Becoming a Public Relations Writer

Strategic Writing for Emerging and Established Media

Author: Ronald D. Smith

Publisher: Routledge

ISBN: 1317302974

Category: Business & Economics

Page: 476

View: 9028

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
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Becoming a Public Relations Writer Instructor's Manual

A Writing Process Workbook for the Profession

Author: Ronald D. Smith

Publisher: Routledge

ISBN: 1135466343

Category: BUSINESS & ECONOMICS

Page: 296

View: 7826

Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
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Strategic Planning for Public Relations

Author: Ronald D. Smith

Publisher: Routledge

ISBN: 0805852395

Category: Political Science

Page: 382

View: 9585

This second edition offers step-by-step processes for strategic communication activities, including planning, research, implementation, and evaluation. For students and practitioners in public relations.
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Global Writing for Public Relations

Connecting in English with Stakeholders and Publics Worldwide

Author: Arhlene A. Flowers

Publisher: Routledge

ISBN: 1317683862

Category: Business & Economics

Page: 512

View: 1958

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
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MediaWriting

Print, Broadcast, and Public Relations

Author: W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith

Publisher: Routledge

ISBN: 1136514023

Category: Business & Economics

Page: 400

View: 3538

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
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Spin Sucks

Communication and Reputation Management in the Digital Age

Author: Gini Dietrich

Publisher: Pearson Education

ISBN: 078974886X

Category: Business & Economics

Page: 154

View: 7841

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to "spin" your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically...and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she's integrated all she's learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don't know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully--without sex, extortion, or "truth-stretching" Humanize your organization, even if you don't have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that's compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer's perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others' successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media--and get more value from all of them spinsucks.com
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Public Relations Writing: Form & Style

Author: Doug Newsom,Jim Haynes

Publisher: Cengage Learning

ISBN: 1285546024

Category: Business & Economics

Page: 384

View: 9672

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a Writing for Select Publics section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Public Relations: The Basics

Author: Ron Smith

Publisher: Routledge

ISBN: 1135089744

Category: Business & Economics

Page: 288

View: 5077

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
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Public Relations Writing and Media Techniques

Author: Dennis L. Wilcox,Bryan H. Reber

Publisher: Pearson

ISBN: 0134010426

Category: Performing Arts

Page: 560

View: 9574

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
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Social Media Campaigns

Strategies for Public Relations and Marketing

Author: Carolyn Mae Kim

Publisher: Routledge

ISBN: 1317312880

Category: Business & Economics

Page: 182

View: 1534

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.
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The Public Relations Writer's Handbook

The Digital Age

Author: Merry Aronson,Don Spetner,Carol Ames

Publisher: John Wiley & Sons

ISBN: 1118041070

Category: Business & Economics

Page: 368

View: 6151

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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Public Relations Campaigns

An Integrated Approach

Author: Regina M. Luttrell,Luke W. Capizzo

Publisher: SAGE Publications

ISBN: 1506332536

Category: Language Arts & Disciplines

Page: 304

View: 5499

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
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Reading Like a Writer

A Guide for People Who Love Books and for Those Who Want to Write Them

Author: Francine Prose

Publisher: Union Books

ISBN: 1908526149

Category: Biography & Autobiography

Page: 304

View: 3421

DIV In her entertaining and edifying New York Times bestseller, acclaimed author Francine Prose invites you to sit by her side and take a guided tour of the tools and tricks of the masters to discover why their work has endured. Written with passion, humour and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart – to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; to look to John le Carré for a lesson in how to advance plot through dialogue and to Flannery O’Connor for the cunning use of the telling detail; to be inspired by Emily Brontë’s structural nuance and Charles Dickens’s deceptively simple narrative techniques. Most importantly, Prose cautions readers to slow down and pay attention to words, the raw material out of which all literature is crafted, and reminds us that good writing comes out of good reading. /div
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Eloquent Science

A Practical Guide to Becoming a Better Writer, Speaker, and Atmospheric Scientist

Author: David Schultz

Publisher: Springer Science & Business Media

ISBN: 1935704036

Category: Science

Page: 440

View: 6529

Mary Grace Soccio. My writing could not please this kindhearted woman, no matter how hard I tried. Although Gifed and Talented seventh-grade math posed no problem for me, the same was not true for Mrs. Soccio’s English class. I was frustrated that my frst assignment only netted me a C. I worked harder, making re- sion afer revision, a concept I had never really put much faith in before. At last, I produced an essay that seemed the apex of what I was capable of wr- ing. Although the topic of that essay is now lost to my memory, the grade I received was not: a B?. “Te best I could do was a B??” Te realization sank in that maybe I was not such a good writer. In those days, my youthful hubris did not understand abouc t apacity bui- ing. In other words, being challenged would result in my intellectual growth— an academic restatement of Nietzsche’s “What does not destroy me, makes me stronger.” Consequently, I asked to be withdrawn from Gifed and Talented English in the eighth grade.
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Cases in Public Relations Management

The Rise of Social Media and Activism

Author: Patricia Swann

Publisher: Routledge

ISBN: 1134060343

Category: Business & Economics

Page: 608

View: 4836

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
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Nation Branding, Public Relations and Soft Power

Corporatising Poland

Author: Paweł Surowiec

Publisher: Routledge

ISBN: 1317593782

Category: Business & Economics

Page: 228

View: 5885

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.
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Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication

Author: Kara Alaimo

Publisher: Taylor & Francis

ISBN: 1317425421

Category: Business & Economics

Page: 488

View: 2565

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.
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A Field Guide for Science Writers

The Official Guide of the National Association of Science Writers

Author: Deborah Blum,Mary Knudson,Robin Marantz Henig

Publisher: Oxford University Press

ISBN: 9780198039020

Category: Science

Page: 336

View: 3946

This is the official text for the National Association of Science Writers. In the eight years since the publication of the first edition of A Field Guide for Science Writing, much about the world has changed. Some of the leading issues in today's political marketplace - embryonic stem cell research, global warming, health care reform, space exploration, genetic privacy, germ warfare - are informed by scientific ideas. Never has it been more crucial for the lay public to be scientifically literate. That's where science writers come in. And that's why it's time for an update to the Field Guide, already a staple of science writing graduate programs across the country. The academic community has recently recognized how important it is for writers to become more sophisticated, knowledgeable, and skeptical about what they write. More than 50 institutions now offer training in science writing. In addition mid-career fellowships for science writers are growing, giving journalists the chance to return to major universities for specialized training. We applaud these developments, and hope to be part of them with this new edition of the Field Guide. In A Field Guide for Science Writers, 2nd Edition, the editors have assembled contributions from a collections of experienced journalists who are every bit as stellar as the group that contributed to the first edition. In the end, what we have are essays written by the very best in the science writing profession. These wonderful writers have written not only about style, but about content, too. These leaders in the profession describe how they work their way through the information glut to find the gems worth writing about. We also have chapters that provide the tools every good science writer needs: how to use statistics, how to weigh the merits of conflicting studies in scientific literature, how to report about risk. And, ultimately, how to write.
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Writing God's Obituary

How a Good Methodist Became a Better Atheist

Author: Anthony B. Pinn

Publisher: Prometheus Books

ISBN: 1616148446

Category: Religion

Page: 241

View: 2038

A former African American minister reveals his unusual journey from faith to atheism. Anthony Pinn preached his first sermon at age twelve. At eighteen he became one of the youngest ordained ministers in his denomination. He then quickly moved up the ministerial ranks. Eventually he graduated from Columbia University and then received a Master of Divinity in theology and a PhD in religion from Harvard University. All the while, Pinn was wrestling with a growing skepticism. As his intellectual horizons expanded, he became less and less confident in the theism of his upbringing. At the same time, he became aware that his church could offer only anemic responses to the acute social needs of the community. In his mid-twenties, he finally decided to leave the ministry and committed the rest of his life to academia. He went on to become a distinguished scholar of African American humanism and religious history. The once fully committed believer evolved into an equally committed nonbeliever convinced that a secular approach to life offers the best hope of solving humanity’s problems. From the Trade Paperback edition.
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