The Adobe SiteCatalyst Handbook

An Insider's Guide

Author: Adam Greco

Publisher: Pearson Education

ISBN: 0133089312

Category: Business & Economics

Page: 360

View: 8008

As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst
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Adobe Analytics with SiteCatalyst

Author: Vidya Subramanian

Publisher: Pearson Education

ISBN: 0321926935

Category: Business & Economics

Page: 313

View: 7366

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book�, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does--an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
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The Wall Street Professional's Survival Guide

Success Secrets of a Career Coach

Author: Roy Cohen

Publisher: Pearson Education

ISBN: 9780131362079

Category: Business & Economics

Page: 288

View: 9471

The Wall Street Professional’s Survival Guide: The Secrets of a Career Coach is the only complete, up-to-date, and practical guide for financial industry professionals seeking new or better jobs in today’s brutally competitive environment. Author Roy Cohen spent more than 10 years providing outplacement services to Goldman Sachs’ employees. In this book, he shares finance-specific job-hunting insights you simply won’t find anywhere else. Drawing on his immense experience helping financial industry professionals find and keep outstanding positions, Cohen tells you what to do when and if you’re fired (or ready to move), how to develop a “game plan” and search targets, how to build your “story”, how to move from the sell-side to the buy side, and much more. You’ll find industry-specific guidance on interview strategy, resumes, follow-up, references, and even negotiation with real examples drawn from Cohen’s own practice.
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Adobe Analytics

Market Reports and Analytics

Author: Shane Closser

Publisher: Pearson Education

ISBN: 0321926943

Category: Business & Economics

Page: 183

View: 2427

Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers'online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards
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Google Analytics Breakthrough

From Zero to Business Impact

Author: Feras Alhlou,Shiraz Asif,Eric Fettman

Publisher: John Wiley & Sons

ISBN: 1119231698

Category: Business & Economics

Page: 624

View: 7194

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
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Apache Maven 3 Cookbook

Author: Srirangan

Publisher: Packt Publishing Ltd

ISBN: 1849512450

Category: Computers

Page: 224

View: 8141

Over 50 recipes towards optimal Java Software Engineering with Maven 3.
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Adobe Target Classroom in a Book

Author: Brian Hawkins,Lily Chiu-Watson

Publisher: Adobe Press

ISBN: 0133570452

Category: Business & Economics

Page: 216

View: 467

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue. In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
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Adobe Analytics with SiteCatalyst Classroom in a Book

Author: Adobe Creative Team,Vidya Subramanian

Publisher: Adobe Press

ISBN: 0133416186

Category: Computers

Page: 336

View: 3916

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
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Numsense! Data Science for the Layman

No Math Added

Author: Annalyn Ng

Publisher: Annalyn Ng & Kenneth Soo

ISBN: 9789811110689

Category:

Page: N.A

View: 936

Used in Stanford's CS102 Big Data (Spring 2017) course. Want to get started on data science? Our promise: no math added. This book has been written in layman's terms as a gentle introduction to data science and its algorithms. Each algorithm has its own dedicated chapter that explains how it works, and shows an example of a real-world application. To help you grasp key concepts, we stick to intuitive explanations, as well as lots of visuals, all of which are colorblind-friendly. Popular concepts covered include: A/B Testing Anomaly Detection Association Rules Clustering Decision Trees and Random Forests Regression Analysis Social Network Analysis Neural Networks Features: Intuitive explanations and visuals Real-world applications to illustrate each algorithm Point summaries at the end of each chapter Reference sheets comparing the pros and cons of algorithms Glossary list of commonly-used terms With this book, we hope to give you a practical understanding of data science, so that you, too, can leverage its strengths in making better decisions.
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Web Analytics Action Hero

Using Analysis to Gain Insight and Optimize Your Business

Author: Brent Dykes

Publisher: Adobe Press

ISBN: 0132837943

Category: Business & Economics

Page: 255

View: 854

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." -Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." -Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association
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Web Analytics

An Hour a Day

Author: Avinash Kaushik

Publisher: John Wiley & Sons

ISBN: 0470175052

Category: Computers

Page: 480

View: 7448

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Web Form Design

Filling in the Blanks

Author: Luke Wroblewski

Publisher: Rosenfeld Media

ISBN: 9781933820255

Category: Computers

Page: 226

View: 5343

Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.
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Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

Author: Avinash Kaushik

Publisher: John Wiley & Sons

ISBN: 0470529393

Category: Business & Economics

Page: 475

View: 5413

Internet.
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Work for Money, Design for Love

Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

Author: David Airey

Publisher: New Riders

ISBN: 0133052753

Category: Computers

Page: 288

View: 966

Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
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From Graduation to Corporation

The Practical Guide to Climbing the Corporate Ladder One Rung at a Time

Author: Andy Teach

Publisher: AuthorHouse

ISBN: 9781452035819

Category: Self-Help

Page: 248

View: 7750

ABOUT THE BOOK Reviews "I recommend this book as a 'must read' for college graduates." -- Bettie Corbin Tucker-bookreviewers.org "Human Resources would do itself a favor by presenting each new hire with a copy of this book."--Edward Halebian, Television Executive "Following the advice in this book at the start of your career will give you a 'leg up' on your competition." -- Scott Braverman, former Merrill Lynch Financial Advisor "I would highly recommend this book as a resource to students who want to succeed in their future careers." -- Stanford University Senior This isn't just another book...it's one of the best handbooks to have when you get into trouble or need ways to improve in many contexts of corporate life.--NVS, Computer Scientist Product Description The second edition (2012) of the popular career advice book, From Graduation To Corporation, is a comprehensive guide to success in the workplace and is specifically tailored to college students and recent college graduates. It is an invitation to the "Millennials" (Generation Y) to go inside the head of a corporate veteran. By examining the thought processes of a senior executive and learning from his experiences, recent college graduates can be better prepared to narrow the gap between their expectations and the expectations of their supervisors. This edition contains additional information on job search websites, social networking websites, college career centers, career fairs, dining etiquette, and the different generations in the workplace. Other key areas to career success include tips on resumes/cover letters, networking, interviewing, dealing with difficult people, dating at work, how to act in meetings, dress codes, how to stay organized, how to ask for a promotion/raise, Internet/email/telephone etiquette, and Andy's 73 "Corporate Commandments." What makes this book unique is that the author not only gives us his refreshingly honest account of his climb up the corporate ladder, but also discusses his fall from the top rungs. After working for the same two bosses in the same department of a major television and motion picture studio for over twenty years, Andy Teach found himself on the unemployment line. Find out what he did right and what he did wrong so that you can reach the top rungs of the corporate ladder . . . and stay there!
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Childbearing Trends and Prospects in Low-Fertility Countries

A Cohort Analysis

Author: Tomas Frejka,Jean-Paul Sardon

Publisher: Springer Science & Business Media

ISBN: 1402024584

Category: Social Science

Page: 423

View: 8915

"This is a tour de force in cohort fertility analysis, a deep and powerful piece of work. It is a striking demonstration of the force of really detailed empirical analysis of excellent and comprehensive data, with the data looked at from every angle and judiciously extrapolated into the future. It represents a major contribution to our understanding of contemporary low fertility in Europe and other developed nations..." Thomas K. Burch, University of Victoria, BC, Canada
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Data Science from Scratch

First Principles with Python

Author: Joel Grus

Publisher: "O'Reilly Media, Inc."

ISBN: 1491904402

Category: BUSINESS & ECONOMICS

Page: 330

View: 3390

Data science libraries, frameworks, modules, and toolkits are great for doing data science, but they’re also a good way to dive into the discipline without actually understanding data science. In this book, you’ll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch. If you have an aptitude for mathematics and some programming skills, author Joel Grus will help you get comfortable with the math and statistics at the core of data science, and with hacking skills you need to get started as a data scientist. Today’s messy glut of data holds answers to questions no one’s even thought to ask. This book provides you with the know-how to dig those answers out. Get a crash course in Python Learn the basics of linear algebra, statistics, and probability—and understand how and when they're used in data science Collect, explore, clean, munge, and manipulate data Dive into the fundamentals of machine learning Implement models such as k-nearest Neighbors, Naive Bayes, linear and logistic regression, decision trees, neural networks, and clustering Explore recommender systems, natural language processing, network analysis, MapReduce, and databases
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The Wisdom Of Crowds

Author: N.A

Publisher: Anchor

ISBN: 0385721706

Category: Social Science

Page: 306

View: 4175

Looks at the theory that large groups have more collective intelligence than a smaller number of experts, drawing on a wide range of disciplines to offer insight into such topics as politics, business, and the environment.
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The Law of Attraction

The Souls Answer to Why It Isn't Working and How it Can

Author: Andrea Mathews

Publisher: John Hunt Publishing

ISBN: 1846944953

Category: Body, Mind & Spirit

Page: 197

View: 2406

We’ve had enough time now to experiment with the Law of Attraction that was handed to us carte blanche several years ago. The results are now in, proving that this original understanding was a good start but not enough to carry us to its desired outcome. We are being forced now to reconsider and what we are discovering is that it will give us far more than we’d previously imagined, as it simultaneously heals and opens us. But in order to receive its offerings, we are going to have to revise our understanding of the Law of Attraction entirely. The Law of Attraction: The Soul’s Answer To Why It Isn’t Working And How it Can is a book of gentle awakening that brings a completely new rendition of that law. Once you digest the material in this book, you will not only know what doesn’t work and why, but what does and how it works for you. Come to this healing book with a willingness to awaken to your own I AM.
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