Essentials of Business Research Methods

Author: Joseph F. Hair

Publisher: M.E. Sharpe

ISBN: 0765630656

Category: Business & Economics

Page: 576

View: 7227

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
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Business Research Methods

Author: Emma Bell,Alan Bryman,Bill Harley

Publisher: N.A

ISBN: 0198809875

Category:

Page: 688

View: 9067

Business Research Methods is the complete introduction to doing business research and is an ideal guide for students embarking on a research project. Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through "Tips and skills" boxes. In addition to a broad range of relevant examples,the book features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.Fresh voices and perspectives run throughout this edition. New author, Bill Harley, further internationalizes the book's coverage, based on his expertise in the Australian business and management context. Also hear from Amrit, Jordan, Anna, Ed, and Alex - an additional five students whose personalinsights and advice in the "student experience" feature help you avoid common mistakes, and follow their successful strategies when undertaking your own research project.This edition has been extensively revised, updated, and streamlined. Coverage of E-Research is now woven throughout the entire book to reflect the centrality of internet-based research methods. The book is accompanied by a suite of online resources that include: For students:* Multiple choice questions* Research Project guide * Interviews with students * Data sets * Using Excel in data analysis (in Excel)* Web linksFor lecturers:* Test bank* Discussion questions* PowerPoint slides * Lecturer's guide * Case studies * Figures and plates from the text* VLE cartridge
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Business Research Methods

Author: S N Murthy,U.Bhojanna

Publisher: Excel Books India

ISBN: 9788174465795

Category: Business

Page: 397

View: 7918

Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
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Business Research Methods

Author: William G. Zikmund,Barry J. Babin,Jon C. Carr,Mitch Griffin

Publisher: Cengage Learning

ISBN: 1111826927

Category: Business & Economics

Page: 696

View: 3646

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Leading Issues in Business Research Methods

Author: Antony Bryant

Publisher: Academic Conferences Limited

ISBN: 190663887X

Category: Business & Economics

Page: 216

View: 2729

Published by Academic-Publishing International in 2011. This is a collection of 11 important Research Methodology Papers which will be of particular value to those who have a dissertation to write be it for an undergraduate degree, for a masters or even a doctorate. In addition the book has much to offer academic supervisors. The papers here are reproduced from those published in the Electronic Journal of Business Research Methods (www.ejbrm.com).
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Business Research Methods

Business, Business

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1490274421

Category: Education

Page: 38

View: 6680

Facts101 is your complete guide to Business Research Methods. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
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Business Research Methods and Statistics Using SPSS

Author: Robert B. Burns,Robert P Burns,Richard Burns

Publisher: SAGE

ISBN: 1412945291

Category: Business & Economics

Page: 544

View: 9997

Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.
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Essentials of Business Research Methods

Author: Joseph F. Hair, Jr,Mary Wolfinbarger,Arthur H Money,Phillip Samouel,Michael J Page

Publisher: Routledge

ISBN: 1317471229

Category: Business & Economics

Page: 496

View: 6075

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
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Business Research Methods

12th Edition

Author: Donald Cooper,Pamela Schindler

Publisher: McGraw-Hill Higher Education

ISBN: 0077774434

Category: Business & Economics

Page: N.A

View: 7349

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
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Introduction to Business Research Methods

Author: S. Shajahan

Publisher: Jaico Publishing House

ISBN: 8184950330

Category: Business & Economics

Page: 196

View: 3365

Introduction To Business Research Methods discusses a new philosophy in corporate research – one that has the potential to radically transform the company that adopts the principles and practices it advocates. This research philosophy requires a lot of fundamental changes, such as the way in which the company has conducted its business till date and it must be ready to change the product and services according to what customers want, rather than what the company has been offering. The book delves into the background of current practices of business research, the relevance of corporate research in the modern business scenario. Key Features — Substantial coverage of various forms of univariate and multivariate analysis, research designs, testing of hypothesis and Internet-based services — Coverage of research issues/Internet applications throughout the book
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Business Research Methods. Theory and Practice

Author: Verónica Rosendo Ríos

Publisher: ESIC

ISBN: 8416701229

Category:

Page: N.A

View: 2819

The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product (“a good product sells itself”), or production (“a cheap product sells itself”), to the emphasis on customer relationships (“understanding consumer needs through market research”). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making —in the beginning— and business intelligence processes —these days— in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction.- PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research.- Marketing Research Organization and Planning.- Sources and Tools of Market Research Data.- Measurement Scales and Questionnaire.- Surveys.- Panels.- Marketing Experimental Research.- Observation.- Qualitative Tools.- Theory and Practice of Sampling.- Fieldwork.- PART II: ANALYSING THE DATA. Survey Code and Tabulation.- Hypothesis Testing.- PART III: THE REPORT. The Report.- Figure Index.- Table Index .
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Business Research Methods

Author: Hitest Gupta

Publisher: Tata McGraw-Hill Education

ISBN: 9781259005039

Category: Business

Page: 440

View: 7386

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Business Research Methodology (With Cd)

Author: Srivastava

Publisher: Tata McGraw-Hill Education

ISBN: 9780070159105

Category: Business

Page: 210

View: 7032

Classic graduate-level introduction to theory of computability. Discusses general theory of computability, computable functions, operations on computable functions, Turing machines self-applied, unsolvable decision problems, applications of general theory, mathematical logic, Kleene hierarchy, more.
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Business Research Methods

Author: Christina Quinlan

Publisher: Cengage Learning Business Press

ISBN: 9781408007792

Category: Business & Economics

Page: 489

View: 8952

In this complete introduction to research methods and methodologies for todaya s undergraduate business student, Christina Quinlan takes a unique a real-worlda approach, drawing on a full range of business examples. This modern and accessible text guides the student through each stage of their research project, from inception to presentation. Christinaa s empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.
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Business Research Methods 2nd

Statistics, Statistics

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1467238031

Category: Education

Page: 196

View: 3587

Facts101 is your complete guide to Business Research Methods 2nd. In this book, you will learn topics such as Planning a research project and formulating research questions, Getting started: reviewing the literature, Ethics in business research, and The nature of quantitative research plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
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Business Research Methods

A Managerial Approach

Author: Anthony James Veal,Bill Ticehurst

Publisher: N.A

ISBN: 9781741032536

Category: Management

Page: 362

View: 3006

The ability to gather, analyse, evaluate, present and utilise information is an essential competency for the modern manager and is the essence of business research. Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance between differing perspectives and not adopting a favoured approach. The book uses the latest version of software packages, SPSS (v.12) and Nvivo (v.2) to introduce questionnaire data analysis, statistical and analysis and qualitative data analysis. Written in an easy-to-read style, Business Research Methods: a managerial approach 2e assumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, to experimental methodologies, whilst striking a balance between differing perspectives and not adopting a favoured approach. The book uses the latest version of software packages, SPSS (v.12) and Nvivo (v.2) to introduce questionnaire data analysis, statistical and analysis and qualitative data analysis. About the Author A. J. (Tony) Veal is Adjunct Professor in the Faculty of Business at the University of Technology, Sydney, and has published widely in the leisure and tourism management in Australia and the UK, with Addison Wesley Longman and Financial Times Publishing.. About the Author A. J. (Tony) Veal is Adjunct Professor in the Faculty of Business at the University of Technology, Sydney, and has published widely in the leisure and tourism management in Australia and the UK, with Addison Wesley Longman and Financial Times Publishing..
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Business research methods

Author: William Emory

Publisher: McGraw-Hill/Irwin

ISBN: 9780256018516

Category: Business & Economics

Page: 483

View: 2506

Foundations of research; Research design; Data collection; Analysis and reporting.
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