Boeing Versus Airbus

Author: John Newhouse

Publisher: Vintage

ISBN: 0307267261

Category: Transportation

Page: 272

View: 6083

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

Understanding Business Strategy: Concepts and Cases

Author: R. Duane Ireland,Robert Hoskisson,Michael Hitt

Publisher: Cengage Learning

ISBN: 0324578997

Category: Business & Economics

Page: 528

View: 4743

Discover the knowledge and tools that today’s most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt’s UNDERSTANDING BUSINESS STRATEGY: CONCEPTS AND CASES, Second Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Management: Competitiveness and Globalization, Cases

Author: Michael Hitt,R. Duane Ireland,Robert Hoskisson

Publisher: Cengage Learning

ISBN: 0324581130

Category: Business & Economics

Page: 408

View: 3707

STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES Eighth Edition, is a comprehensive Strategic Management case text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a broad range of critical issues confronting mangers today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Author: John Burnside

Publisher: Albrecht Knaus Verlag

ISBN: 3641034191

Category: Fiction

Page: 288

View: 8612

In einer trostlosen englischen Kleinstadt verschwinden immer wieder Jungen spurlos. Die Polizei behauptet, dass es sich bei den Kindern nur um verantwortungslose Ausreißer handelt. Nur der Polizist Morrison hat etwas Schreckliches gesehen – doch er schweigt. Aber der 15-jährige Leonhard will unbedingt herausfinden, was mit seinen Freunden passiert ist, und macht sich auf die Suche nach der Wahrheit ...

Airbus versus Boeing. Strategic Management Report

Author: Sascha Mayer

Publisher: GRIN Verlag

ISBN: 3638023117

Category: Business & Economics

Page: 85

View: 8491

Scientific Study from the year 2007 in the subject Business economics - Operations Research, grade: 1,0, University of Southern California (Business Faculty), course: Strategic Management, 64 entries in the bibliography, language: English, abstract: The purpose of this report is to provide a Strategic Management Report with detailed strategic analyses of the dominant civil aircraft manufacturers Airbus and Boeing. The discussion main part of this report is separated into internal and external analyses, which are reasoned in greater detail and supported with reasonable graphs and tables in the attached Appendices. Finally, conclusions are drawn as to which is the more strategic savvy and which company has the more sustainable enterprise; and there is a recommendation given in which company a potential investor should rather invest in. Airbus and Boeing are having a neck-and-neck race in the aircraft industry for jets over 100 seats between Airbus and Boeing about the market leadership. After Airbus overtook its rival the first time in 2001 in terms of aircraft order and delivery, it stayed in front the last years until Boeing got back on top in 2006. The aircraft manufacturing industry is constantly growing, a global market and had a size of US$ 63 billion revenues in 2006. It is characterized by high entry barriers and investment in R&D and by a duopoly with Airbus and Boeing having a market share of 86% for aircrafts over 100 seats. At the moment Airbus is in weaker financial position than its competitor. Boeing had an average year in 2006 with a moderate and good profitability, whereas Airbus is not in the red, but it is remarkable that the company had a bad year caused by the production and delivery problems with the A380, connecting with the delay compensations. In general, both Airbus and Boeing experience a strong support by the parent companies, whereas Boeing’s outstanding and tightened military division strongly keeps the commercial airplane division on the ground and gives it an edge. In terms of product strategy the strength of the one is the weakness of the other: Boeing found no real answer on the A380 as mega-jumbo, but is highly successful with its B787 in the mid-size, long-range segment, where Airbus is lagging behind with its try to catch up through the A350. The market opportunities for both companies and strategies exist with increasing air traffic, especially in Asia with its upcoming markets China and India. On the other side increasing prices for raw materials or indirectly oil price fluctuations, and the risk of a new external shocks are threatening the performance.

Strategic Management: Competitiveness and Globalization, Concepts

Author: Michael Hitt,R. Duane Ireland,Robert Hoskisson

Publisher: Cengage Learning

ISBN: 0324581122

Category: Business & Economics

Page: 448

View: 3865

STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, Eighth Edition, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, ThomsonNOWTM online learning tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of critical issues you will confront as rising professionals in today's evolving business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Duell am Himmel

Author: Helmut Trunz

Publisher: N.A

ISBN: 9783613032200


Page: 175

View: 1900


Boeing versus Airbus\

Author: N.A

Publisher: ناشرون الدار العربية للعلوم

ISBN: 9789953876399


Page: N.A

View: 3247


Capitalist Family Values

Gender, Work, and Corporate Culture at Boeing

Author: Polly Reed Myers

Publisher: U of Nebraska Press

ISBN: 0803280807

Category: Business & Economics

Page: 304

View: 1888

Though best known for aircraft and aerospace technology, Boeing has invested significant time and money in the construction and promotion of its corporate culture. Boeing's leaders, in keeping with the standard of traditional American social norms, began to promote a workplace culture of a white, heterosexual family model in the 1930s in an attempt to provide a sense of stability for their labor force during a series of enormous political, social, and economic disruptions. For both managers and workers, the construction of a masculine culture solved problems that technological innovation and profit could not. For managers it offered a way to govern employees and check the power of unions. For male employees, it offered a sense of stability that higher wages and the uncertainties of the airline market could not. For scholar Polly Reed Myers, Boeing's corporate culture offers a case study for understanding how labor and the workplace have evolved over the course of the twentieth century and into the present day amid the rise of neoliberal capitalism, globalization, and women's rights. Capitalist Family Values places the stories of Boeing's women at the center of the company's history, illuminating the policy shifts and economic changes, global events and modern controversies that have defined policy and workplace culture at Boeing. Using archival documents that include company newspapers, interviews, and historic court cases, Capitalist Family Values illustrates the changing concepts of corporate culture and the rhetoric of a "workplace family" in connection with economic, political, and social changes, providing insight into the operations of one of America's most powerful and influential firms.

Beyond HR

The New Science of Human Capital

Author: John W. Boudreau,Peter M. Ramstad

Publisher: Harvard Business Press

ISBN: 1422148130

Category: Business & Economics

Page: 258

View: 2843

Is your talent strategy a unique competitive advantage? As competition for top talent increases, companies must recognize that decisions about talent and its organization can have a significant strategic impact. Beyond HR shows how organizations can uncover distinctive talent contributions, strategically differentiate their HR practices and metrics, and more optimally allocate talent to create value. Illustrations from companies such as Disney, Boeing, and Corning describe a new decision science called Talentship, that reveals opportunities by identifying strategy pivot points and the optimal talent and organization decisions that address them. A unique framework helps readers identify their own distinctive strategic pivot points and connect them to talent decisions, showing how today’s “HR” can evolve to fulfill its potential as a source of strategic advantage.

So kommen Sie rauf und wieder runter

was Sie schon immer übers Fliegen wissen wollten

Author: David Blatner

Publisher: Campus Verlag

ISBN: 9783593373140


Page: 258

View: 572

Warum ruckelt die Maschine so? Was sind das für seltsame Rauchwölkchen am Triebwerk? Und wieso hat der Kapitän das Anschnall-Signal eingeschaltet? Eine unterhaltsame Beruhigungspille für alle Fluggäste. Der Autor beschreibt alles, was man übers Fliegen wissen möchte: Er erklärt, wieso sich eine 300 Tonnen schwere Maschine in die Lüfte hebt und oben bleibt - erläutert den Einfluss des Wetters auf den Flieger und warum ein Sturm ihm wenig anhaben kann - klärt über technische Details auf und führt die Leser ins Cockpit und den Tower und sammelt unterhaltsame Anekdoten aus der Geschichte des Fliegens. Außerdem hat er zahlreiche praktische Tipps für alle Fluggäste auf Lager, damit der nächste Urlaubsflug zur ungetrübten Freude wird.

Fundamentals of Financial Management

Author: Eugene F. Brigham,Joel F. Houston

Publisher: Cengage Learning

ISBN: 1133709125

Category: Business & Economics

Page: 816

View: 3373

With the same contemporary approach and dynamic examples that made previous editions so popular, this fully revised thirteenth edition of FUNDAMENTALS OF FINANCIAL MANAGEMENT continues to provide students with a focused understanding of today's corporate finance and financial management. This market-leading text offers a unique balance of clear concepts, contemporary theory, and practical applications in order to help students understand the concepts and reasons behind corporate budgeting, financing, working capital decision making, forecasting, valuation, and Time Value of Money (TVM). The thirteenth edition has been updated to include discussions of several major events such as the BP oil spill, the European debt crisis, and the ongoing weakness in the economy and financial markets. Numerous practical examples, Quick Questions, proven end-of-chapter applications, Integrated Cases, and real-world examples demonstrate theory in action. A comprehensive support package --prepared by the text authors -- connects closely with the book to reduce preparation time and reinforce students understanding. You can also engage your students with a variety of tools including Thomson One Business School Edition, the same financial online database professionals use every day; updated Excel spreadsheets models; today's leading online homework solution, Aplia for Finance; and CengageNOW course management system. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Author: Jean Tirole

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 3486800221

Category: Business & Economics

Page: 1099

View: 903

Das Standard-Lehrbuch in diesem Bereich. Beginnend mit einer klaren und ausführlichen Darstellung des mikroökonomischen Theorie werden die verschiedenen für die Industrieökonomik relevanten Themenbereiche erarbeitet. Dabei nimmt auch die Darstellung von Markt-Unvollkommenheiten einen breiten Raum ein. Viele der Theorien werden mit Hilfe der Spieltheorie erläutert.

Airbus Versus Boeing Revisited

International Competition in the Aircraft Market

Author: Douglas A. Irwin,Nina Pavcnik

Publisher: N.A


Category: Airbus aircraft

Page: 37

View: 3896


International Business

Author: Alan M. Rugman,Simon Collinson

Publisher: Pearson Education

ISBN: 9780273716549

Category: Business & Economics

Page: 716

View: 8743

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines

Dünne Luft

Airbus, Boeing und die neuen Herausforderer

Author: Jens Flottau

Publisher: Carl Hanser Verlag GmbH Co KG

ISBN: 3446429794

Category: Business & Economics

Page: 224

View: 6879

Lange Jahre konnten Airbus und Boeing den Weltmarkt im Flugzeugbau untereinander aufteilen. Es gab nur den einen Konkurrenten, den man im Blick haben musste. Doch durch den Aufstieg von Wirtschaftsmächten wie Brasilien und China sind die Zeiten des bequemen Duopols vorbei. Die historisch gewachsenen Industrien in den USA und Europa treffen nun auf staatlich geförderte und straff durchorganisierte nationale Projekte. Der brasilianische Luftfahrtkonzern Embraer hat den Anfang gemacht und baut mittlerweile Kurz- und Mittelstreckenflugzeuge auf Weltniveau. Die Chinesen sind nicht weniger ernst zu nehmen: Sie verfolgen eine langfristige Strategie und bedienen sich beim Aufbau ihres Luftfahrtsektors konsequent westlicher Technologien. Und ihr Binnenmarkt ist so groß, dass sie automatisch viele Abnehmer für Jets aus heimischer Produktion finden. Airbus und Boeing müssen sich neue Strategien einfallen lassen, um die Rivalen möglichst lange in Schach zu halten. Sonst werden ihnen die neuen Anbieter schnell Marktanteile streitig machen.

Business Week

Author: N.A

Publisher: N.A


Category: Business

Page: N.A

View: 2078


Man muss kein Held sein

Auf welche Werte es im Leben ankommt

Author: Chesley B. Sullenberger,Jeffrey Zaslow

Publisher: C. Bertelsmann Verlag

ISBN: 3641051339

Category: Biography & Autobiography

Page: 352

View: 2825

Am 15. Januar 2009 startet der Inlandsflug 1549 in New York. In einer Höhe von etwa 1000 Metern – die Maschine befindet sich gerade über der Bronx – kollidiert ein Schwarm Wildgänse mit dem Airbus, an Bord sind 150 Passagiere und fünf Besatzungsmitglieder. Kapitän Sullenberger meldet Schubverlust in beiden Triebwerken und entscheidet sich wegen der geringen Flughöhe für eine hochriskante Notwasserung. Nur sechs dramatische Minuten nach dem Start trifft die Maschine im Gleitflug auf dem Hudson auf, rund anderthalb Kilometer vom Times Square entfernt. Rettungskräften gelingt die Evakuierung der Passagiere. Die Bilder von der spektakulären Landung und Rettungsaktion gehen bald um die Welt. Chesley Sullenberger, der sich eher ungern als »Der Held vom Hudson« tituliert sah, blickt nun auf sein Leben zurück und beschreibt, wie er zu dem Ausnahmepiloten wurde, der in schwierigster Notsituation Augenmaß und Entschlusskraft bewahrt und der Verantwortung für die ihm anvertrauten Mitmenschen gerecht wird. Er berichtet von seiner Kindheit in Texas, wie er bereits im Alter von fünf Jahren den Traum hegte, Pilot zu werden, und bereits mit sechzehn seinen ersten Soloflug bestritt; er erzählt von den prägenden Jahren bei der Air Force und seinen Erlebnissen als Flugkapitän, seit er 1980 zur zivilen Luftfahrt wechselte. Sullenberger ist überzeugt, dass seine gesammelten Lebenserfahrungen ihn auf die dramatischen Augenblicke, die sein Leben radikal verändern sollten und die er minutiös und mitreißend schildert, vorbereitet haben, als er sich – entgegen der Anweisung aus dem Flughafentower – für die Landung im Hudson entschied. Hier, so der Kapitän, konnte er auf all das an Einsichten und Tugenden zurückgreifen, was er nicht nur in seinem Beruf, sondern für sein gesamtes Leben als unerlässlich ansieht: Disziplin und Pflichtgefühl, Genauigkeit und Sorgfalt, Verantwortungsgefühl und Vertrauen, aber auch den Mut, notfalls im Alleingang eine Entscheidung zu treffen.