Analysing Media Texts (Volume 4)

Author: Gillespie, Marie,Toynbee, Jason

Publisher: McGraw-Hill Education (UK)

ISBN: 0335218865

Category: Social Science

Page: 208

View: 750

Provides an introduction to analysing media texts. This book with its award winning DVD, helps students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation.
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Analysing Media Texts

Author: Andrew Burn,David Parker

Publisher: Bloomsbury Publishing

ISBN: 1441169415

Category: Education

Page: 104

View: 3386

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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Gender, Race, and Class in Media

A Critical Reader

Author: Gail Dines,Jean M. Humez

Publisher: SAGE

ISBN: 1412974410

Category: Social Science

Page: 671

View: 2819

From gender issues in Desperate Housewives, to race in Ugly Betty, gender biases in video games, and portrayals of the American family in Extreme Makeover, to analyzes of new genres like fandom and social media - no other book is so successful in engaging students in critical media scholarship. By encouraging students to critically analyze those media they already interact with for pleasure, and by editing the articles, Gail Dines and Jean Humez are able to make sophisticated concepts and theories accessible and interesting to undergraduate students.
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The Media

An Introduction

Author: Daniele Albertazzi,Paul Cobley

Publisher: Routledge

ISBN: 1317865227

Category: Social Science

Page: 592

View: 3221

Today, arguably more than at any time in the past, media are the key players in contributing to what defines reality for the citizens of Europe and beyond. This book provides an introduction to the way that the media occupy such a position of prominence in contemporary human existence. This expanded and fully updated third edition of the bestselling The Media: An Introduction collects in one volume thirty-six specially commissioned essays to offer unrivalled breadth and depth for an introduction to the study of contemporary media. It addresses the fundamental questions about today’s media – for example, digitisation and its effects, new distribution technologies, and the implications of convergence, all set against the backdrop of a period of profound social and economic change in Europe and globally. Key features: Expert contributions on each topic Approachable, authoritative contributions provide a solid theoretical overview of the media industry and comprehensive empirical guide to the institutions that make up the media. Further Reading and related web-resource listings encourage further study. New to this edition: New five part structure provides a broad and coherent approach to media: Part 1 Understanding the Media; Part 2 What Are the Media?; Part 3 The Media Environment; Part 4 Audiences, Influences and Effects; Part 5 Media Representations. Brand new chapters on: Approaches to Media; Media Form; Models of Media Institutions; The Media in Europe; Photography; Book Publishing; Newspapers; Magazines; Radio; Television; The Internet and the Web; News Media; Economics; Policy; Public Service Broadcasting in Europe; Censorship and Freedom of Speech; Audience Research; Sexualities; Gender; Social Class; Media and Religion; The Body, Health and Illness; Nationality and Sex Acts. Other chapter topics from the last edition fully updated A wider, more comparative focus on Europe. The Media: An Introduction will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, journalism, film studies, the sociology of the media, popular culture and other related subjects.
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A Course in Abstract Analysis

Author: John B. Conway

Publisher: American Mathematical Soc.

ISBN: 0821890832

Category: Mathematics

Page: 367

View: 8238

This book covers topics appropriate for a first-year graduate course preparing students for the doctorate degree. The first half of the book presents the core of measure theory, including an introduction to the Fourier transform. This material can easily be covered in a semester. The second half of the book treats basic functional analysis and can also be covered in a semester. After the basics, it discusses linear transformations, duality, the elements of Banach algebras, and C*-algebras. It concludes with a characterization of the unitary equivalence classes of normal operators on a Hilbert space. The book is self-contained and only relies on a background in functions of a single variable and the elements of metric spaces. Following the author's belief that the best way to learn is to start with the particular and proceed to the more general, it contains numerous examples and exercises.
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Media Studies: The Basics

Author: Julian McDougall

Publisher: Routledge

ISBN: 1136315837

Category: Social Science

Page: 224

View: 919

There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analysing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.
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Media Virus!

Hidden Agendas in Popular Culture

Author: Douglas Rushkoff

Publisher: Ballantine Books

ISBN: 9780307775573

Category: Social Science

Page: 368

View: 8698

The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information. From the Trade Paperback edition.
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Qualitative Media Analysis

Author: David L. Altheide,Christopher J. Schneider

Publisher: SAGE

ISBN: 1452230056

Category: Social Science

Page: 150

View: 9534

In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
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Introducing Cultural and Media Studies

A Semiotic Approach

Author: Tony Thwaites,Lloyd Davis,Warwick Mules

Publisher: Palgrave Macmillan

ISBN: 9780333972489

Category: Literary Criticism

Page: 240

View: 7890

This second edition of the popular introductory textbook Tools for Cultural Studies, has been thoroughly revised and updated for a new generation of students taking introductory courses in cultural studies and cultural analysis at a tertiary level. It provides a solid grounding in the key terms and theories necessary for the study of popular culture and media texts. Without underestimating the complexity of the social, this text encourages a critical and inventive attitude to cultural theory and, through its practical step-by-step approach, is very confidence-building.
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Spreadable Media

Creating Value and Meaning in a Networked Culture

Author: Henry Jenkins,Sam Ford,Joshua Green

Publisher: NYU Press

ISBN: 1479856053

Category: Law

Page: 352

View: 6563

"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.
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Risk-Return Analysis: The Theory and Practice of Rational Investing (Volume One)

Author: Harry M. Markowitz,Kenneth Blay

Publisher: McGraw Hill Professional

ISBN: 0071817948

Category: Business & Economics

Page: 208

View: 1634

The Nobel Prize-winning Father of Modern Portfolio Theory re-introduces his theories for the current world of investing Legendary economist Harry M. Markowitz provides the insight and methods you need to build a portfolio that generates strong returns for the long run In Risk-Return Analysis, Markowitz corrects common misunderstandings about Modern Portfolio Theory (MPT) to help advanced financial practitioners dramatically improve their decision making. In this first volume of a groundbreaking four-part series sure to draw the attention of anyone interested in MPT, Markowitz provides the criteria necessary for judging among risk-measures; surveys a half-century of literature (nearly all of which has been ignored by textbooks) on the applicability of MPT; and presents an empirical study of which functions of mean and some risk-measure is best for those who seek to maximize return in the long run. Harry M. Markowitz is a Nobel Laureate and the father of Modern Portfolio Theory.
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Applied Text Analysis with Python

Enabling Language-Aware Data Products with Machine Learning

Author: Benjamin Bengfort,Rebecca Bilbro,Tony Ojeda

Publisher: "O'Reilly Media, Inc."

ISBN: 1491962992

Category: Computers

Page: 332

View: 7022

From news and speeches to informal chatter on social media, natural language is one of the richest and most underutilized sources of data. Not only does it come in a constant stream, always changing and adapting in context; it also contains information that is not conveyed by traditional data sources. The key to unlocking natural language is through the creative application of text analytics. This practical book presents a data scientist’s approach to building language-aware products with applied machine learning. You’ll learn robust, repeatable, and scalable techniques for text analysis with Python, including contextual and linguistic feature engineering, vectorization, classification, topic modeling, entity resolution, graph analysis, and visual steering. By the end of the book, you’ll be equipped with practical methods to solve any number of complex real-world problems. Preprocess and vectorize text into high-dimensional feature representations Perform document classification and topic modeling Steer the model selection process with visual diagnostics Extract key phrases, named entities, and graph structures to reason about data in text Build a dialog framework to enable chatbots and language-driven interaction Use Spark to scale processing power and neural networks to scale model complexity
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Museums in the New Mediascape

Transmedia, Participation, Ethics

Author: Dr Jenny Kidd

Publisher: Ashgate Publishing, Ltd.

ISBN: 1409442993

Category: Language Arts & Disciplines

Page: 176

View: 6196

The museum today faces complex questions of definition, representation, ethics, aspiration and economic survival. Alongside this we see burgeoning use of an array of new media including increasingly dynamic web portals and content, digital archives, social networks, blogs and online games. At the heart of this are changes to the idea of ‘visitor’ and ‘audience’ and their participation and representation in the new cultural sphere. This insightful book unpacks a number of contradictions that help to frame and articulate digital media work in the museum and questions what constitutes authentic participation. Based on original empirical research and a range of case studies the author explores questions about the museum as media from a number of different disciplines and shows that across museums and the study of them, the cultural logic is changing.
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Introduction to Calculus and Analysis

Author: Richard Courant,Fritz John

Publisher: Springer Science & Business Media

ISBN: 9783540665694

Category: Mathematics

Page: 556

View: 7805

Biography of Richard Courant Richard Courant was born in 1888 in a small town of what is now Poland, and died in New Rochelle, N.Y. in 1972. He received his doctorate from the legendary David Hilbert in Göttingen, where later he founded and directed its famed mathematics Institute, a Mecca for mathematicians in the twenties. In 1933 the Nazi government dismissed Courant for being Jewish, and he emigrated to the United States. He found, in New York, what he called "a reservoir of talent" to be tapped. He built, at New York University, a new mathematical Sciences Institute that shares the philosophy of its illustrious predecessor and rivals it in worldwide influence. For Courant mathematics was an adventure, with applications forming a vital part. This spirit is reflected in his books, in particular in his influential calculus text, revised in collaboration with his brilliant younger colleague, Fritz John. (P.D. Lax) Biography of Fritz John Fritz John was born on June 14, 1910, in Berlin. After his school years in Danzig (now Gdansk, Poland), he studied in Göttingen and received his doctorate in 1933, just when the Nazi regime came to power. As he was half-Jewish and his bride Aryan, he had to flee Germany in 1934. After a year in Cambridge, UK, he accepted a position at the University of Kentucky, and in 1946 joined Courant, Friedrichs and Stoker in building up New York University the institute that later became the Courant Institute of Mathematical Sciences. He remained there until his death in New Rochelle on February 10, 1994. John's research and the books he wrote had a strong impact on the development of many fields of mathematics, foremost in partial differential equations. He also worked on Radon transforms, illposed problems, convex geometry, numerical analysis, elasticity theory. In connection with his work in latter field, he and Nirenberg introduced the space of the BMO-functions (bounded mean oscillations). Fritz John's work exemplifies the unity of mathematics as well as its elegance and its beauty. (J. Moser)
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Python for Data Analysis

Data Wrangling with Pandas, NumPy, and IPython

Author: Wes McKinney

Publisher: "O'Reilly Media, Inc."

ISBN: 1491957611

Category: Computers

Page: 550

View: 4250

Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process. Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub. Use the IPython shell and Jupyter notebook for exploratory computing Learn basic and advanced features in NumPy (Numerical Python) Get started with data analysis tools in the pandas library Use flexible tools to load, clean, transform, merge, and reshape data Create informative visualizations with matplotlib Apply the pandas groupby facility to slice, dice, and summarize datasets Analyze and manipulate regular and irregular time series data Learn how to solve real-world data analysis problems with thorough, detailed examples
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Anthropology & Mass Communication

Media and Myth in the New Millennium

Author: Mark Allen Peterson

Publisher: Berghahn Books

ISBN: 9781571812780

Category: Social Science

Page: 321

View: 2989

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.
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Social Network Analysis

Methods and Applications

Author: Stanley Wasserman,Katherine Faust

Publisher: Cambridge University Press

ISBN: 1139788612

Category: Social Science

Page: N.A

View: 1277

Social network analysis is used widely in the social and behavioral sciences, as well as in economics, marketing, and industrial engineering. The social network perspective focuses on relationships among social entities and is an important addition to standard social and behavioral research, which is primarily concerned with attributes of the social units. Social Network Analysis: Methods and Applications reviews and discusses methods for the analysis of social networks with a focus on applications of these methods to many substantive examples. It is a reference book that can be used by those who want a comprehensive review of network methods, or by researchers who have gathered network data and want to find the most appropriate method by which to analyze it. It is also intended for use as a textbook as it is the first book to provide comprehensive coverage of the methodology and applications of the field.
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Media Effects

Advances in Theory and Research

Author: Jennings Bryant,Mary Beth Oliver

Publisher: Routledge

ISBN: 1135591105

Category: Language Arts & Disciplines

Page: 576

View: 7518

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
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