The Story of how Brand Beckham was Built
Author: Andy Milligan
Publisher: Cyan Books
Category: Brand name products
View: 749A fascinating look at David Beckham, a truly iconic brand of our times. bull; David Beckham is the most talked about, featured sportsman in the world today. bull; Book published to coincide with start of Euro 2004 football tournament - huge interest and coverage in Beckham and England team. bull; This is the first book to analyse the Beckham brand, and will provide a new perspective on this celebrity. bull; Wide media review and coverage guaranteed on publication. bull; A book that cuts across categories - sport, business, culture.