Essentials of Business Research Methods

Author: Joseph F. Hair

Publisher: M.E. Sharpe

ISBN: 0765630656

Category: Business & Economics

Page: 576

View: 6351

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
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Business Research Methods

Author: Alan Bryman,Emma Bell

Publisher: Oxford University Press, USA

ISBN: 0199668647

Category: Business & Economics

Page: 808

View: 4949

A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes. Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.New to this editionA new introductory chapter on the nature of business research explains to students the relevance and importance of studying research methods, while also considering the 'messiness' of business research by giving guidance to students on how to proceed if things do not go to plan.A new chapter on sampling in qualitative research complements the existing chapter on sampling in quantitative research, providing full coverage of this important topic.New material on the use of technology in research, including the use of Skype for interviewing and work blogs as sources of data, keeps the book fully up-to-date with the latest trends in research methods.New coverage of shadowing in organizations, experience and event sampling, thematic analysis, and global and multi-site ethnography.Increased coverage of writing for academic audiences and mixed-methods research.Fully updated to include coverage of SPSS 22.
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Business Research Methods

12th Edition

Author: Donald Cooper,Pamela Schindler

Publisher: McGraw-Hill Higher Education

ISBN: 0077774434

Category: Business & Economics

Page: N.A

View: 6497

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
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Business Research Methods

Author: William G. Zikmund,Barry J. Babin,Jon C. Carr,Mitch Griffin

Publisher: Cengage Learning

ISBN: 1111826927

Category: Business & Economics

Page: 696

View: 2270

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Introduction to Business Research Methods

Author: S. Shajahan

Publisher: Jaico Publishing House

ISBN: 8184950330

Category: Business & Economics

Page: 196

View: 5975

Introduction To Business Research Methods discusses a new philosophy in corporate research – one that has the potential to radically transform the company that adopts the principles and practices it advocates. This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering. The book delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario. Key Features — Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internet-based services — Coverage of research issues/Internet applications throughout the book
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Business Research Methods

Author: S N Murthy,U.Bhojanna

Publisher: Excel Books India

ISBN: 9788174465795

Category: Business

Page: 397

View: 4849

Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
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Business Research Methods and Statistics Using SPSS

Author: Robert P Burns,Richard Burns

Publisher: SAGE

ISBN: 1446241580

Category: Business & Economics

Page: 560

View: 6663

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently
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Leading Issues in Business Research Methods

Author: Antony Bryant

Publisher: Academic Conferences Limited

ISBN: 190663887X

Category: Business & Economics

Page: 216

View: 9915

Published by Academic-Publishing International in 2011. This is a collection of 11 important Research Methodology Papers which will be of particular value to those who have a dissertation to write be it for an undergraduate degree, for a masters or even a doctorate. In addition the book has much to offer academic supervisors. The papers here are reproduced from those published in the Electronic Journal of Business Research Methods (www.ejbrm.com).
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Business Research Methods

Author: William G. Zikmund

Publisher: Thomson

ISBN: 9780324182392

Category: Business

Page: 748

View: 332

Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.
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Business Research Methods

Author: Hitest Gupta

Publisher: Tata McGraw-Hill Education

ISBN: 9781259005039

Category: Business

Page: 440

View: 917

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Business Research Methods for Chinese Students

A Practical Guide to Your Research Project

Author: Huiping Xian,Yue Meng-Lewis

Publisher: SAGE

ISBN: 1526448971

Category: Business & Economics

Page: 264

View: 607

Written by Chinese authors who having both successfully completed Masters degrees and PhDs and become lecturers at UK universities, are equipped to provide Chinese students with straightforward guidance to help overcome the cultural and language difficulties they are confronted with, and to support them in their undertaking of the research methods section of their dissertations. The book comprehensively covers both the theory and practice and includes a number of features to support learning including: Chinese translations of key concepts and definitions Tips about how to use different methods in the Chinese context Clear definitions of key terms Short illustrative examples A list of useful resources about Chinese research The book also features examples of Chinese research from the authors’ own work and from top journals to illustrate how the methods can be applied in the Chinese context. Suitable reading for undergraduate and postgraduate students across all business and management disciplines.
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Business Research Methods

Author: Christina Quinlan

Publisher: Cengage Learning Business Press

ISBN: 9781408007792

Category: Business & Economics

Page: 489

View: 2072

In this complete introduction to research methods and methodologies for todaya s undergraduate business student, Christina Quinlan takes a unique a real-worlda approach, drawing on a full range of business examples. This modern and accessible text guides the student through each stage of their research project, from inception to presentation. Christinaa s empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.
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The Essentials of Business Research Methods

Author: Joe F. Hair Jr.,Mary Celsi,Arthur Money,Phillip Samouel,Michael Page

Publisher: Routledge

ISBN: 1317508270

Category: Business & Economics

Page: 494

View: 2632

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
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Business Research Methods

Business, Business

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1490274421

Category: Education

Page: 38

View: 9938

Facts101 is your complete guide to Business Research Methods. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
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Business research methods

Author: William Emory

Publisher: McGraw-Hill/Irwin

ISBN: 9780256018516

Category: Business & Economics

Page: 483

View: 8396

Foundations of research; Research design; Data collection; Analysis and reporting.
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Business Research Methods. Theory and Practice

Author: Verónica Rosendo Ríos

Publisher: ESIC

ISBN: 8416701229

Category:

Page: N.A

View: 7067

The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product (“a good product sells itself”), or production (“a cheap product sells itself”), to the emphasis on customer relationships (“understanding consumer needs through market research”). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making —in the beginning— and business intelligence processes —these days— in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction.- PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research.- Marketing Research Organization and Planning.- Sources and Tools of Market Research Data.- Measurement Scales and Questionnaire.- Surveys.- Panels.- Marketing Experimental Research.- Observation.- Qualitative Tools.- Theory and Practice of Sampling.- Fieldwork.- PART II: ANALYSING THE DATA. Survey Code and Tabulation.- Hypothesis Testing.- PART III: THE REPORT. The Report.- Figure Index.- Table Index .
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Business Research Methods

A Managerial Approach

Author: Anthony James Veal,Bill Ticehurst

Publisher: N.A

ISBN: 9781741032536

Category: Management

Page: 362

View: 9768

The ability to gather, analyse, evaluate, present and utilise information is an essential competency for the modern manager and is the essence of business research. Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance between differing perspectives and not adopting a favoured approach. The book uses the latest version of software packages, SPSS (v.12) and Nvivo (v.2) to introduce questionnaire data analysis, statistical and analysis and qualitative data analysis. Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance between differing perspectives and not adopting a favoured approach. The book uses the latest version of software packages, SPSS (v.12) and Nvivo (v.2) to introduce questionnaire data analysis, statistical and analysis and qualitative data analysis. About the Author A. J. (Tony) Veal is Adjunct Professor in the Faculty of Business at the University of Technology, Sydney, and has published widely in the leisure and tourism management in Australia and the UK, with Addison Wesley Longman and Financial Times Publishing.. About the Author A. J. (Tony) Veal is Adjunct Professor in the Faculty of Business at the University of Technology, Sydney, and has published widely in the leisure and tourism management in Australia and the UK, with Addison Wesley Longman and Financial Times Publishing..
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