518518

Category: Business & Economics

Page: N.A

View: 8752

This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. It is an invaluable resource for students, academics, and professionals learning about research methods as part of a business degree, and undertaking research in many fields including sociology, psychology, and marketing.
Release

Business Research Methods

Author: William G. Zikmund

Publisher: Harcourt College Pub

ISBN: 9780030258176

Category: Business

Page: 660

View: 8499

Covering topics in business research this text employs numerous examples to illustrate real-world research in management marketing finance accounting and other areas of business.
Release

Business Research Methods

Author: Emma Bell,Alan Bryman,Bill Harley

Publisher: N.A

ISBN: 0198809875

Category:

Page: 688

View: 8694

Business Research Methods is the complete introduction to doing business research and is an ideal guide for students embarking on a research project. Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through "Tips and skills" boxes. In addition to a broad range of relevant examples,the book features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.Fresh voices and perspectives run throughout this edition. New author, Bill Harley, further internationalizes the book's coverage, based on his expertise in the Australian business and management context. Also hear from Amrit, Jordan, Anna, Ed, and Alex - an additional five students whose personalinsights and advice in the "student experience" feature help you avoid common mistakes, and follow their successful strategies when undertaking your own research project.This edition has been extensively revised, updated, and streamlined. Coverage of E-Research is now woven throughout the entire book to reflect the centrality of internet-based research methods. The book is accompanied by a suite of online resources that include: For students:* Multiple choice questions* Research Project guide * Interviews with students * Data sets * Using Excel in data analysis (in Excel)* Web linksFor lecturers:* Test bank* Discussion questions* PowerPoint slides * Lecturer's guide * Case studies * Figures and plates from the text* VLE cartridge
Release

Business Research Methods

Author: William G. Zikmund,Barry J. Babin,Jon C. Carr,Mitch Griffin

Publisher: Cengage Learning

ISBN: 1111826927

Category: Business & Economics

Page: 696

View: 7587

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Release

Business Research Methods

Theory and Practice

Author: Verónica Rosendo Ríos,Enrique Pérez del Campo

Publisher: ESIC Editorial

ISBN: 8473569660

Category: Business & Economics

Page: 314

View: 585

The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product (“a good product sells itself”), or production (“a cheap product sells itself”), to the emphasis on customer relationships (“understanding consumer needs through market research”). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making —in the beginning— and business intelligence processes —these days— in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction.- PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research.- Marketing Research Organization and Planning.- Sources and Tools of Market Research Data.- Measurement Scales and Questionnaire.- Surveys.- Panels.- Marketing Experimental Research.- Observation.- Qualitative Tools.- Theory and Practice of Sampling.- Fieldwork.- PART II: ANALYSING THE DATA. Survey Code and Tabulation.- Hypothesis Testing.- PART III: THE REPORT. The Report.- Figure Index.- Table Index .
Release

Business Research Methods

Author: Alan Bryman,Emma Bell

Publisher: Oxford University Press, USA

ISBN: 0199668647

Category: Business & Economics

Page: 808

View: 5117

A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes. Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.New to this editionA new introductory chapter on the nature of business research explains to students the relevance and importance of studying research methods, while also considering the 'messiness' of business research by giving guidance to students on how to proceed if things do not go to plan.A new chapter on sampling in qualitative research complements the existing chapter on sampling in quantitative research, providing full coverage of this important topic.New material on the use of technology in research, including the use of Skype for interviewing and work blogs as sources of data, keeps the book fully up-to-date with the latest trends in research methods.New coverage of shadowing in organizations, experience and event sampling, thematic analysis, and global and multi-site ethnography.Increased coverage of writing for academic audiences and mixed-methods research.Fully updated to include coverage of SPSS 22.
Release

Business Research Methods

Business, Business

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1490274421

Category: Education

Page: 38

View: 2681

Facts101 is your complete guide to Business Research Methods. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Release

Leading Issues in Business Research Methods

Author: Antony Bryant

Publisher: Academic Conferences Limited

ISBN: 190663887X

Category: Business & Economics

Page: 216

View: 6201

Published by Academic-Publishing International in 2011. This is a collection of 11 important Research Methodology Papers which will be of particular value to those who have a dissertation to write be it for an undergraduate degree, for a masters or even a doctorate. In addition the book has much to offer academic supervisors. The papers here are reproduced from those published in the Electronic Journal of Business Research Methods (www.ejbrm.com).
Release

BUSINESS RESEARCH METHODS

Author: GUPTA

Publisher: Tata McGraw-Hill Education

ISBN: 1259051188

Category:

Page: N.A

View: 550

This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill the requirements of the students as well as teachers of the subject. Designed to serve primarily as a text-book for business management students, it will also be useful as reference book by practising managers and researchers in various fields.
Release

Business Research Methods and Statistics Using SPSS

Author: Robert B. Burns,Robert P Burns,Richard Burns

Publisher: SAGE

ISBN: 1412945291

Category: Business & Economics

Page: 544

View: 7245

Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.
Release

Introduction to Business Research Methods

Author: S. Shajahan

Publisher: Jaico Publishing House

ISBN: 8184950330

Category: Business & Economics

Page: 196

View: 4064

Introduction To Business Research Methods discusses a new philosophy in corporate research – one that has the potential to radically transform the company that adopts the principles and practices it advocates. This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering. The book delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario. Key Features — Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internet-based services — Coverage of research issues/Internet applications throughout the book
Release

Research Methods for Business Students

Author: Mark Saunders,Philip Lewis,Adrian Thornhill

Publisher: Pearson Education

ISBN: 9780273716860

Category: Business & Economics

Page: 614

View: 4201

Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Release

Business Research Methods

12th Edition

Author: Donald Cooper,Pamela Schindler

Publisher: McGraw-Hill Higher Education

ISBN: 0077774434

Category: Business & Economics

Page: N.A

View: 2515

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
Release

Business Research Methods

An Applied Orientation

Author: S Sreejesh,Sanjay Mohapatra,M R Anusree

Publisher: Springer Science & Business Media

ISBN: 3319005391

Category: Business & Economics

Page: 281

View: 3400

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
Release

Business Research Methods

Author: Christina Quinlan

Publisher: Cengage Learning Business Press

ISBN: 9781408007792

Category: Business & Economics

Page: 489

View: 2918

In this complete introduction to research methods and methodologies for todaya s undergraduate business student, Christina Quinlan takes a unique a real-worlda approach, drawing on a full range of business examples. This modern and accessible text guides the student through each stage of their research project, from inception to presentation. Christinaa s empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.
Release